To describe the internal and external environmental conditions and elements characterizing the business to be started, to provide an indicative map for the development of the business and a measure of its progress. Here is my compilation of business plan simple 5, I hope you like it.
Entrepreneurship Plan Part 1
I. Project Analysis:
Prospect Analysis:
China's food and beverage industry in recent years has been facing more and more urgent changes and upgrades. Under the influence of global economic integration and the extensive transformation of the public's consumption concept, the catering industry is bound to follow the situation to make changes. However, from the point of view of the situation in recent years, many enterprises are still stuck in the original trajectory, unable to adapt to the development requirements of the new era. Of course, there are also many companies that have performed better, able to adapt to the transformation of the market situation.
Today's common diseases, hypertension, diabetes, cardiovascular disease, cancer, in fact, can be categorized as fulminant diseases. We talk about a medical understanding: all elements, when we need it is nutrition, when more than is a toxin. For example, fatty liver, mostly in people who like to eat meat, dietary intolerance, very young to get a fatty liver, because of excessive intake of fat, protein, nutrition, the body can not absorb, but also metabolism, will be hoarded in the liver; when the body of this filtering can not be a large number of nutrients in the bloodstream, will be prone to cardiovascular disease, and so on.
Therefore, nutritional trends have evolved over time and now focus on improving physical and mental health performance and health benefits. In today's interconnected world, where many different diets are emerging, the food industry is trying to create products that adapt to changing consumer needs. Ketogenic diets, strict vegan diets, and the growing number of plant-based diets are all foundations for personal nutritional customization. Customization makes everyone feel different and creates a special and engaging experience for each individual. Customized products and packaging orient a more personalized experience, enabling consumers to engage with the brand. Optimal solutions based on consumer profiles also become more efficient. Unique labels and customized products optimize the consumer experience.
Because the nutrition industry is still a relatively new market in the domestic market, we just need to seize the opportunity for growth, fully explore the vast potential of this market, and occupy a place in the future nutritional food preparation market. At the same time, it also helps us to develop new business projects.
Market analysis: our target market is mainly for students, teachers, to the student market as the main target to the university city outside the region to develop more market demand. The student body has always been the fashion seekers, for emerging things should be high, for the nutrition industry, in our country is still in the emerging stage, is a popular industry, so that the students have a great attraction. Through the development of the student market, we can provide our nutritious meals to the restaurants of universities and colleges, and cooperate with the commercial street restaurants to promote our nutritious meals. Teachers belong to the higher intellectuals, for the knowledge has a wide range of understanding, so our nutrition industry for teachers is also very effective and rapid dissemination. Through the development of the above market, the degree of knowledge reached, we can promote our services and products in a wide range.
Second, the company
Description of products and services
1, to carry out nutritional consulting services program.
Modern life focuses on health, and scientific diet is undoubtedly the easiest way to maintain and improve health. Dietary structure of the irrational will lead to many diseases, more and more people want to know how to eat a reasonable diet, but in the existing market, for the majority of consumers of this urgent need can not be well met, our Leisure Nutritional Consulting with professional technical guidance for the majority of consumers to provide a full range of nutritional counseling for each customer to provide tailored advice on a healthy diet.
2. Provide reasonable nutritional meals.
In today's world, nutritional feeding has been gradually accepted and recognized by the general public. More and more people want to eat healthy, but suffer from the reality of the limitations can not personally go to the production, this time our Leisure Nutritional Meals, for the majority of customers to provide professional nutritional packages, can fully meet the nutritional intake of each customer a day, to meet the body's needs for a day.
(Note: Due to financial reasons, we are unable to produce directly, our nutritional food, are with professional, authoritative enterprise cooperation agent).
Competitive analysis: technical skills advantage: our company cooperates with strong brand nutritional organizations, which shows that we have a strong backing in technical skills, in which we have a clear advantage.
Staffing advantages: on the basis of the above, our company will also employ experienced nutritional dietitian, active and enthusiastic, good at innovation marketing staff, excellent senior management.
