According to relevant media reports, on the evening of August 2nd, an employee of Haitian Ye Wei Company named Haitian Guan Qi Pumbaa was a salesman. Because he made some bad remarks in the circle of friends, which caused dissatisfaction among netizens. On August 6th, Haitian official Weibo Zhong issued an apology statement and decided to fire the employees involved. However, this incident was not resolved by the actions of Haitian Ye Wei. On August 8th, Haitian Ye Wei's share price fell sharply as soon as it opened.

The disaster caused by an employee in a circle of friends affected the delay of the variety show sponsored by Ye Wei, Haiti. Haitian Ye Wei said that the employee's values were inconsistent with those of our company, which hurt the feelings of China people and caused extremely serious social impact. Weibo, the official of this company, was punished by silence for violating relevant laws and regulations.

According to relevant reporters, the anger of netizens has not been eliminated because of the company's decision. On most platforms, we can see netizens' opinions on Haitian soy sauce incident. Most of them want to blacklist Haitian and never buy Haitian soy sauce again. This is not something that can't be ignored, but the values that the company usually spreads are problematic. In 6 years, Haitian Taste spent nearly 2.7 billion on advertising.

The variety shows sponsored by Haitian Ye Wei are still very good, such as Travel Notes of Youth, Chinese Poetry Conference and Tucao Conference, all of which are very influential variety shows. Haitian flavor industry has been subjected to quite a storm of public opinion, and it has been repeatedly exposed that there are bugs in Haitian soy sauce, but the official response said that this is impossible. Many public opinions were exposed, which seriously damaged the long-term development of Haitian Ye Wei Company. The status of this brand in people's minds has dropped a lot. As can be seen from various platforms, the impact is still relatively large.