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(59) The turning point of the crisis-quite critical.
"The mind is like bodhi"-(knowing danger is not dangerous)

? First, let's look at the first part: it's quite critical.

? Mr. Cao has a habit of listening to the news and reading newspapers every day, that is, understanding current events. In fact, not only businessmen, but each of us should form the habit of watching news. There are also many incisive sentences in the original text, which are worth our deep thinking.

? "I have always believed that as an excellent operator, you must have the wisdom to accurately judge the future direction."

? "We should pay attention to observing the surrounding situation, collect effective data and information, make correct judgments through deduction, and predict the future direction."

? "A lot of information exists at the macro level, so it is often ignored by people."

? Mr. Cao observed the fluctuation of RMB exchange rate, then thought about the influence of exchange rate increase and decrease, and finally concluded that "small and medium-sized manufacturing enterprises with export as their main business will be in trouble." Sure enough, Mr. Cao arrived in Zengcheng, Guangzhou, and his accurate judgment was confirmed by his visit and understanding. It is an internal process from information acquisition to thinking. Some people only saw the fluctuation of RMB exchange rate, but they didn't expect it to have an impact, or some people only knew that exchange rate fluctuation would have an impact, but they couldn't draw a conclusion, and Teacher Cao came to this conclusion by obtaining information.

? In fact, the reason is very simple, that is, the exchange rate issue. In fact, an industrial entrepreneur should have such a keen sense of business. I don't admire Mr. Cao very much, or from my cognition, it seems that he should have such consciousness. Later field visits and investigations were just a way to confirm his speculation. This is also worth learning. Sometimes, we can think of the first two points, but to prove what we say, we still have to go to the field to have a look.

? With the acquisition of information, accurate prediction and realistic evidence, the next step should be coping strategies. Mr. Cao did not hesitate to write here, and wrote the key work of Fuyao in the next four aspects. I also share it with you: 1, pay close attention to the projects under construction, stop all expansionary reinvestment and promote early return. 2. Comprehensively clean up accounts receivable, reduce the scale of sales credit and strictly control risks. 3. Be psychologically prepared and reduce or close loss-making enterprises when necessary. 4. Carry out employee training aimed at improving product quality and reducing Chen Ben, and promote refined management.

? In fact, these four points were used once in response to the Asian financial crisis in the 1990s, but today, Mr. Cao is more like an old captain, with rich sailing experience, leading the great ship Fuyao to sail smoothly in the unpredictable sea.

? Quite crucial, an article published by Mr. Cao in an enterprise magazine is also the subtitle of my article. It mainly depends on Mr. Cao's whole state of obtaining information, thinking, confirming ideas and making adjustments, and this "leaf" can be said to be the fluctuation of exchange rate, and this "autumn" is the change of business environment.