the impact of the Olympic Games on the tourism of the host country 2117-13-13 18:14 Every Olympic Games will bring great benefits to the host country in terms of architecture, transportation, city appearance and environment, but the first beneficiary of the Olympic economy is tourism. Judging from the experience of previous Olympic host cities, by carefully promoting the "Olympic-Tourism" plan, the Olympic Games can bring substantial growth in tourism, and this growth can last for a long time from the successful bid for the Olympic Games.

Before the Barcelona Olympic Games in 1992, Barcelona's tourism industry was often weak, and its income only accounted for 1-2% of GDP. Influenced by hosting the Olympic Games, the number of inbound tourists in Barcelona increased by 4.25% in 1994, and in 2112, 11 years after the Olympic Games, the number of visitors in Barcelona increased by 511%. Barcelona's change in the ranking of tourist destination cities also reflects the tourism effect of this successful Olympic Games: before 1992, Barcelona ranked 16 th in the World Tourism Organization's tourist destination, and by 1993 it had jumped to the third place.

When the Sydney Olympic Games was held, the number of inbound tourists from Australia reached a historical record, reaching 49.3 million, an increase of 11 percentage points over 1999. In the three months after the Olympics, inbound tourism increased by 15% and foreign exchange income increased by 321 million US dollars. In the two years after the Olympic Games, due to the influence of the September 11 incident in 2111, this rapid growth momentum slowed down, but it still increased by about 8% compared with the year of receiving the highest number of inbound tourists before the Olympic Games-1999. The most outstanding benefit after Sydney Olympic Games is the continuous growth of MICE tourism. Since Sydney won the right to host the Olympic Games in 1993, Australia's ranking in the international conference market has also soared. According to the number of conferences, Australia ranked seventh among countries in the world in 1999. In 2111, the ranking rose to the fourth place, surpassing France, Spain, Italy and other tourist destinations. Sydney ranked fifth in 2111 and rose to second place in 2111. Due to the rapid growth of conference tourism, it has promoted the adjustment of Australia's tourism industry structure. In 1991, meetings and business trips only accounted for 1.5% of domestic tours. In 2111, meetings and business trips accounted for 21% in one fell swoop, an increase of 5%.

Based on a simple analysis of the impact of the Barcelona and Sydney Olympic Games on the tourism of the host country, combined with China's own current situation, the impact of the 2118 Olympic Games on China's tourism mainly reflects the following aspects:

1. Improve the tourism environment and establish a good image of an international tourist metropolis

Beijing will be the host country for the 2118 Olympic Games, and at the same time, Beijing will receive a large number of governments, media and tourists from various countries. Beijing, the host country, will accept their inspection from all sides. As soon as they step into Beijing, they will feel the enthusiasm, vitality and charm of the ancient oriental countries. The ancient country will once again show its profound culture, and the Olympic spirit will bloom here. The tourist facilities in Beijing will be comprehensively inspected.

2. The number of tourists will increase greatly

During the Olympic Games, there will be athletes, coaches, team members and journalists from all over the world. In addition, there must be a large number of supporters and overseas audiences. It can be seen that the Olympic Games can bring a large number of tourists to the host country (all the above-mentioned people will stay for at least one night), so it will bring considerable direct economic benefits to the host country. This is the short-term economic benefit produced by the Olympic Games. During the past Olympic Games, Los Angeles, Seoul, Barcelona and Atlanta received 231,111, 221,111, 311,111 and 291,111 inbound tourists respectively. During the 2111 Sydney Olympic Games, in addition to tens of thousands of athletes, officials and more than 121,111 journalists, during the short six days of the Olympic Games, Sydney received more than 1 million people, including 511,111 foreign tourists during the competition time. According to the data of the Australian Tourism Department, the number of tourists in Australia increased by 11% in 2111, while the number of tourists in Sydney increased by 15% in September of the same year, and 88% of the million tourists who came specially for the Olympic Games were repeat visitors to the Olympic Games.

3. Adjust the industrial structure to make it more perfect, rich and diverse

The Olympic Games not only brought us the world's top events, but also brought the Olympic economy, a new economic industry. Therefore, as the first beneficiary of the Olympic Games, the tourism industry is even more so. From a macro point of view, due to the large-scale increase in tourism demand, the corresponding increase in tourism supply will be driven to earn increased tourism income. In terms of scale, tourism will be greatly developed. On the other hand, the consumption structure of tourists will present multi-level non-single structural characteristics. Usually, tourists need to involve transportation, accommodation, catering, scenic spots, shopping, entertainment and other consumption in tourism consumption, and these links vertically constitute the tourism-related industrial chain. The remarkable increase of tourists has brought a lot of foreign exchange and domestic currency circulation. The distribution of tourism income to each consumption link will certainly promote the improvement of quality and quantity of each link, which can also meet the increasing tourism demand; On the other hand, the improvement of each link, such as the expansion of entertainment facilities and the enrichment of entertainment projects, will increase the highlights of China's tourism industry, which will also lay the foundation for attracting more tourists.

