1。 Drawing pencil
It's an article about writing and drawing lines. Generally, drawing should use H~3H, and drawing should use B~HB. (Suggestion: 2B, so you don't have to change pens all the time)
2。 blueprint
There are two kinds of drawings, white and tracing paper, which require hard texture, smooth and white paper, and rubber wiping is not suitable for fuzzing.
3。 scotch tape
Used to repair drawings. Avoid the influence of drawing displacement on the accuracy and aesthetics of drawing lines during drawing.
4。 eraser
Use a soft eraser when cleaning pencils. (Suggestion: 4B, commonly used drawing eraser)
Tip: Pencils should be used from the unmarked end to keep the mark. (So you can know the hardness of the pen. ) The refill should not be too sharp to keep linearity and uniformity. Hold the pen naturally when drawing lines, and apply force evenly in one go.
When drawing, I'm afraid of getting the paper dirty. Just put a small towel in your hand
People with heavy skills can use HB (medium hardness).
Drawings should be kept flat, not folded and wrinkled, especially moisture-proof. Colored pencil II. The expression technique of colored pencil
1。 Features: easy to carry, colorful, quick and concise expression.
Colored lead can be divided into water-soluble and waxy. Among them, water-soluble colored lead is commonly used, which has the property of being soluble in water, has a sense of infiltration when mixed with water, and can also be rubbed with fingers to produce a soft effect.
2。 Basic technology
(1) Plane coating and wiring method
Use colored pencils to arrange pencil lines evenly to achieve the same color effect.
(2) Overlapping coloring method
Use colored pencils to arrange pencil lines of different colors, and the colors can be overlapped and varied.
(3) water-soluble stunning method
Based on the solubility of water-soluble colored lead in water, the colored lead thread is fused with water to achieve the effect of blooming.
3。 Drawing method
Colored pencils are not suitable for large-area monochrome use, otherwise the picture will appear dull.
In the actual painting process, colored pens are often used in conjunction with other tools, such as combining with pen lines, sketching the outline of space and objects with pen lines, and coloring with colored pens; Combined with marker pen, use marker pen to draw the big tone of the picture, and then use color lead superposition method to describe the depth; Combined with watercolor, it reflects the effect of color blooming.
Colored pencils have their own unique strokes, which are light and have a strong sense of lines. They can be drawn by hand or arranged with a ruler. Pay attention to the handling of the relationship between reality and reality and the embodiment of the aesthetic feeling of lines when painting.
Tip: Colored lead technology is one of the rapid expression technologies. Quick expression skills include pen drawing, marker and pen pastel. (Introduce slowly later)
It is best not to have more than three colors in the whole picture. Too many will be chaotic! You can make up for it with similar colors. )
The combination of water-soluble and waxy colored lead will have different effects!
Draw big eyes with flat drawing and flat cable, which can make eyes not dull, energetic and untidy! Watercolor pigments. Watercolor expression technique
Watercolor has the characteristics of good transparency, elegant and delicate colors and bright colors. Generally, watercolor coloring is from shallow to deep, and bright parts and highlights need to be set aside in advance, so pay attention to the control of water content at the end of the pen when painting. Too much water will make the picture mottled and gloomy; Too little moisture, dry color, reduced transparency, affecting the clarity and brightness of the picture.
In addition, the embodiment of brush strokes is also the key to enrich the picture. The use of techniques such as lifting, pressing, dragging, sweeping, swinging and pointing can make the brushwork interesting.
Rendering is the basic technique of watercolor expression, including:
Flat painting method: the technique of mixing watercolor pigments of the same color and coloring them evenly in a large area. Key points: pay attention to the control of moisture, the speed of pen transport is consistent, and the force is even.
Superposition method: On the basis of plane painting, different colors are superimposed according to the law of light and shade change. Key point: the superposition of watercolors should wait until the previous color is dry.
Smoothing method: a technique to achieve color gradient effect by controlling water content in the preparation of watercolor pigments. Key points: reflect the level of color, leaving no obvious pen marks.
Drawing method:
It is necessary to give full play to the transparent and elegant characteristics of watercolor to make the picture moist and vivid. In the process of color watercolor painting, we must pay attention to controlling the boundary line of the object, so as not to let the color out of bounds, so as not to affect the modeling structure. Plan blank space first, from shallow to deep, from thin to thick, wet painting before dry painting, virtual before solid, and always keep the picture clean. Don't overlap colors too many times, otherwise the colors will lose their transparency and moist feeling and become blurred. Fourth, pen and ink painting.
