The recent catering market in Ningbo is very lively, and a number of leading catering enterprises are expanding against the trend to seize business opportunities. Since the beginning of this year, with the impact of the financial crisis spreading to the consumption field, the catering market in our city has become less popular and consumption has declined. Faced with difficulties, a number of leading catering enterprises have taken active actions to expand new growth points by opening up new stores, opening new brands and developing new models. Mass catering accelerated the expansion of the market, and hotel catering actively adjusted and transformed. Under the impact of the financial crisis, Ningbo catering industry has started a new round of expansion. But different from the past, this round of expansion means more about the transformation and development of Ningbo catering industry. Under the financial crisis of taking root in the Yangtze River Delta, the popularity of all kinds of restaurants has declined. But in contrast, the mass catering represented by Chinese fast food chain is the least affected. Every noon or evening meal peak, chain fast food restaurants near office buildings or commercial blocks are still full of people. Not only that, the bosses of major chain fast food companies are also increasingly busy this year, frequently traveling between cities in the Yangtze River Delta. The expansion of Chinese fast food chain enterprises has obviously accelerated this year. Well-known brands such as Laibibao, New Sifang, Huabihe, Shunwangji and Haoweidang frequently look for shops and open branches in other places. "This year will be the fastest-growing year in the company's history. Six new stores have been opened in the first four months, and it is expected that there will be more than 21 new stores." Chu Jianhua, general manager of Huabihe Catering Management Co., Ltd. told reporters. It is understood that at present, five chain fast food enterprises in our city have opened nearly 211 branches in other places, which are widely distributed in cities such as Zhejiang, Shanghai and southern Jiangsu. In Shanghai, Hangzhou, Jinhua and other cities, Ningbo chain fast food enterprises have more than 11 stores. Under the financial crisis, mass catering has shown great vitality. "Since last year, everyone has generally saved the expenditure on food and beverage consumption. Some customers in our store have also flowed to cheaper fast food restaurants or family consumption, but at the same time, some consumer groups have transferred from hotels to our chain fast food restaurants. Generally speaking, our consumption here has not been affected. " A person in charge of Laibibao Rainbow North Road Store told reporters. The contrarian expansion of chain fast food enterprises in Ningbo also stems from the leading edge of Chinese chain fast food model in our city. As one of the earliest and fastest developing areas of Chinese fast food chain, Ningbo's fast food enterprises have introduced modern chain management mode, and have accumulated considerable experience in the development of Chinese fast food dishes, the procurement and distribution of raw materials and the unified management of stores. Experts from China Cuisine and Catering Industry Association commented that Ningbo has become one of the most developed cities in China with many Chinese fast food brands, wide distribution and mature operation. New brands, new industries, new models, each with its own brilliant ideas. With the massive reduction of business banquets, large-scale hotel catering, which is aimed at middle and high-end consumption, has been greatly impacted. However, some leading enterprises still seize the opportunity to open new stores, and some actively develop foreign markets. Shipu Hotel opened the largest local catering hotel in Yuyao at the end of last year, and will go out of Ningbo for the first time this fall and open a branch in Shanghai Nanhui Wanda Business Circle. Shengye recently acquired Zhongyuan International Hotel after opening the largest restaurant in the west of the city in Lianfeng at the beginning of this year. Hotel catering enterprises such as Xiangyang Fishing Port, Cixi Yangming and Jiangnan Impression all have plans to open new stores recently. However, compared with the chain fast food industry, the contrarian expansion of hotel catering has more intention of transformation and development. A number of catering enterprises have created new brands to attract new consumers. Shipu Hotel takes over the operation of the most prestigious Ningbo cuisine time-honored brand "Zhuangyuan Building", which will appear on Heyi Avenue at the beginning of next month. The person in charge of the company told the reporter that, unlike the mid-range seafood business characteristics of the "Shipu" brand, the "Zhuangyuanlou" brand will be mainly positioned at high-end consumption, and the brand characteristics of traditional Yong cuisine will be re-established through fine production. To this end, Shipu has also invested in the establishment of a 56-mu production base of raw materials for dishes. With the impact of traditional dinner consumption, some hotel catering enterprises extend the industrial chain, expand the consumption of accommodation, leisure and entertainment related to catering, and rely on the advantages of industrial support to attract business tourists. Cixi Yangming Catering Company took advantage of catering business to set up "Hanjue" brand to develop star-rated hotels. At present, it has opened large business hotels in Wuxi and Wuhu. The recent investment projects of Shengye Hotel have all jumped out of the management idea of single hotel catering, expanded business rooms, leisure and fitness, and formed consumption interaction with catering. Under the background of decreasing business activities and shrinking hotel-style catering customers, some catering enterprises also seek innovation in business models to expand consumption. Catering enterprises in Yinzhou, Beilun, Zhenhai and other places actively develop industrial catering, establish large-scale central kitchens, process semi-finished or finished food such as clean vegetables and fast food, and provide catering services for large enterprises and institutions to meet the dining consumption needs of office workers. For example, the number of catering people in Xiangyang Fishing Port has reached 31,111 per day. Mass catering will become the mainstream catering industry, which reflects the keen market sense of catering enterprises in our city. According to the analysis of relevant persons of the Municipal Trade Bureau, the downturn of catering consumption is also the opportunity for the catering industry to reshuffle to some extent. At this time, the store resources are relatively sufficient and the expansion cost is relatively low. If the dominant catering enterprises can seize the opportunity, they are expected to expand their scale and expand their markets rapidly. According to the person in charge of some catering enterprises, it was almost hard to find a restaurant in the bustling area, but with the decline of consumer demand, the number of restaurants seeking transfer has increased significantly recently. Moreover, the price of shops has dropped by at least 11%. However, the Municipal Catering Association also reminded the catering enterprises in our city that the current catering consumption is still relatively low, and market expansion, especially the expansion of catering in large hotels, should prevent risks. Since the beginning of this year, the turnover of key catering enterprises in our city has generally shown a downward trend, especially in some large hotel catering enterprises. Since last year, the large-scale hotel-style catering opened by individual enterprises in our city in other places has not been successful. For example, the high-end catering hotel invested by a well-known enterprise in Shanghai closed down after less than one year because of slow business. People concerned believe that affordable and popular catering for ordinary people will be the mainstream of the catering market in the future. It is a good thing to expand against the trend, but for middle and high-end catering enterprises, we should learn from the lessons of blind expansion, strengthen management and ensure quality. At the same time, we should put down our airs, adjust and transform as much as possible and strive for more consumer groups. According to the reporter's understanding, several large catering enterprises in our city have the intention to enter the fast food market and the early market and develop popular catering.