Meituan Takeaway is an online ordering platform under Meituan. Com, officially launched on June 20 1 13, and headquartered in Beijing. The number of take-away users of Meituan reached 250 million, the number of cooperative merchants exceeded 2 million, and the number of active take-away riders exceeded 500,000, covering more than10.3 million cities, with daily orders of 2 1 10,000. ?
20191217 [17] The 2020 takeaway industry conference was held in Beijing. The conference focused on the new ecology of takeaway and discussed the future development trend of the industry from a digital perspective. Wang, senior vice president of Meituan and president of the business group, said: The development focus of the takeaway industry will shift from the demand side to the supply side. To this end, Meituan will help millions of businesses build the next generation of stores.
The "next generation store" is to upgrade the store that used to focus on catering to a store with both online and offline operation and service capabilities through software and hardware transformation and management model iteration. In this process, take-away platforms and service providers can provide a series of digital capabilities to merchants, and merchants can spare more energy to do the main position of catering operations.
In order to help merchants build "next-generation stores", Meituan Takeaway has released four service solutions: digital operation, specialized production, diversified marketing and intelligent service. Meituan take-out hopes to help catering enterprises solve the "pain points" in take-out operation through four solutions, and realize the deep integration of online and offline, thus improving service efficiency and quality.
In terms of digital management solutions, Meituan take-out mainly relies on platform big data to help merchants formulate store business models and product operation strategies, and provide services such as big data site selection, operational activity design and new product research and development.
In addition to digital management solutions, Meituan Takeaway also provides specialized production solutions, providing automatic production equipment, intelligent meal taking equipment and people flow line design. The combination of professional store layout design and automation equipment can effectively improve the productivity, efficiency and service ability of stores.
With the increasingly fierce competition, the difficulty of obtaining customers has become a major problem that plagues many catering enterprises. To this end, Meituan Takeaway tailors a full-scenario marketing solution for catering brands, integrates online and offline resources through online and offline members, realizes the linkage of "platform ecology+merchants+third-party forces", and creates an integrated marketing plan covering multiple scenarios.