Crayfish, the scientific name of Procambarus clarkii, is a small and medium-sized species in the freshwater crayfish family, originally from the United States. Because of its strong ability of reproduction and survival, it was initially regarded as an invasive species, which was once flooded and rarely eaten by human beings, and was only used as pet bait. 19 18 Japan introduced crayfish from the United States as bait for raising bullfrogs, 1930 crayfish officially entered Jiangsu, China from Japan. After nearly 20 years of market cultivation in this century, the consumer market is constantly expanding, and crayfish gradually enter the sight of foodies under the rendering of the market.

During the 2006 World Cup, "eating hemp and drinking beer" was also regarded as the standard for watching the game. Crayfish really appeared in black and pink at 20 13. With the opening of the mobile Internet era, with the popularity of social software, the opportunities for people to socialize face to face have decreased, and the social attributes of crayfish have emerged. When people come out to eat crayfish in summer and evening, they need to peel them by hand.

Naturally, I put down my mobile phone, and in the process of eating crayfish, the communication between friends increased. Moreover, crayfish with various colors and tastes, whether it is take-away food or in-store food, with interesting slogans, are very suitable for making friends and meeting the needs of "drying". In addition, in summer, with large-scale entertainment activities, such as ball games, it also induces young people's demand for supper, which also invisibly stimulates the "night economy".

Therefore, every summer, China consumers' enthusiasm for crayfish continues to rise, from roadside stalls to high-end hotels, from online takeout to family kitchens, crayfish constantly expand new consumption scenarios. At present, there are three main ways to consume crayfish in China: one is to adopt the traditional snack food stall model; Second, as the main course of brand catering enterprises; The third is to adopt the internet sales model, that is, online and offline crayfish takeaway. The production of crayfish is seasonal, and its consumption also has obvious seasonal characteristics. For example, the peak consumption season begins in April, and it is the most prosperous in May-August, and gradually fades out in September.