Product Advantage: Provide customers with healthy, safe and nutritious catering food and dietary advice, and at the same time provide customers with perfect nutritional food.
Brand disadvantage: at present we do not have a strong brand awareness and reputation, these need to be done from research, development to service every detail, we have the confidence and ability to realize the value of the product at the same time to establish a good reputation and well-known brands.
Industrial experience disadvantage: as a new industry, there are fewer nutritional food companies, there is no successful business model to learn from, and the company's business management is inexperienced.
Market opportunity: the state promulgated the "catering industry nutritional meal technical requirements", in the policy to promote the development of the entire nutrition industry. The change of people's consumption concepts, no longer just eat enough, but require to eat safe and healthy, so the demand for nutritional food growing, conducive to the rapid expansion of enterprises. Skills and technology transfer to new products and new businesses, the use of technology-driven industries, serving a larger customer base. Market segmentation has become possible and can be utilized to serve different customers by segmenting the target market.
Since it is an emerging industry, we face fewer competitors. Existing threats, the existing large-scale catering companies on the emerging nutritional food suppression of the fight and the existing nutritional food companies on the new entrants to resist retaliation. People's acceptance of new things requires a certain process, customers have little knowledge of the nutritional food situation and there is a certain resistance to new products. The lack of training for nutritionists in the existing market has led to an oversupply of nutritional talent.
Third, the promotion strategy
In the service should do the following:
In the customer wants to know about the business situation, product information, we must provide timely information, on this basis can be introduced in detail, so that the customer a deeper understanding of the stimulation of its demand for the desire to provide services to the customer to keep the passion to do the perfect service attitude. Establishment of consumer information. For existing consumers to enhance their satisfaction level. For potential consumers to stimulate their desire to consume, so that they can be converted into consumers of the product. For those who are not able to consume should keep in touch to promote friendship.
The concept of customer first as the center of business ideas, service patience in place to establish a good image of the company.
Product pricing strategy: pricing method is appropriate to use the demand-oriented pricing method, because my company's nutritional services by the customer's influence is the largest, only when the product price and consumer purchasing power, price psychology, and awareness of the same time. Price can become a means to promote sales and achieve profits.
Promotional strategies: personnel marketing, publicity in major universities, and student exchanges, and restaurant negotiations; and commercial street restaurants to negotiate cooperation.
In addition, in the marketing process, sales staff can also be appropriate to use some marketing tools such as small souvenir booklets, catalogs and other promotional printed materials to help marketing.
Advertising: print ads; outdoor ads; network ads: public, microblogging and so on.
Differentiation strategy: in the process of product promotion, to highlight our nutritional food product features, fully demonstrate our nutritional food advantages, and the same type of product comparison, "service first, customer first" concept to impress consumers with specialty products, thoughtful service to establish a good image, to achieve the purpose of promotion. The company's products and services have been well received by the public, and have been well received by the public.
Word-of-mouth marketing: the product has a good reputation, will produce greater profit value;
Fourth, the company's goals
Become the main market in the nutrition services based on the leading brand of service organizations, within two years to recover costs.
The company's mission:
1, the realization of the desire to invest in the construction of the premises.
2, to develop the investment market and enhance product awareness.
3, constantly improve product quality to meet customer demand.
4, the successful completion of the above matters, and gradually make the investment capital to produce income.
