Is this Brother Chun's 61th reading note?

read to see the world, write about yourself, drink to love life

reading is input, and taking notes is output. After buying a lot of books, I read a third of them, but I never feel guilty, because even if I get an opinion from reading a book, recording it is a gain, not a waste of time.

Just reading a row of books will make you happy.

I am most afraid of a situation, and finally I find that I have read so many books, but I haven't really drunk a glass of wine to get more.

In contrast, I still like the state of drinking.

The aroma of wine is in one style, which is a beautiful chaotic state?

It's like human eyes

So the pictures in this article are all like this

We do two or three cocktail parties a month, and have done such things as Lafite Mago lion dragon boat? Bai Fei? Pontisha? Duke Horne's longevity? Small-scale peasant champagne and other cocktail parties, today's writing is some personal summary of the cocktail party process, I hope all friends can give more suggestions.

written in the front

Strong Cabernet Sauvignon

First of all, we should make a principle that the implementation cost of the reception can be covered by the tickets as much as possible, which means that the reception can at least not lose money.

then, from the company level, let's talk about the purpose first. There are about two things. One is to do exposure, drainage and product construction, and the other is to make profits, sign sales and make reservations.

first, we must make sure that we want that more, before we can carry out the next step, otherwise, there will be focus confusion in the end. You can have both fame and profit, but you must ensure enough energy and team support.

For example, there is no purchase after a pre-sale tasting party. At this time, we have to understand that this party is exposure, so the turnover data is the second consideration. When the purpose is to sell but not to buy, this should be analyzed specifically.

Ok, next is the process summary of the reception

Clear Sauvignon Blanc

1. Communication with wineries

1 It takes about one year to make an appointment with some famous wineries. At this time, it is necessary to confirm the names and heads of the guests again and again. This is very important in future publicity

2 Determine the time

Many winery owners or winemakers will be very short of time, so it is necessary to finalize the time and arrange the reception according to this time.

3 Do you need to pick up the plane

Generally speaking, the guests in the winery don't know Chinese, so it is necessary to arrange colleagues who can speak English to pick them up at the airport.

4 Reservation hotels

Wineries, especially big-name wineries, will have their own preferences for accommodation. The accommodation standards here should be clearly communicated, and it is best to choose a hotel close to the reception site

5 Need translation

The manager of the China office of big-name wineries can do translation himself. But many wineries still need translators from their own companies.

6 wine payment

it is necessary to discuss with the winery, who will provide the wine for tasting, and if the winery is responsible, it is necessary to send samples in advance and arrange special personnel to follow up. If our company provides wine for tasting, lock the amount of wine used to prevent the scene of no wine available at the reception

Deep black Pi Nuo

Second, determine the purpose

1? Making a name, exposing the company brand and liquor brand

When we decide to expose the company brand, we should pay more attention to self-media communication when designing the process, and focus on the subsequent elements.

2? Profit, increase sales

When we decide to do sales, the final signing link of this reception should be carefully prepared for customers.

Melancholy Riesling

Three-theme planning

We need to talk more about this point and ask two questions

The first question is: There are many events held all over the country every day, so why should customers come to our reception? Instead of going to other countries' cocktail parties, this problem is very important, which can make us fundamentally think about what kind of cocktail party we should have and what kind of cocktail party customers want. When we think about it, even if the action is deformed during execution, we will ensure that there will be no deviation in the general direction.

Therefore, at the level of wine, whether we are tasting vertically or in parallel, or whether we are comparing varieties or in a small white class, we must be very precise in positioning. Only in this way can the customer know what he will get

The second question is: What else can we convey besides the wine itself? The cocktail party is a face-to-face link between people. In the face of such a complicated and three-dimensional waywardness, if our focus is only on wine, it will be too thin.

some top cocktail parties. The person who can attend is already at a high level. If he is satisfied, we must make a fuss at a higher level and expect to get a * * * sound at the spiritual level.

So it would be too casual for us to hold a cocktail party, just a tasting of xx cocktail party. Obviously, the organizer didn't spend any effort to carve the cocktail party.

Bright Chardonnay

How to determine the theme of the planning? There are two key points

1. Dig deep into the winery and do background information statistics.

The so-called digging deep into the winery is to collect all the information about the winery, including online (domestic online wineseacher, but also going over the wall to find the information of your own winery abroad).

2. Refine the theme (the office should always keep all kinds of wine books, and domestic translation is sometimes unreliable, so many books need to be cross-referenced).

The so-called theme of refinement is that it comes from the cocktail party, but it is higher than the cocktail party, because wine itself has a very high-level life connection. Dry just write cocktail tasting, so that the cocktail party that could have been full of imagination has lost a lot of elegance!

