1, standardization: chain enterprises implement unified, standardized and institutionalized management in important links and aspects of operation and management;

(1) Standardization of store name and appearance: name, font, color and decoration style.

(2) Standardized operation: purchase channels, rights and procedures; The content, structure and price of commodities; Sales model, service model and marketing model.

(3) Standardization of management: procurement, purchase, inventory, assembly and sales; Information processing; Raw materials, production technology, product quality and packaging style of catering service industry; Employee's work behavior.

2. specialization;

3. simplification;

4. scale.