1。 basic concept
Ink painting is a monochrome painting with pen and ink painting. The pen drawing tool is simple and easy to carry, and the lines drawn are smooth and vivid, with a sense of rhythm and rhythm. Pen drawing is to achieve the purpose of painting through the change and clever combination of pen lines. When painting, it is required to extract and summarize the typical characteristics of objects and reproduce them vividly and flexibly.
2。 Basic technology
(1) Line practice
The lines of pen-and-ink painting are very rich. Straight line, curve, thick line, thin line, long line and short line all have their own characteristics and aesthetic feeling, and lines also have emotional colors, such as straight line-rigidity, curve-softness, fast line-vividness and slow line-steadiness.
(2) Texture expression
Pen lines can show different textures through the arrangement and combination of thickness, length, straightness and density.
3。 Drawing method
The important modeling language of pen-and-ink painting is lines and strokes. The lightness, heaviness, slowness and urgency of lines and the lifting, pressing, stopping and falling of brush strokes should be carefully studied. Use the combination of point, line and surface to express the object concisely and clearly, and abstract, deform and exaggerate appropriately to make the picture more decorative and artistic.
Tip: When drawing with a pen, you should pay attention to the limitation of tools and materials in drawing with a pen, and the drawn frame should not be too big, otherwise it will be difficult to express. The selected paper should be smooth, thick and impervious, usually drawing paper and white cardboard. Pen-and-ink painting lines have vitality, and the next stroke should be done in one go as far as possible without too much embellishment, so as to maintain the continuity of the lines and make the strokes more vivid. Pop poster 5, pen light color
1。 basic concept
It is a combination of pen and watercolor. The pen is used to outline the spatial structure and object outline, and the elegant watercolor is used to reflect the color relationship of the picture. Pen pastel is also one of the commonly used techniques in rapid expression.
2。 Basic technology
(1) crochet coloring method
(2) Color tick method
Among them, (1) is a common technique. Generally, use a pen to hook the shape first, which can properly reflect the light and shade, but it should not be too much. Finally, it is supplemented by light coloring.
3。 Drawing method
Pen pastel painting should pay attention to the light and shade relationship between the outline of the object and the turning point of the spatial interface, use lines smoothly and vividly, and pay attention to the change of density. It is especially important to leave blank when coloring, and don't draw too full; The color should be washed and bright, and it is not easy to apply it repeatedly and back and forth; Pay attention to the application of brush strokes, such as swinging, pointing, dragging and scanning. , enhancing the performance effect of the picture; Try to do it in one go in a dark place.
Tip: When you erase the mistakes in the picture, you will find it easy to erase them elsewhere. Try to erase the photo. Errors can be erased according to different lines to avoid being erased elsewhere. Six, mark expression skills
1。 basic concept
Marking technology can express the design intention quickly and simply. Mark painting is a painting that further studies the combination of lines and the rules of line and color configuration on the basis of pen line technique.
The main types of markers are water-soluble markers, oily markers and alcohol markers. Its nib is wider, the nib can draw thin lines, and the oblique drawing can draw thick lines, which is similar to the usage of artistic pens. Through the combination of line and surface, ideal painting effect can be achieved.
2。 Basic technology
(1) juxtaposition method uses tag juxtaposition to discharge lines.
(2) Overlapping method combines the same color and discharge wire with marker pen.
(3) Color overlapping method combines different colors with marker pen to realize color change and line discharge.
3。 Drawing method
Markers are usually combined with pen line drawing, modeled with pen line and colored with markers.
The color of marker is relatively transparent, and rich color changes can be produced through the superposition of strokes, but it is not appropriate to repeat them too much, otherwise it will produce shortcomings such as "dirty" and "gray". The coloring sequence should be shallow first and then deep, so as to be concise, handsome and vigorous, with obvious strokes and straight lines. Pay attention to blank spaces, pay attention to the order of pens, and avoid trivial and messy use of pens.
The combination of marker and marker can combine the meticulous coloring of colored lead with the rough and crazy style of marker to enhance the three-dimensional sense of the picture.
Tip: oily marker is soluble in toluene and can be modified. Marker paper is specially used to make markers, and white, thick and smooth coated paper is also commonly used. Seven, gouache expression technique
1。 basic concept
Gouache is rich in color saturation, convenient to draw, expressive, rich in light and dark levels, can be covered layer by layer, easy to decorate, can deeply shape the spatial image, vividly express the object, and obtain the ideal picture effect. Gouache Bo Tu has a light and transparent effect, so it is advisable to add more water when mixing colors, and the pigment is thinner to show a long-term dark scene.
