KFC has created a strong corporate culture with service consciousness orientation. While employees accept KFC's organizational culture, their various complicated rules and regulations are deeply internalized in their hearts.

Restaurant manager first

"Restaurant manager first" is the most important corporate culture established by China Yum! Brands Group, which embodies the company's idea of attaching importance to the improvement of productivity and focusing on the first-line service of restaurants, and also encourages restaurants to make positive progress and launch healthy competition. At the annual meeting of Yum! Brands in China, hundreds of restaurant managers from all over the country will be awarded excellent medals for their outstanding achievements. The president of China Yum! will award the senior employees who have made outstanding achievements with the "Golden Dragon Award", which is very characteristic and inspiring in China. The company will give special courtesy to restaurant managers who have successfully completed the company's "champion test" assessment requirements in restaurant sales and management every year. They will fly from all over the world to the headquarters of Yum! and be escorted to dinner with the president * * * by luxury cars.

Make concerted efforts, * * strive for Excellence

In all enterprises under China Yum! Brands, not only enterprises but also individuals have to grow, even cooperative manufacturers and joint venture partners can grow, that is, "make concerted efforts, * * * strive for Excellence". For KFC employees, with the expansion of China market, their growth opportunities have emerged. Yum believes that it is very important to make personal career development plans for these young people. It is necessary to meet the young people's willingness to innovate and expand, and at the same time to meet the needs of personnel reserve in the long-term development of enterprises. In KFC, employees will not work in one position for too long. At present, all the restaurant managers in KFC have a good educational background, and they have grown up from grass-roots restaurants step by step. KFC's ladder-like career development channel enables every potential employee to see the hope of climbing. For suppliers, KFC not only brings rapid growth opportunities, but also makes them more competitive in the market for their own development. Enterprises, employees, cooperative manufacturers and cooperative joint venture partners, under the guidance of KFC's long-term goals, actively cooperate with each other through communication to form a close team, which can achieve results that the overall performance is far greater than the individual performance. At the annual meeting, the management departments, partners and suppliers in the group discussed mutual cooperation and future development direction, and exchanged experiences, which strengthened communication with each other, enhanced enterprise cohesion and confidence in pursuing Excellence.

Pay attention to the details "Please state the complete operation process of change!" "Excuse me, Colonel, what kind of chicken is chicken nuggets made of?" Such a tricky question, the players on the stage are scrambling to give the answer. This is the "Business Champion Challenge" that is being enthusiastically carried out at the annual meeting of Yum! Brands in China in a certain year. Nearly 511 catering managers from 91 cities in China, including Taiwan Province and Hongkong, were divided into several teams in gallants. After being eliminated step by step, they finally competed for the "champion" this year. There is no small matter in the service industry, whether it is food quality, service attitude, restaurant atmosphere ... The value provided by restaurants to customers is the sum of these little details. "Business Champion Challenge" embodies KFC's emphasis and pursuit of perfect service quality.

source: world business review.