At present, in addition to its natural geographical advantages and its own traffic, restaurants should pay more attention to the creation of offline stores. The design of the store has its own characteristics, which can incorporate some popular elements or cultural atmosphere, so that the store can quickly attract consumers' attention. At the same time, you can also plan theme activities offline, combine solar terms and holiday planning activities to attract consumers to participate, or cooperate with other categories of businesses to launch relevant offers to attract potential customers.

In addition to paying attention to the quality of dishes, offline store service is also the core competitiveness of restaurants at present. From guiding customers into the store, to ordering, serving and checking out, every service detail is in place, which greatly enhances the dining experience of customers and the reputation of the store.

Online:

Create accounts on popular social media platforms such as Weibo, Tik Tok, Xiaohongshu, etc. You can regularly publish restaurant-related contents, such as new product introductions, event information, dining environment in restaurants, etc. You can also cooperate with online celebrities and food bloggers on some social media platforms and invite them to come to the restaurant to experience and share with fans, so as to expand your influence.

Establish the brand's own official WeChat account and applet, so that customers can learn about restaurant information, menus, special dishes, activities and other contents, and can also order food, order food and pay. WeChat official accounts and applets can also be actively pushed to achieve the purpose of promotion.

Operating and managing the shops on platforms such as Meituan and Public Comment, by designing various online preferential activities, such as full reduction, discount, preferential packages, etc., attract online customers to form a transformation. At the same time, the evaluation of customers dining on the platform will form the online reputation of the store, which will also greatly affect the decision-making of online consumers.