2。 Basic technology
(1) Flat coating method: the color is saturated, and the flat coating is evenly applied from top to bottom or from left to right.
(2) Smoothing method: First, call out the color to be dizzy, and gradually add another color with one color to make the color block transition naturally.
(3) Brush strokes: Bring out colors and draw directional brush strokes with elastic strokes.
3。 Drawing method
First of all, don't damage the picture when copying and pasting paper. If you start the manuscript directly with a pencil, the lines should be light and the rubber should be used as little as possible, so as not to affect the coloring effect. When coloring, first control the overall color of the picture, generally draw dark color first, and then draw light color. The color should be breathable and not dull. Large areas should be painted thinner, and local details can be painted thicker. Try to add white to the dark side or not, and add white to the bright side and gray side appropriately. Don't mix gouache colors too frequently, otherwise the colors will turn gray and dirty, and the colors will lose their tendency. If the painting is dirty, it must be washed off, and it can be thicker when repainting. There is a great difference between the wet and dry colors of gouache, so we should pay attention to our experience and sum up our experience.
Tip: Use rose and white as carefully as possible. Rose is a color that can be easily reversed, and it is generally difficult to cover it. Even if it is covered, when the paint dries, you will find it backwards. Therefore, when using it, it is best to modify it repeatedly, and the modification is successful at one time, which will greatly affect the picture effect. White is best not to be used on the dark side, and the problem is as easy to reverse color as roses. Eight, ink-jet performance techniques
Pen spray 1. basic concept
Ink-jet painting is a painting method that uses air compressor to spray color pigments on the screen, and it is a modern artistic expression means. Ink-jet printing has special effects that other tools can't achieve, such as delicate and soft color particles, subtle changes in light treatment, vivid and realistic material performance and so on. , so we should have a good grasp. 2。 Basic technology
(1) Basic technical training
Spray point practice practice to master the position of spray point and the size of pattern. Pay attention to the control of spray quantity and spray distance.
Spinning practice exercises master the position of spinning yarn and the shape of pattern. Pay attention to the control of spray quantity, distance and speed.
Spray surface practice practice master uniform spray surface and gradual spray surface. Pay attention to control the uniform change of spraying quantity, distance and speed.
(2) Formwork shading technology
Template shading is the pattern needed for spraying. There are many materials for making shelter templates, such as paper, ruler, film and even your own hands. Commonly used templates generally have the following kinds.
Paper is easy to find and make, but it can't be reused.
The membrane material is transparent, easy to make, non-absorbent, non-deformable and reusable.
Shielding film is generally imported, which has good shielding effect, but the price is more expensive. Its use method is to stick the shielding film on the part to be shielded, and gently slide it according to the figure with a carving knife, without too much force, which shall be subject to the penetration of the film. Both the positive film and the negative film should be kept well, and the shielding film should be uncovered where the color is to be painted and sprayed. After each brush, cover with shielding film, and then brush other parts in turn. 3。 Ink jet performance technology
The ink painting is vivid, the transition between light and shade is soft, the color gradient is natural, and the dizzy effect is good. Pay attention to the following points in the process of inkjet printing: first, make preparations, check whether the inkjet pen can spray water normally and control its spray amount, and whether the template is well shielded; Then color matching and ink painting are carried out. The water content of the modulated color should not be too much, it should be slightly thicker, and it should be mixed evenly. If there are impurities and particles, they should be removed to avoid blocking the inkjet pen; Before formal spray painting, try to spray on waste paper, adjust the spray quantity, distance and speed before formal spray; Finally, the template shielding technology should be applied flexibly. If some straight edges can be replaced by straightedges, there is no need to make templates. Lift one end of the ruler for spray painting, and the spray sample will change from reality to reality, which is very suitable for expressing the lighting of the ballroom. POP posters-In addition to hand-drawn POP posters, computer-generated posters synthesized by computer drawing and output by color inkjet printers are also common in computer applications recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software, such as CroalDraw, Pagemaker, Quack, people can get many different computer words. POP Poster-Just because marketing has written a POP poster doesn't mean success. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them. POP posters-production forms POP production forms include color printing, printing, hand painting, etc. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP Poster-Application of POP Poster POP is mainly used in supermarkets and various retail terminal stores. Most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely. Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way. Small and medium-sized retail stores and product specialty stores tend to operate in chain stores, and many of them operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan and store style, but many of them advocate different copywriting and discount information in the use of POP, which obviously does not adapt to the trend of brand management. Perhaps brand suppliers should consider more at this point.
