Speaking of cost, we might as well compare the vegetable vendors in fresh supermarkets and vegetable markets. The cost of supermarkets lies in labor and rent, while the cost of individual vegetable vendors mainly lies in venue rent, and the scale of these two determines that if you want to make a profit, you must ensure a higher profit per unit product. On the one hand, the community group buying platform does not need a physical store, on the other hand, the platform only needs to provide the "group leader" with the opening and distribution expenses, which is relatively low.
No middleman:
The supply channel of community group buying platform is very simple, and there are no redundant intermediate links. It adopts the direct selling mode of the platform, unlike the traditional multi-layer dealer model, "there is no middleman to earn the difference", and large-scale procurement is also conducive to reducing costs and improving bargaining power.
03 consumer high frequency:
Fresh fruits and vegetables are characterized by fast consumption and high demand frequency, so the repurchase rate of users will be higher, that is to say, although the unit price of products is not high, frequent consumption can also play the role of small profits but quick turnover and win by quantity.
04 differentiated competition:
In addition to buying daily vegetables, community group buying platforms often put a lot of out-of-season vegetables and imported fruits on shelves, which is more advantageous than the differentiated competition of products in supermarkets and vegetable markets. At the same time, it can achieve good quality and low price, and it is also conducive to improving gross profit on the basis of meeting the higher needs of users.
05 acquaintance community:
The basis of community group buying itself is the group battle of various communities, and the acquaintances behind these groups can also play a subtle role. Imagine that your neighbor's participation in group fights will definitely arouse your curiosity and increase the number of group fights by using herd mentality.
Based on the above analysis, it is precisely because the community group buying model has the above advantages and various profit modes that it has won the competitive investment of capital and giants. For you who want to enter the community group buying mode, it is precisely because you value its development advantages that you start, which can also explain why startups occupy most of the community group buying mode.