V. Financial Plan
After preliminary calculations, the company was established, the company needs to invest about 110,000 yuan, the capital requirements are shown below:
Cost Item Amount Fixed Asset Inputs 30,000 Intangible Assets 30,000 Liquid Assets
30,000 Unforeseeable (calculated at 4% of the above) 20,000 Total 110,000
Expenses incurred during the period:
Employee wages: 30,000 yuan/year Rent: 15,000 yuan/year Decoration: 10,000 yuan Utilities: 3,000 yuan/year
Entrepreneurial Plan Part 2
I. Introduction to the Campus Entrepreneurial Environment
With the socio-economic and cultural development, people With the development of social economy and culture, people's pace of life has accelerated, people's living environment, lifestyle has changed a lot! Part-time work has become a fashion, student part-time market is very broad. Students part-time work is the need to reduce their financial burden; the need to learn to use; the need for students to understand society; the need to improve the overall quality of students; the need to increase the social experience; the need to go to work on the basis of a large number of needs. Group consumption has quietly into people's lives, has begun to popularize, this is the need for social development is also a necessity. Group consumption involves all aspects of people's lives, group consumption so that people save money, save time, with as little as possible to invest in the largest consumer benefits, student group consumption is more marketable, students are pure consumers, brand awareness and brand loyalty is very high, student consumption is also walking in the forefront of society. Group consumption is personality. Brand. Affordable best way to consume. Create a college group consumption terminal market, its commercial market development potential is immeasurable!
Second, the purpose of campus business
focus on the development of the college market, the establishment of campus part-time platform, student practice platform, campus business platform, services to students, services to colleges and universities.
Third, the theme of entrepreneurship
Relationship between the growth of students: students to participate in social practice, social awareness, understanding of society, learning and practice, learning to use, to improve the overall quality of students, the campus market, the development of their own students, their own operation and maintenance.
Fourth, entrepreneurial goals
Occupy the consumer terminal market in colleges and universities as the center of the peripheral consumer market, to create a joint fleet of brands of entrepreneurship in colleges and universities.
Fifth, the market demand points
1, the need for students to reduce their economic burden
2, the need for students to participate in social practice, to improve their overall quality
3, the student personality consumption, brand consumption. Affordable consumption. The need for safe consumption.
4, colleges and universities to improve student employment needs
5, in response to the need to encourage college students to start their own businesses
6, the business requirements to open the campus market needs
7, the need for socio-economic development trends
6, the project's business potential
The long-term goal of this project is to capture the consumer end-market of the university, as well as to the colleges and universities as the center of the terminal consumer market. As the center of the terminal consumer market, its business prospects are immeasurable!
Business Plan Part 3
The business plan is to look forward to the business prospects, integration of resources, focus, repair problems, and look for opportunities for the future of the enterprise's outlook. Simply put, it's actually about predicting the growth rate of the business and planning for future actions.
First: Elements:
Executive Summary
It appears at the top of the business plan but it is recommended that this section be completed at the end.
Company Profile
Includes the company's incorporation, history, and start-up plans.
Products and Services
Describe the specificity of your product or service and the target audience.
Strategy Implementation
You need to know your market, what your customers want, where they are, and how to get them.
Management Team
Describe the key team members.
Financial Analysis
Make sure this section is a true reflection of your current financial position, including your cash situation and profitability.
Legal Risks
Describe the company's product into the market, how to avoid legal risks.
Second: Judging Criteria
1, a successful business plan should have a good start-up plan. Whether the plan is simple, very easy to understand and operate.
2. Whether the plan is specific and modest, whether the plan includes specific dates and specific people responsible for specific projects and budget.
3, the plan should be objective, sales estimates, cost budget, whether objective and accurate.
4. Whether the plan is complete, whether it includes all the elements, whether the connection between the front and back of the relationship is smooth.
