With the popularity of new media such as Weibo and WeChat, vertically subdivided individuals have gradually shown great vitality from the media. Especially in the field of catering, the fan base is popular and the market positioning is accurate. Catering from the media seems to be easy to win the pursuit of users.

According to industry insiders, there are four different forms of food from the media: food shop, food menu, food culture, food marketing and management. Moreover, there are obvious differences in positioning based on different user groups from the media. The first three types of media are mainly foodies, accounting for a high proportion, and the last category is catering practitioners. It is not easy to cook from the media, and the content and presentation form are very important.

In addition to exciting content, offline activities are also very important.