America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design needs high-level performance skills, which can't be ignored in painting or printing. POP poster-the basis of writing brush is that the eight directions of words must be horizontal and vertical. Only when you raise your pen smoothly and evenly can you write a well-balanced and full straight line. The same is true of oblique strokes. If you want to draw rounded corners, then you should pay attention. POP's strokes should be perpendicular to the direction in which it carries the pen. For example, if you write a semi-arc, then every tangent plane on this semi-arc should be kept perpendicular to its direction. Because the prefix written by pop is relatively thick, it is impossible to write some rounded corners in one stroke, so it is necessary to do stroke cohesion. The main thing is to master the font is square and the strokes are straight lines (that is, the words written are as wide as the nib). In explanatory text, the line spacing is 5~7 times larger than the word spacing. The four sides of the whole page are left blank for decoration of other frames. POP poster-mark the position of 1, which is about eye height and can be read clearly. 2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods. 3, the location of the label and commodity promotion, should be configured in a position that is easy to identify. 4. Effective use of ceiling space and the position of beam-column surface. 5. Show the dead angle with hand-painted POP resurrection.
What is a hand-painted popular poster? It's complicated
Let's put it simply: hand-painted pop posters are propaganda posters drawn with simple tools (mainly Mike pens). That is to say, in general stores, posters hand-painted with POP pens or markers are very creative and more attractive than most posters. Because it is simple to draw by hand, Taiyuan hand-painted POP is a stepping stone to professional training guidance, and there are opportunities from fonts, variants and copybooks. The pens on May Day Road are more expensive, and the ones here are more suitable. Overview of 6585322POP advertisement
The production of pop advertisement: it is relatively simple, and the visual impact after production is great, which has achieved the expected purpose of the merchants. Therefore, most pop advertisements are made of water-based markers or oily markers and special papers of various colors.
There are many ways and methods to make POP advertisements, and there are countless kinds of materials, but hand-drawn POP is the most flexible, economical and friendly. The basic principles of making hand-painted POP are: easy to attract attention; Easy to read; You can know the focus of your appeal at a glance; Have aesthetic feeling; Have personality; Have a sense of unity and cooperation; Effective.
The writing method of hand-painted POP. POP must first have the following three basic points: ● Eye-catching. ● Concise. ● Easy to understand.
First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Shops will display goods of different sizes and colors. In this colorful environment, if all POPs are made of white paper, it will certainly not attract customers' special attention. Please try to make POP with different colors of paper, and you will get different effects.
Customers have different feelings about different colors, yellow gives customers a feeling of cheap price, and light pink and orange have good effects. Most customers prefer warm colors to cool colors.
In addition, the area of POP will also change according to the size of goods and the content of writing. Large POPs should be used for special goods placed in piles, while for small goods placed on shelves, attention should be paid to the size of paper when making POPs, and it is best not to block all goods. POPs of different sizes should be prepared.
The second point is simplicity. Fashion can't be infinitely magnified. At this point, how to accurately express all the contents you want to publicize is a problem. Although the more detailed the information conveyed to customers, the better. However, if a lot of content on POP is written in fine print and customers can't read it clearly, they won't read it at all. To this end, we should try to sum up the characteristics of goods into three items, at most three. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods.
The pen for writing POP should be controlled within three colors. If there are too many colors in the font, customers will be dazzled and difficult to see.
The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
POP advertising is a new commercial advertising form developed on the basis of general advertising form. Compared with ordinary advertisements, its characteristics are mainly reflected in the way, place and time of advertisement display. This can be seen from the concept of POP advertising.
What is a POP color newspaper? Pop is the abbreviation of English pointofpuchasadvertisinng, which translates into a selling point advertisement at the point of purchase. The major of commercial art design is still a blank in China. Pop hand-drawing technology, as a branch of commercial art design.
Commercial hand-painted POP posters are a kind of hand-painted artworks, which usually contain some dynamic and interesting products, characters or cartoon images. They attract people's attention and leave a deep impression on customers through pleasing color matching, funny behavior and language confession. However, monotonous, rigid and rigid signs are hard to attract the attention of pedestrians. Hand-painted POP posters are mainly used in teahouses, bars, restaurants and specialty stores that emphasize the artistic atmosphere.