Third: the failure of the plan is prone to problems
1, the description of the language confusion is not clear, a lot of nonsense lengthy plan (concise language + charts and graphs);
2, the business plan looks very unprofessional, such as the lack of due to the basic data, the analysis is too simple; or the data is not persuasive, and come up with some of the data and the industry standard far from the data;
3. A project plan that does not have a strong executive team;
4. A project plan that is only creative, but has no practical experience or details;
5. A project plan that has ill-defined objectives, or where it is difficult to measure the implementation of the objectives;
6. A plan that describes the market and the environment in great length, and then does not make it clear what the company's business is or what its objectives are;
7. A plan that is overly ambitious, and that is not clear about what the company's business is or what the company's objectives are. p>
7, too much emphasis on technological advances or product and service ideas, but ignored the implementation of the aspects of the business opportunities and implementation capabilities, not clearly explained, that "success will be achieved naturally";
8, the plan has a lot of slogans, but not much description of strategies and tactics to achieve the goals;
9, emphasize the face of the market and the environment, but only later on the type of business and objectives of the company;
10, the project plan is not clear or difficult to measure the implementation of the objectives. p> 9, emphasize the facing market capacity or production capacity, but did not say how to sell their products: only sales targets, but not a specific plan to achieve the sales target;
10, emphasize past achievements, but can not be convincingly explained to maintain a sustainable competitive advantage in the future strategy;
11, too much emphasis on relying on the supply and marketing relationship with a large company, so that the investor The company's management team overstates its strengths, or claims that a famous person will join the company if it receives investment;
13. Unconvincing descriptions of market introduction and team assistance;
14. Production and marketing implementation programs that are either not addressed or glossed over;
15.
15, underestimate the strength of competitors, or simply say there is no competitor; no clear understanding of the competition, ignoring the threat of competition;
16, the description of the market and competitors lack of specific information and data;
17, insufficiently predicted business difficulties and risks, overly optimistic;
18, the market is too small, the occasional stage of the market
18, the market size is too small, the occasional stage of the market, or the market capacity and market share estimation method is not scientific;
19, the product or customer is too single (weak resistance to risk), or the product or customer is too complicated (focus on the degree of concentration is not enough);
20, the product and service selling point is too much highlights, general, but not refined;
21, there is no basis for the blindly optimistic projection that the company will be listed in two to three years;
22, the company's business is too small;
23, the company's business is too small.
22, excessive surface articles or word games (such as the emphasis on foreign doctors, leadership care, the General Assembly awards, many expert advisers);
23, excessive exaggeration of the company's name and the name of the project (such as a start-up company for the domestic market named so-and-so International Group);
24, intentionally hide the truth, the project should be described content Avoid talking about it;
25. Unclear or unreasonable description of the capital budget, and vague direction of the use of funds;
26. Unrealistic expenditure items such as expensive renovation and high-class cars in the budget;
27. Uncertainty of the revenue model; unclear numerical computation model of the profit model;
28. Inaccurate measurement of the financial data, unreasonable relationship, and excessive discrepancies in the data. Unreasonable, data discrepancies are too large.
Entrepreneurship Plan Part 4
I. Entrepreneur's basic information
Entrepreneur's name: ____
Business name: Clothes Darren
Date: 20__ -7-12
Mailing address: Jiyuan Xueyuan Road, No. 2
Phone number. _________
Second, the summary of the clothing store
Clothing, food, housing, transportation is the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes for us. As the first of clothing, food, housing and transportation, the pursuit of human beings on the beautiful clothes seems to be never-ending. Whether it is all over the streets and alleys, scattered personalized clothing stores, or major shopping malls of high-grade brand-name clothing, from dozens of dollars of low-grade stall goods to as high as thousands of dollars or even tens of thousands of dollars of imported clothing, especially women's clothing as long as in line with the trend and consumer tastes, there are people are willing to pay money to support the scene. People can eat good and bad, some can also be their own home, but people can not not wear clothes, more can not produce their own, so in this regard there is definitely a demand; with the improvement of people's living standards, people's aesthetic taste, are changed, not only wear, but also how to wear, what kind of wear, wear whether as desired; so wear, there is a large market, each person must be; calm down, the market, the big, the competitors, also abound. Competitors, also abound; as if a piece of milk on the brand, there are countless ants, are nibbling at this piece of cake. In the end, how, they can not become a major occupier of this cake, depending on what we choose the market positioning, and survival; so that consumers appreciate their own products, is the most important; this is the most important fundamental that we are about to face.
