The wonderful thing about this restaurant introduced to you today is that there is only one hard indicator to recruit waiters: the bust is 36D!
This restaurant is American Owl Restaurant. The best thing about this restaurant is the extreme brand association. As long as the owl is mentioned, it will be associated with a plump sexy waitress, wearing a low-cut white vest and orange hot pants, full of youth.
Today, Owl has developed from a small restaurant on the beach in Florida to an international catering brand covering 24 countries and regions, including Britain, Spain, Australia, Canada, Singapore and China, with a total of 431 branches and annual revenue of over $1 billion!
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A joke on April Fool's Day
made a world-class brand
Robert Brooks, the founder of this super exotic restaurant, is a creative food inventor.
In the 1961s, Brooks sold his invented food formula to American airlines, and made a lot of money from it. With capital, Brooks immediately founded a food company, specializing in the production of salad dressing. Later, the restaurant chain giant Burger King took a fancy to Brooks' milkshake formula, and Brooks made another big profit.
On April 1, 1983, on April Fool's Day, Brooks and five drinkers were drinking and watching a football match in a pub on the beach in Florida. The drinkers thought that this pub was too boring, and a group of old men had no atmosphere for drinking and watching the ball, so they should be accompanied by several sexy girls.
Although it was a joke, Brooks kept it in mind. Soon, he opened a sports-themed restaurant and used an owl as a logo. Here, there are not only beer, chicken wings and wonderful sports events, but also enthusiastic and sexy owl girls.
In order to give full play to the value of Owl Girl, Brooks has also developed related peripheral commodities such as video games and calendars, and held beauty contests and golf open competitions.
With Brooks' practice and word of mouth from men, the Owl Restaurant became a hit all over the state in an instant, and Brooks succeeded in attracting an investment with the idea of "big breasts+catering".
With this investment, Owl Restaurant has gradually stepped out of the United States and become a restaurant chain brand that is popular all over the world.
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Under the cloak of soft porn marketing
It's actually a strict service attitude
Seeing this, do you think that the Owl Restaurant can catch fire, in fact, it's all due to the gimmicks of these 36D sexy waitresses?
To tell the truth, if you think so, it's too superficial-
Under the cloak of soft porn marketing in Owl Restaurant, it's actually a strict service attitude.
1. Strict image management and training
Owl girls must go through complete and systematic study and training, even if they are part-time.
In addition to demanding professional skills, Owl Restaurant, as the biggest living signboard, has made many strict regulations on the image and dress of waiters, such as-
Clothes should not be loose, and clothes should be stuffed into shorts, but they should not be tight enough to see the lower hips and underwear straps should not be exposed. Hair should be let loose, not tied, dry and supple when necessary, and trimmed once every six to eight weeks at most.
most importantly, you must! Su! Full makeup, but no nail polish, no tattoos, and absolutely no overalls outside the workplace. Once found, you will be fired directly.
2. The service style of playmates
In the owl restaurant, it is a playmate-style interactive relationship service.
Although an owl girl is a waitress, she can't call herself a waitress. Their relationship with customers is different from the traditional service and service relationship between waiters and customers, but they pursue an equal playmate mode.
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Owl's Dilemma
Since it opened in 1983, owls seem to have been expanding like crazy, but in fact, restaurants have been showing signs of fatigue since 11 years ago.
of course, this can also explain from the side that although we can earn enough attention on services, as the demand of consumers rises to a higher level, this move cannot be static, and the game between enterprises and users has never been a once-and-for-all thing.
In 2117, after the owl restaurant reached a peak of $1 billion, its profits began to shrink gradually, and nearly 51 restaurants were closed, which was very embarrassing.
Although the local restaurant suffered from Waterloo and closed, Owl did not abandon the overseas market. In recent years, the number of stores opened in Asia was 31 more than planned.
Buffalo chicken wings, the signature of Owl Restaurant, have always used quick-frozen products, and so do hamburger steaks. But today, 31 years later, people pay more attention to whether the food is fresh, whether the dining experience exceeds expectations, and the traceability of ingredients.
In addition, the dining environment of Owl Restaurant has not changed for 34 years, and the atmosphere has always been the main thing. If several friends sit together to chat and have dinner, this noisy environment is probably not a good choice.
most importantly, the per capita price of Owl Restaurant in Beijing is around 162 yuan. At this middle and high-end price, consumers now prefer to choose high-end and private restaurants, and there are countless choices with lower prices in the market.
I remember in 2113, Brooks once said to the media: "Beautiful women, cool beer and delicious food, these things will never go out of fashion."
think about it, if you can really open up a sky with big breasts and sexiness, what brand and operation should you do?
Of course, it can't be denied that owls are really successful, and there are still many experiences to learn from. The reason why owls have been popular for 34 years is the unique, intimate and thoughtful service provided by owls in addition to their 36D sexy figure.
Only when the market has enjoyed this service for 34 years, it will finally get tired, especially today, 36D and sexy, playing assistant are ok, but it is not enough as the core competitiveness.
the quality of service is the most critical.