Tenpay has announced that it will adjust the incentive policy for basic services of WeChat payment partners in 2119 again. The new policy will be valid from 1.11.19 to 31.12.19.

Special reminder is that if the transaction settlement rate of the merchant is less than or equal to 1.2%, the reward ratio will be 1.15% for the transactions generated by the WeChat payment business version channel; No reward will be calculated for transactions generated by non-WeChat payment business channel.

the so-called wechat payment business version is originally called "wechat payment" compared with the personal payment code applied by the shopkeeper himself. Merchants can directly apply for access to the wechat payment system by uploading relevant documents, including business license, legal person ID card, organization code certificate (merchants with three certificates in one can directly upload business license) and settlement bank account.

Since then, the function of "WeChat Pay" has been continuously improved, and it has been renamed as WeChat Payment Business Edition.

compared with the personal payment code, the commercial version of wechat payment is aimed at offline stores, with stores as the core, providing rich management and marketing functions. The former takes individuals as the core and provides basic management and marketing functions. However, both products are aimed at lowering the threshold for small and medium-sized businesses to access WeChat payment.

the personal version of the receipt code is completely free, and the money received goes directly into the WeChat wallet. The commercial version of WeChat Collection will charge a handling fee when it is automatically settled. The rate is different in different industries, generally 1.6% or 1.38%.

the implementation of wechat payment business edition requires a large number of service providers. in order to trigger their enthusiasm, wechat payment partner incentive policy comes from this.

awards are divided into basic service awards and industry service awards (high-speed, refueling, hotels, retail, etc.). Basic service awards are obtained by default, and industry awards can be obtained by submitting industry service award registration, and they cannot be obtained at the same time.

In addition, WeChat Pay also provides additional activity rewards for different scenes from time to time, such as the oasis plan for dining scenes, the green shade plan for parking scenes, and so on.

with the saturation of merchant access in offline scenes, the reward gradually shrinks. For example, Oasis plans to reduce the 1.2% reward from the initial 1 rate plus the reward, and Alipay's "Blue Ocean Action" is the same.

for basic service awards, 1.2% is used as the benchmark value to calculate the award proportion, and the higher part is the award proportion (i.e., award proportion = transaction settlement rate -1.2%).

according to the mobile payment network, the version issued in March this year shows that if the transaction settlement rate of merchants is less than or equal to 1.2%, the reward will not be calculated.

This time, even if the transaction settlement rate of the merchants is less than or equal to 1.2%, the reward ratio of the transactions generated by the commercial version of WeChat payment channel will be 1.15% from October 1, 2119. I wonder if this is a "blood return" under the trend of various rewards shrinking.

"Compared with before, it has actually dropped. Without an oasis (plan), you can't live according to this basic reward. " A service provider Xiao A said, "Service providers with less than 111 million transactions can basically leave."

As can be seen from the reward policy, with the gradual saturation of the layout of popular industries, both WeChat and Alipay are slowly focusing on other industries, such as parking and universities. But in fact, the size of these industries cannot accommodate some small service providers.

more importantly, both wechat and AliPay are devoting more resources to paying by brushing their faces. Xiao A said: "The giants are forcing service providers to transform into operations to maintain businesses and brush their faces." However, he has been in business for many years and believes that it is not easy to enter the market. This kind of asset-heavy (equipment) business is also not friendly enough for service providers.

at the end of the day, the face-brushing payment without subsidy is definitely more sad than the QR code now.