3 brainstorm.

A person's energy is limited. At this time, we need to carefully study the background information of wine tasting, hold a brainstorming meeting, and everyone will express their opinions and collide. In the meeting, we should think romantically and boldly, and don't deny any proposal. The scope of discussion is the theme of the reception, the manifestations of the reception and the key points to pay attention to.

Among them, art, music, philosophy and literature are all good starting points.

such as Margaux Entering a New Era, bloom in Spring | Unlimited Art and Wine Sharing Meeting, Bright Night-1982 Vertical Tasting of Five Famous Villages, Flying across the Sea to See You-Dragon Boat Super Grade Two Tasting, and Single-minded First Class Garden are all following this principle.

as for the key points, let customers feel our intentions, and work hard to see and smell the five senses respectively. Our dragon boat tasting started with a song "Crossing the Ocean to See You", and the effect was very good.

In short, what we want to convey to the audience is that this is not just a reception, but also a special life experience.

gentle merlot

four? Wine reception pricing

At this time, it is necessary to calculate the tickets for the wine reception, which probably involves the following factors

1. The cost of wine payment

The financial department should carefully calculate the cost of samples provided by the winery and its own samples

2. The catering cost

According to the level of the wine reception, the corresponding meal label should be determined. If it is a small white course in its own place, some cheese nuts will be fine. If it is a high-level tasting, such as the Bulgari Hotel in the magnificent hotel, it is necessary to determine the venue, meal label and menu with the hotel department (how to design the menu is discussed in the next chapter)

3 Employee commission

In order to promote the sale of tickets, appropriate employee commission should be set. This aspect can't be saved, and the account should be calculated like this. The link for a new customer to attend the cocktail party is very strong, which can be used for strong follow-up sales. This is a cost-effective open source method.

4 Partners are divided into

Some fixed partners should also calculate the commission in advance.

5 Other costs

The above are important parts, and of course, there are flower arrangement expenses, taxi expenses, equipment transportation expenses and so on. It is good for the financial department to make an estimate in advance.

the ticket pricing can be determined after these parts are calculated.

There is an important point here. When determining the single-person ticket price, the preferential price for two peers should also be determined. Let's analyze, in fact, customers like to travel in pairs. Why not give a little discount and get a new customer?

of course, there are early bird prices and airborne prices. There are many theme exhibitions here, but the company seldom uses them for receptions.

Enthusiastic Syrah

5. Determine the basic information of the reception

1. Time and place

Determine the basic time of the reception. Generally, it is suggested that the reception should be held on Friday and Saturday night (it will not delay working days), and it is late in summer, 19: 11-21: 31 is suitable, and it is early in winter when it is dark. Two and a half hours is appropriate.

2? Number of people < P > According to the host's ability to control the field and the capacity of wine, 12 people are the best. Too many people can't be controlled by the host. Another point is that the cost of wine will go up in a straight line. It's just right to taste 1 bottles of wine for 12 people. When there are 15 people, it's bound to open an extra bottle of wine, so we should take care of this.

3? Wine list

The design of wine list should be clear whether it is parallel or vertical, and the order of tasting is very important, which is a test of the sommelier's cognitive skill for wine money.

3 menus

Pay attention to the matching of meals and wines. It is best for the sommelier and the chef to have full communication to ensure that each dish should be matched with each wine. This order must not be reversed. In short, wine is the protagonist. Summing up experience, don't serve too much, and set the plate delicately!

After all the above information is confirmed, the basic information of the reception can be formed, and then all the copywriting, posters and invitations should be based on this information

Wine is like this. I can't always see all the faces

The following is the basic information of our Lafite reception last month

Theme: "Bright Stars" 82 Night: Parallel Tasting Dinner of the Top Five Famous Villages

Time: Sunday, October 28th, 2118 (19:11-21:31)

Location: No.32, North Military Forces Hutong, Dongcheng District, Beijing. 8897?

wine tasting list:

Pavillon Blanc du Chateau Margaux in Margaux, 2115?

1982 Lafite Chateau Lafite de Rothschild

1982 Latour Chateau Latour

1982 Margaux Chateau

1982 Mouton Chateau Mouton Rothschild < P> 1982 genuine chateau haut-brion in Obiang

1982 genuine chateau pedeslaux in Baide Poetry

Each grape variety has its own characteristics

Only by integration can it be wonderful "balance" and "richness"

That's the conclusion

The next article on wine writing. Pre-meeting materials and publicity preparations

It's really late autumn

Dear friends, put on more clothes and remember to have a look at the golden ginkgo, which is very beautiful.