First, do the promotion of group buying
1, creating a drainage method for explosions: explosions are products that meet the needs of users, and they are in great demand in a short time. With the help of Internet technology, they have attracted many people's attention. The group purchase explosion created by the store can immediately meet the customer's requirements, make a breakthrough in upgrading a product, adhere to the "customer first" standard, let the product speak and spread word of mouth.
2. Competitive price: Price temptation is indeed a key way to attract customers. We can use well-known brands and low-priced money as short-term theme activities for group buying marketing and promotion, attract customers to participate in group buying in a short time, and let group buying get marketing and promotion. Don't use cheap methods for marketing promotion for a long time. Long-term cheapness will make it difficult to sell high-priced goods.
3. Number of groups: Community group buying companies stipulate that the group leader must have a certain number of customers before initiating a group, while the community group buying service platform does not limit the total number of group buying. The smaller the total number of delegations, the better the actual effect of attracting customers to participate.
Second, do group buying skills
1. Enhance customer loyalty: Many group buying platforms are built by small programs. The actual operation of WeChat applet is simple, and there are many promotion tools. Timely event marketing can make customers enjoy preferential treatment quickly. Compared with offline promotion stores, group buying platform can enhance customer loyalty faster, and improve customers' spending power and repurchase rate.
2, online promotion: can organize a lot of online and offline activities marketing, the integration of the two drainage methods. Offline promotion can carry out interactive theme activities such as setting up stalls, sweeping buildings, setting up mobile games and scanning QR codes. And attract customers to join the group to participate in group buying.
3. Advertising: On the premise of saving marketing and promotion costs, advertising can promote group purchase information in various QQ groups, WeChat chat groups and circle of friends, which are places with large traffic and low marketing and promotion costs, and can achieve effective marketing and promotion to some extent.
Group purchase introduction
It means group shopping, which means that consumers who know or don't know unite to increase their bargaining power with merchants to get the best price. According to the principle of small profits but quick turnover, merchants can give group discounts below the retail price and quality services that individuals can't get.