Many stars have sideline businesses besides singing and acting, such as fashionable men's clothing stores in Shawn Yue, bars in Orfila, wineries in Zhao Wei, restaurants in Degang Guo, noodle shops in Morphy and so on. While more stars have chosen to open hot pot restaurants, such as Nicky Wu, Ren Quan, Li Bingbing, Huang Xiaoming, Ceng Zhiwei, Bao Beier, Chyi Chin, etc. At present, Joker Xue, a well-known city, has also opened a "humble restaurant". So why do stars like to open hot pot restaurants?
from the perspective of protection, this is a very beneficial protection for stars. Two years ago, a "video event" appeared, which caused a popular star to fall directly to the bottom. The word "your circle is really chaotic" directly indicates the situation in the circle. The competition between stars and entertainment companies is fierce, and some villains inevitably use despicable means to frame it. Drinking is always inevitable at dinner. If you drink too much, you will talk too much, and if you talk too much, you will lose. If you are accidentally used by people with ulterior motives, the consequences will be unimaginable. It is better to open a hot pot restaurant by yourself and control everything by yourself.
As far as star tastes are concerned, some stars like to eat hot pot, and their tastes are partial or "picky". The average hot pot restaurant can't make his favorite taste and taste, but it seems a bit wasteful to ask someone to make hot pot. It is better to open your own hot pot restaurant. A typical example is Chyi Chin, who is addicted to spicy food and likes to chat and eat with friends at home, so he came up with the idea of opening a hot pot restaurant, and it became bigger and bigger. ?
From the aspect of management, the management of hot pot opening is relatively easy, and there is no complicated procedure. The bottom material only needs to be put in the ingredients and then added into the broth, and the more complicated bottom material can also be handled with the help of an old master. Other side dishes are simpler. After selecting the supplier, wash and slice the ingredients and put them aside to wait for the guests to order. Once you are familiar with the whole process and open a branch, it is like Zhang Fei eating bean sprouts-a piece of cake.
from the operational point of view, the "star effect" and "star aura" are invaluable, and it is easier to make a name for themselves than others from the beginning. Like the fried bun downstairs in my house, I passed by many times but never went in. Later, my roommate brought me food and I knew there was such a delicious shop. However, when a star opens a store, it is not. Many of them are "although I have never eaten it, I know this store". In terms of promotion, it has long been deeply rooted in people's hearts, so it does not need a lot of advertisements or long-term word-of-mouth accumulation, and it can create unlimited value by using its own reputation.
In fact, stars are scrambling to engage in sideline business, which also reflects a sense of insecurity. The income of most stars is not low, and it is not bad for those who have sideline jobs, but the competition in the circle is fierce: new stars appear every year, and old stars come back every few years. I don't know when I will not be popular, or I will encounter an "accident." Doing a little sideline is also a way out for yourself!