4. Improve management quality, improve service quality and enhance international competitiveness

While improving the hardware facilities of the host country, we should also see the shortcomings of its software. In the twenty years since the reform and opening up, Beijing's tourism industry has achieved rapid development and become an important industry and a new economic growth point of Beijing's national economy. However, compared with the international advanced level, there is still a certain gap between management quality and service quality. The hosting of the Olympic Games will attract a large number of international tourists to enter Beijing's tourism market. Their advanced management concepts and rigorous management models will strongly promote the development of Beijing's tourism industry, improve service quality and enhance international competitiveness. This is the need of Olympic service reception and the key to the long-term and stable development of Beijing's tourism industry.

5. Actively promote the rapid development of local and surrounding tourism

Every Olympic Games will not only promote the rapid development of the tourism industry in the host country, but also bring about the rapid growth of the whole regional tourism. For example, the Winter Olympics in Turin not only made winter tourism in Turin, Germany very popular, but also promoted winter tourism in northern Europe. The Beijing Olympic Games has also made detailed consideration here, so that the equestrian will be moved to Hong Kong. Its impact will not only be as simple as the Olympic Games, but also bring another sky for Hong Kong tourism. At the same time, Asia will become a new tourist hotspot, the mysterious East has always been a place for foreign tourists, and the tourism development brought by hosting the Olympic Games here will be unprecedented. At the same time, for some domestic tourists who are not very interested in sports, during the Olympic Games, these people will choose destinations outside Beijing, which is bound to increase the number of tourists in other domestic tourist destinations. In a word, the hosting of the 2118 Olympic Games has a great and obvious driving effect on China's tourism industry, which will add new vitality to the development of China's tourism industry and bring unprecedented opportunities.

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[ Abstract] Tourism is the biggest economic benefit of the 2118 Beijing Olympic Games, and the number of visitors to Beijing will increase greatly during the Olympic Games construction and competition, and the Beijing tourism market will be "supersaturated", resulting in the "crowding out effect" of Olympic tourism. Hebei province should take advantage of the "crowding out effect" of Beijing Olympic tourism to develop its tourism industry and comprehensively promote the transformation from a big tourism province to a strong tourism province.

(Zhongjing Review Beijing) Tourist attractions can be divided into place attractions and time attractions, and large-scale events have increasingly become an important way to develop tourism and invigorate tourism economy in various places. The holding of event activities not only concentrates the mass media coverage, but also can quickly enhance the popularity and reputation of tourist destinations, thus greatly enhancing the tourist attraction and distinctive city image. Moreover, event tourism activities have far-reaching economic and social significance for the host place. Tourism is one of the industries that benefit the most. It will not only have a great impact on the tourism and tourism development in the host country of the Olympic Games, but also affect the tourism and tourism development in a wider area to a great extent.

1. The impact of the Olympic Games on the tourism of the host country

The great impact of the Olympic Games on the tourism development of the host country has been proved by previous Olympic Games.

(1) inbound tourism effect of the Olympic Games

According to the data, during the Olympic Games in Los Angeles, Seoul, Barcelona and Atlanta, the number of inbound tourists reached 231,111, 221,111, 311,111 and 291,111 respectively. The 2111 Sydney Olympic Games injected new vitality into Australia's economic development. In the combination of tourism and the Olympics, it has done better than any previous one. According to the statistics of Tourism Australia, from 1994 to 2114, the number of overseas tourists in Australia increased by 1.32 million, and the number of local tourists increased by 1.74 million. The newly increased tourism business earned Australia 3 billion Australian dollars in foreign exchange. The experience of the perfect combination of Sydney Olympic Games and tourism shows that the Olympic Games, as a super-large "humanistic tourism brand", is more attractive to international tourists than any super-large activities in the world today, and its position is irreplaceable.

(2) The Olympic Games has rapidly enhanced the tourism brand image of the host country

Olympic tourism will also achieve an image effect that is impossible in normal conditions, that is, it will shape and improve the image of the host country.

1. The Olympic Games has enhanced Australia's tourism image brand

Data show that the 2111 Sydney Olympic Games made the benefits of Australia's tourism image brand more than 11 years ahead of schedule, which greatly enhanced the enthusiasm and expectations of countries around the world for Australian tourism and had a far-reaching impact on Australia's inbound tourism market. The results show that after the Sydney Olympic Games, people's attention to Sydney and Australia and their knowledge gained have improved. People's awareness of Australian brands has been greatly improved, which has stimulated more people's interest in visiting Sydney and Australia.

