1. Stability

Generally speaking, the special delivery is more stable, because the special delivery riders are all regular employees (delivery companies), and the order-taking mode is platform delivery, similar to the current drip car, so there are few embarrassing situations in bad weather.

however, express delivery is a part-time delivery agent, which is a way to grab orders, so some orders that are "difficult to deliver" or in bad weather often appear unattended. It will lead to a large backlog of orders in the hands of merchants, which will force them to close their stores.

In terms of stability, special delivery is far better than crowdsourcing and express delivery

2. Distribution range

The distribution range of a store is very important for take-away merchants. Although a 2km distribution range is only one kilometer away from a 3km range, it is more than twice as bad in coverage area, so it is very large in order volume.

then the delivery range of special delivery is relatively small, about 2km, which is basically enough for some fast food categories. However, for some sub-categories with high customer unit price, it is actually difficult to make a single quantity. For these merchants, they can negotiate with the platform to use mixed delivery (special delivery+self-delivery) or directly choose self-delivery.

the distribution range of self-express delivery and express delivery can be very large.

3. billing method

regarding special delivery, the delivery fee is charged by the platform to customers and has nothing to do with the merchants. In addition to not getting the delivery fee, the platform will also have a higher pumping point for merchants. Generally speaking, the pumping point for special delivery is between 15% and 23% (different cities and regions have different pumping points), which is lower than the guaranteed price of 4-5 yuan in 21 yuan. The cost is really high for businesses with low gross profit.

however, the self-delivery fee is charged by the merchants themselves, and the number of platforms will be correspondingly less (5-8%), so from the profit point of view, self-delivery is more cost-effective.

3. As for the traffic

, there are actually extra points in the ranking, but in the case that 61% of the merchants are special deliveries, the extra points are actually invisible and cannot be reflected. So the impact of this piece can be ignored.

Extended information

The difference between express delivery by US Mission and point delivery by me

Express delivery by US Mission and point delivery by me: These two delivery methods are directly operated by the company. The stationmaster is also a company employee, but the rider is a part-time job. Because it is a part-time job, it is difficult for webmasters to have some particularly effective training for them, which is difficult to control, and their quality and attitude are a bit uneven.

The average delivery time of Meituan Express is 45-61 minutes, and the latest delivery time is 53-68 minutes. If your store has a large delivery area, this time may be extended.

the delivery time limit I arrived at is not very different from the above. Similarly, if the area is large, the time will continue to be extended.

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