Shopping center decoration: a design scheme to enhance consumers' shopping experience
With the improvement of consumption level, people have higher and higher requirements for shopping experience. As a representative of commercial real estate, shopping centers not only need to provide goods, but also need to provide a comfortable, convenient and pleasant shopping environment. Therefore, the decoration design of shopping center has become an important part. This paper will introduce the design scheme of shopping center decoration in detail from many aspects to enhance consumers' shopping experience.
1. Color matching
Color is the most basic and important part in decoration design. The color matching of shopping centers should be bright, fresh and energetic, which can make people feel happy and comfortable. At the same time, the color matching of shopping centers also needs to be consistent with the brand positioning. For example, the shops of luxury brands can use high-grade colors such as black and gold, while the shops of young fashion brands can use bright and bright colors.
second, lighting design
lighting design is an indispensable part in the decoration of shopping centers. Lighting can create different atmospheres. For example, soft lighting can make people feel warm and comfortable, while bright lighting can make people feel energetic and excited. The lighting design of shopping centers should be designed according to the functions and styles of different areas. For example, soft lighting can be used in shops and bright lighting can be used in squares.
III. Spatial layout
The spatial layout of shopping centers should be reasonable, smooth and convenient. When walking in shopping centers, consumers should be able to find the shops and goods they want smoothly. Therefore, the spatial layout of shopping centers needs to consider consumers' behavior habits and shopping paths, and reasonably arrange the location of shops and the width of channels so that consumers can shop more conveniently.
IV. Decoration details
The decoration details of shopping centers are also a very important part. Decorative details can increase the beauty and quality of the shopping center, and also increase the shopping experience of consumers. For example, setting flowers, artworks and other decorations in shopping centers can make consumers feel happy and relaxed; Setting comfortable seats, music and other elements in shops can make consumers feel comfortable and happy.
v. digital design
with the development of science and technology, digital design has become an important trend in the decoration of shopping centers. Digital design can provide consumers with a more convenient and intelligent shopping experience. For example, setting up intelligent shopping guide system, VR fitting room and other elements in the shopping center can make consumers shop more conveniently.