2. With the help of the propaganda effect of the Olympic Games, Greece has established a new tourism image

In 2115 and 2116, after the Athens Olympic Games, the number of inbound tourists and tourism revenue in Greece increased at a relatively fast speed. From 2114 to 2116, the number of international tourists in Greece increased from 12.12 million to 13.75 million, and the tourism revenue increased from 11.3 billion euros to 11.7 billion euros. The Athens Olympic Games not only profoundly affected Greece, but also the number of tourists in Turkey soared by 41% in the first half of 2114.

It can be seen that the promotion of the Olympic Games to the image publicity of the host city and the host country cannot be underestimated.

(3) Improving the software and hardware level of the tourism industry

As a special festival, the Olympic Games has brought a beneficial increase in the tourism attractions and tourism product series of the host city from the reception content and grade, and it is an increase in tourism products with international appeal. In order to fulfill the commitments and obligations of the host city and welcome a large number of Olympic participants and tourists, the host city must increase and improve accommodation and reception facilities and business activities facilities in terms of quantity and quality, which improves the supply capacity of the host city's tourism. Moreover, the host city of the Olympic Games often uses the Olympic Games to increase investment in urban infrastructure and promote urban renewal, which directly improves the internal and external accessibility of urban tourism. It has greatly improved the construction of tourism infrastructure hardware in the host country, improved the quality of tourism services, created a first-class tourism environment, promoted the overall improvement of the level of the tourism industry, and promoted the further maturity and development of tourism.

Second, the Olympic Games provide a good opportunity for Hebei tourism

(1) Causes of crowding-out effect

While the Olympic Games produces tourism "pull", it is also accompanied by "thrust", that is, the "repulsion" of the Olympic Games to tourists, which is embodied in the "crowding-out effect" of tourism activities during the Olympic Games. The crowding-out effect of Olympic tourism means that the convening of the Olympic Games will promote the domestic tourism originally planned to take place in the host city of the event to be transferred to other parts of China.

From the perspective of the host city/region, the Olympic Games may bring "aversion effect", that is, forcing the residents of the host city/region to leave their place of residence to travel during festivals, because they want to be free from the interference of festivals and a large number of inbound tourists. From the host country's point of view, the Olympic Games may bring "transformation effect", that is, it may prompt domestic tourists (including vacationers and business tourists) to move to other parts of the country, because people think that hosting the Olympic Games will interfere with normal tourism activities and destination price levels. These two effects are the crowding out of domestic tourism by the Olympic Games. The crowding out effect of the Olympic Games on tourism activities was basically reflected in previous Olympic Games, but the intensity was different.

(II) The practical significance of crowding-out effect on Hebei tourism

Li Xiaoguang believes that the 2118 Beijing Olympic Games is a rare historical opportunity for China's tourism industry to catch up with the advanced level, which not only brings huge business opportunities to Beijing's tourism industry, but also plays a very positive role in promoting the development of the national tourism industry.

Hebei has a geographical advantage around Beijing and numerous tourism resources. The quality of tourism industry in Hebei Province has been continuously improved, with 3 world cultural heritages and 5 national historical and cultural cities. The summer resort, Beidaihe and Baiyangdian are well-known attractions. In the past two years, 85 A-level scenic spots have been newly evaluated, with a total of 176 scenic spots, including 3 5A-level scenic spots, 41 4A-level scenic spots and 46 3A-level scenic spots.

Third, Hebei's measures for Olympic tourism

"Establishing the awareness of Olympic opportunities, actively carrying out cross-regional and multi-field joint promotion, attracting potential tourists with various preferences to the maximum extent, and fully spreading the benefits brought by Olympic tourism in space" will become the leading idea for Hebei Province to develop tourism with the help of the Olympic Games.

For this reason, Hebei has made efforts and attempts in the following aspects:

(1) Intensifying publicity and creating quality tourist routes

Hebei Province has launched more than 21 quality tourist routes, such as seaside holiday in eastern Hebei, royal customs in Chengde, grassland scenery in northern Beijing, Taihang scenery in northern Beijing, Yanzhao culture and folk customs in southeastern Hebei, and arranged some of the province's elite scenic spots into more than a dozen Olympic tourist routes. Such as Beijing-Qinhuangdao-Chengde, Beijing-Zunhua-Tangshan-Qinhuangdao, Beijing-Jinshanling-Chengde-Weichang, Beijing-Xuanhua-Zhangjiakou, Beijing-Baoding-Shijiazhuang, Beijing-Langfang-Tianjin, etc. And the main "Tangshan Qinhuangdao Chengde Olympic Tourism Golden Route". And launched a series of promotional activities with the theme of "Olympic Beijing, Tourism Chengde".

(2) Strengthen software construction and improve the quality of tourist receptionists

Social tourism service units such as travel agencies, hotels and restaurants in Hebei Province are constantly strengthening software and hardware construction, strengthening business training, actively integrating with international standards, integrating with the Olympic concept, and comprehensively improving the quality of personnel. The Provincial Tourism Bureau has formulated the "Province-wide Tourism"