based on my professional experience of 11 years, I fairly sorted out some company profiles related to the advertising and design industry:
1. Design industry: (mainly based on brand or corporate image, including enterprise and company naming, logo design, vi design and corporate culture shaping)
1. Langtao Design (affiliated to WPP Group, American enterprise, Top companies in the world)
2.Interbrand (a brand consulting-oriented design company affiliated to Omnicom Group)
3. Yangte (affiliated to WPP Group)
4.s+g (a very low-key company in the United States, Dell Computer, Lexus Automobile and many other big names come from their hands)
5. Host. )
7. Morning design (a smart design company, good at selling itself and doing a good job in its brand image)
8. Pioneer International (a design company for the logo of the 2118 Olympic Games, with professional strength, but slightly lacking in market development)
9. Ideal creativity (China Post, the founder of mobile image, an established design company)
Unknown images such as China Construction Bank come from their hands)
11. Mr. Chen Youjian (a company named after a person, with a high personal reputation, belongs to the category of master stars)
12. Mr. Chen Shaohua (also named after a person, an alternative in academic and commercial design, a stamp designer)
13. Mr. Han Jiaying (ibid., there are not many classic cases, But it is also considered as a master in China)
14. Jin and Liu Design (partner design company, with strong academic design, the creator of the logo of China Bank)
15. Yan Jun Design, Wang Yuefei and so on are also considered as established companies, but there are not many classic cases.
2. Advertising industry (well-known foreign companies are basically affiliated with wpp and Hongmeng Media Group. The well-known subsidiaries in China are mainly CCTV)
1. Shengshi Great Wall
2. Ogilvy
3. Leo Burnett
4. Darbys
5. Jingxin
6. Beijing Dentsu (a joint venture between Dentsu and Beijing Advertising Co., Ltd.)
7. Publicis
8.
domestic: Beijing's future advertisements, widely advertised advertisements, and so on.
(Because the word advertising is relatively broad, some miscellaneous brands also call themselves advertising companies, such as printing, street lamp advertising production, and inkjet printing companies, but these companies basically focus on production and installation, and their creative ability is very weak).
3. There are also some companies that mainly consult information, and design is just one of their products.
1.Roland Berger (in a wide range of fields, it is said that the White House hired them as strategic consultants for the war in Iraq)
2.IBM consulting
3. McKinsey
4. Accenture
5. Boston
6. General consulting
7. Bain
8. Bi Bo <