Third, the business project
My project is to do the clothing industry, open a women's clothing store. The reason why I think the choice of the clothing industry, because the market of the big, strong purchase, as long as your products cater to most of the consumer groups, in one night, you are the winner. Because of the number of people who are interpreting the laws of survival in this market, so if you just watch with a cold eye, you can know how you should embark on this industry, the former practitioners have told us this without you having to spend money to buy. Then choose to open a clothing store advantage is the clothing industry is more mature, the project requires a lower cost, easy to enter and easy to start, very suitable for those of us who are just involved in business entrepreneurial circles, and their own clothing is also a little bit interested in, it is a combination of interest and career.
Fourth, the group target
Domestic adult clothing age group classification is basically: 18-30 years old, 30-45 years old, 45-65 years old, 65 years old and above. 1, 18-30 years old: the age of the consumer groups is the most important group of clothing consumption, is the consumer groups in the clothing purchase frequency, the overall purchase amount of more groups, which the frequency of women's consumption is higher than that of men. The frequency of female consumption is higher than that of male. The group has a certain economic base, a strong desire to buy, fashion, the pursuit of popularity, personality, dare to try new things.
2, 30-45 years old: the age of the consumer groups is the main group of clothing consumption, is the highest value of consumer groups to buy a single piece of clothing groups. The group is the consumer groups in the economic foundation of the most strong groups, the desire to buy the same strong. However, most of the group's outlook on life and value has been relatively mature, so the style, fashion have their own preferences, a considerable part of which already have their own preferred brand, the acceptance of new brands is lower.
3, 45-65 years old and 65 years old and above do not have to consider
From the above data, it can be seen that 18-45 years old, the two age groups of relatively high consumer power. The women in this age group are mostly professional women or young women, their pursuit of clothing is relatively strong, but the grade of clothing will not be too demanding. The target objects of this clothing and apparel store are mainly set at the professional women between 20-35 years old and housewives with jobs. The former is the so-called single family, the latter is known as the double salary family. This target group monthly income of about 1500 yuan or more, no family financial burden or belong to the well-off families, they pay more attention to the style and collocation of clothing and apparel, more discretionary spending.
Products
As the target object of the store is the 20-35 years old female group, the style should be accordingly gentle, fashionable, novel, not too avant-garde, exaggerated. The price will be set in the middle and low-grade, popular and let customers have a "value for money" feeling.
V. Organizational Structure
The company will be registered as:
√Individual Business Owners □Limited Liability Company □Wholly Owned Individual Enterprises
□Partnership □Other
Proposed Company Name: Clothes Darren
Employees of the company (please attach the organizational chart of the company and the job descriptions of the employees)
Position Monthly Salary
The company's staff (please attach the organization chart and job descriptions) are as follows Position Monthly Salary
Owner/Manager: ___ 800
Business Licenses, Permits, and Concessions to be obtained by the business:
Type Forecasted Costs
Business License, Tax Registration $500
Health Permit $300
Legal Liabilities of the business (insurance, employee's pay, taxes):
< p> Type Forecast costsCounter sales: A 1200 yuan
Six, market analysis
Clothing industry to facilitate the stubborn, conducive to grasping the principle of survival; the reason why I think that the choice of clothing industry to facilitate the stubborn, because of the market is large, the purchase of the volume of the strong, as long as your product caters to the majority of the consumer groups, in one night, you're the winner. Because of how many people in the interpretation of the law of survival of this market, so as long as you watch with a cold eye, you can know how you should proceed in this industry, the former practitioners have told us this truth, without you to spend money to buy. Then choose to open a clothing store advantage is the clothing industry is more mature, the project requires a lower cost, easy to enter and easy to start, very suitable for those of us who are just involved in business entrepreneurial circles, and their own clothing is also a little bit interested in, it is a combination of interest and career.
Seven, marketing strategy
First, the opening of the store promotion
When everything is ready, ready to choose a date for the official opening. The opening day to attract customers, do some promotional activities are inevitable, promotional activities are no more than discounts, gifts and sweepstakes and other three types. At the same time in the surrounding neighborhoods to distribute some flyers.
