(1) The chain operation is "electronic". In recent decades, the rapid development of chain operation in developed countries has benefited from the development of computer technology and communication technology, the development and application of bar codes, and the development of point-of-sale system, electronic transfer operation system, electronic ordering system and logistics distribution system. For example, the United States "Sears? Roebuck Department Store has invested heavily in establishing a computer control system with hundreds of small computers and more than 51,111 point-of-sale systems working full-time, and introduced the most advanced multimedia technology and satellite communication network, making full use of computers to make the headquarters and chain stores and suppliers in various places transmit all kinds of information, so that all their chain stores are under real-time control and management. Japanese chain stores have realized computer networking between their headquarters (headquarters), chain stores and logistics distribution centers, so that the huge chain store network can operate efficiently. Japan's "Xiyou" company has established 11 logistics distribution centers all over the country to undertake the tasks of purchasing, distributing and delivering goods for the company and other chain stores in neighboring areas. Japan's "Jugao" company also uses 23 logistics distribution centers located all over the country to provide nearly two-thirds of the goods to franchisees. It can be asserted that with the progress of science and technology, chain management means will be more modern and electronic. (2) Chain enterprises will gradually get rid of the trouble of price war, and the competition will be manifested as follows: intensive value competition will replace extensive price competition, and the competition between enterprises in circulation field will be regarded as the change of market demand, continuous marketing innovation, brand innovation and the development of high-value and added-value goods or products with different profit orientations by relying solely on price and quantity, or by consistently playing "protracted war", "relying on old-fashioned brands". Open competition will further replace closed competition, commodities and marketing technical services provided in the circulation field will be produced in interdependence, and domestic circulation competition will further reflect the global open competition that organically combines various competitive elements of tangible and intangible assets; The competition of specialized chain enterprises armed with information will replace the traditional comprehensive competition. In the new century, when information circulation precedes commodity circulation, circulation enterprises will further innovate the concept of competition, establish the concept of "managing customers" that enterprises exist for consumer demand, and then obtain "outpost information" and focus on main business operation to occupy market share. (3) Modern shopping centers will rise quietly in big cities, and foreign capital will be injected into the construction and management of shopping centers. Chain stores, specialty store and large comprehensive supermarkets will become the best investment targets for modern shopping centers. (4) The construction and transformation of commercial streets will become one of the measures for big cities to enhance their competitiveness and move towards internationalization, which has attracted the attention of local governments. There will be * * * with investment, * * with construction, * * * with management and * * * with procurement in commercial streets. Commercial streets with reasonable layout and many outlets will become the best choice for the development of network economy, and then introduce the concept of chain management. (5) The type of chain operation is "integrated". In the competitive development of retail format, medium-sized supermarkets and convenience stores, which mainly deal in fresh goods and food, will become good shopping places to improve consumers' quality of life with the change of consumer demand, and further form a competitive situation with large comprehensive supermarkets and some catering industries. In addition, large-scale specialty store with various commodities will show greater development, and form a competitive and involved relationship with department stores. (6) The development space of chain operation is "explosive". Chain-operated enterprises will join forces, and cross-regional and inter-provincial mergers and acquisitions will continue to appear. China will have a truly national domestic-funded chain enterprise and form a more obvious confrontation with foreign-funded joint ventures. (7) The development of e-commerce will be more pragmatic "supply chain management" or "providing third-party platform services", which will be further developed and form a certain competitive atmosphere. (8) The further development of foreign-funded retail chain will put distributors in a more passive position. Therefore, it is more urgent to deepen reform, open wider to the outside world, restructure, improve policies and establish rules and regulations in the circulation field. (9) The further implementation of the national housing reform policy will promote the development of chain supermarkets of decoration, decoration and building materials, and also promote the upgrading of durable consumer goods such as household appliances and kitchens, thus driving the development of related industries. College Students' Entrepreneurship Network (11) Smart merchants take a fancy to business opportunities from the census results, which leads to the trend that industry and commerce join hands, business and agriculture join hands, and * * * develop new products or create new marketing methods. Chain operation mode will be more "favored". (11) The competition of managerial talents among chain enterprises will become the core of market competition between Chinese and foreign chain enterprises. Professionals who know trade, finance, law, modern management, modern marketing and professional foreign languages or know both business and computer applications will be particularly favored by Chinese and foreign chain enterprises. (12) China's backward circulation infrastructure will be paid attention to by the relevant government departments and will be supported by corresponding policies. At the same time, the role of circulation in guiding production, guiding consumption, accommodating employed people and promoting national economic development will also be valued by the government. (13) Chain operation will further promote the mutual penetration of industrial and commercial capital, which will be mainly manifested as follows: the manufacturing industry will develop monopoly chain stores based on brands; Commercial enterprises will develop professional chain stores to attract famous brand enterprises at home and abroad to cooperate with them. The infiltration of industrial and commercial capital will promote the effective use of chain management resources, and the "intangible assets" of successful chain management enterprises will be more useful, and even be regarded as "investment means" to develop. In the 21th century, the competition in China's retail market will be more intense. Developing chain operation and expanding its scale are the only way to enhance the core competence and sustainable development of circulation enterprises.