Second, the clothes on display
The key to do women's products to a variety of varieties, to give customers enough room to choose, which is different from other brand stores, not relying on the main a few models to sell! Product display to highlight the characteristics of their clothing, tops, skirts, pants, suits, etc. Separate display, in addition to the store looks neat, but also to the purpose of purchasing customers to pick to provide convenience, if you only want to buy skirts, he only need to pick in the skirt class, if you buy a skirt and want to match the top, directly to the top class to match! The amount of models can be modeled out of the sample, often out of the sample of the clothes is the fastest selling! The window out of the sample to change often, this can not be lazy!
Third, the long-term development of marketing strategy (in Guangzhou, the purchase price of the mid-range can do high-grade sold! Attention to the decoration of the store to be on a bit of grade)
1, the principle: every week there should be new goods on the shelves, mainly in the mid-range, high and low grades as a supplement (high-grade embellishment of the low-grade moderate)
2, the policy: as far as possible, each of which is made into a standardized link for future development of the chain, that is, the mode of replication
3, the service: the basic interests of the sales staff training, the customer's attitude to service and the service purpose. service purpose. Whether customers buy clothes or buy less money to send customers with a smile so that their satisfaction to leave, often in the past there may be word-of-mouth reputation of the beauty of the degree, there will be repeat customers. The customer's requirements in the possible realization of the premise as far as possible to meet.
4, Methods:
Entrepreneurship Plan Part 5
I. Business Overview
Main business scope:
Sales of stir-fried vegetables, steamed buns, cold dishes, drinks, beverages, takeaway Type of business: □ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture
□ New Industries □ traditional industry □ other
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I have worked as a waiter in a restaurant from 20__ to 20__, and I am familiar with the operation process of the restaurant. Educational background, courses taken (including time):
Graduated from high school in 20__
In 20__, I studied at ______, learning the basics of financial accounting and business management
Third, the market assessment
Description of the target customers:
1. Consumers who come to the county town for shopping and playing
2. p> 2. Nearby neighborhoods of households
3. Office buildings of the office staff Market capacity or the enterprise is expected to market share: Chengcheng County is a developing city, the hotel is surrounded by large office buildings, shopping supermarkets, there are a few sizeable residential areas nearby, so there is a very huge demand for dining, although the neighborhood is also open dozens of various types of food and beverage establishments, I believe that the store through a period of time efforts, the dining staff to make the best of the situation, and to make the best of the situation, and to make the best of the situation. Although there are dozens of restaurants in the neighborhood, I believe that the restaurant will be able to occupy a place in this huge market through a period of hard work to build up a reputation among the diners
and popularity. Trends in market capacity: As the government continues to strengthen the regulation of public spending and promote thrift and frugality, the development of small and medium-sized restaurants is quite favorable in the long run. In addition, there were many small restaurants and fast food stores in this area, but with the change of consumption habits, people have higher requirements for dining environment, taste, service and hygiene. Therefore, good environment, good service, clean and affordable restaurants are becoming more and more popular. Competitor's main advantages:
1. Luxury decoration, grandeur.
2. Large business area, can receive wedding banquets and company banquets.
3. National chain enterprises, high visibility. The main disadvantages of competitors:
1. Expensive, not suitable for small gatherings of friends.
2. The number of waiters is not enough, the training is not in place, the service can not keep up.
3. Too many varieties of dishes, the chef can not be everything, resulting in some of the dishes and flavor is not good.
4. New dishes introduced by the cycle is too long to meet the customer to taste the new requirements. The main advantages of the enterprise relative to competitors:
1. Affordable prices, comfortable environment, suitable for small gatherings of friends.
2. Smaller stores are easier to grasp the quality of the dishes.
3. Timely service, meticulous and more affinity.
4. The dishes are updated quickly to meet the needs of the pursuit of new flavors. The main disadvantages of the enterprise relative to competitors:
1. Site is not large, can not receive large banquets. 2. Not enough visibility. consumers
□ retailers □ wholesalers
(4) Reasons for choosing this method of sale:
1. The goods are perishable and not easy to keep;
2. Proximity to the consumer population.