How to use ps to make supermarket promotional posters (the kind with a lot of merchandise pictures and prices on the top) detailed steps thank you urgently you don't know PS, it's difficult. Said. You also do not understand. If you understand PS, it is very easy. Get the picture up, and make a price underneath. In the print out. If you output it. You'd have to go to a small ad agency. Do not have those equipment yourself. How to make a poster is particularly difficult to do ah? Good theme has, good promotional items have, the following depends on the poster planning skills, planning and production is the last step, but also a winning step. Imagine again standardized mouth, nose, eyebrows and ears inserted in a dirty face is not coordinated. Customers of a store's direct impression, that is produced in the field shopping. But because the customer and the store there is an asymmetrical understanding of the place, so that the resulting impression is more or less flawed. The promotional posters are indirect to the customer to create the impression of the most of a channel, the former can only produce an impression, while the poster is to create an impression, then manufacturing is nothing more than by planning. Further reasoning, to customers to create a variety of impressions, they are difficult to remember, to customers to create a distinctive image, they remember, but also identified, but also emotional specialization, which is not exactly what the business wants? However, please note the following points: Second, the main color of the layout do not easily change. If a large number of posters in front of you, you can identify which poster, often from the main color of the poster to give you the first sense of it, not you want to see, you will first set aside, the customer is not a sheet of the first from the top of the business name to identify which one, so that to capture more of the customer's eyes, don't go to change the main color of the poster at will. Of course, the stalls according to different themes and highlight the rendering is certainly, but we can increase the main color on the color palette levels, pay attention to the layers should be a harmonious transition, mainly in the brightness, do not concentrate too much on jumping. In the home page under the corporate LOGO, is often eye-catching labeling of the promotional theme of the place, you can block to separate the display of this theme and the secondary main color of the different. But the whole and all sides of all the border color material is still the main color of the enterprise, because the border is a bunch of newspapers in the first place to enter the customer's line of sight. Third, the layout format is relatively fixed. Layout format is second to the main color of one of the most important features, but also the customer's vision to distinguish between various types of poster elements. The so-called layout format refers to the layout of the single product pictures and information units isolated or integrated into the processing of the way. The treatment of single product pictures and text is the most complicated side, always have to block separation and stacked integration of the two ways to a good combination, in order to make the whole poster has the spirit. Unconnected single product block separation, especially with a large promotional single product, but also to show independently. Associated products may not be volume, but there are a lot of associated varieties or colors, why not focus on display, saving space, but also category features. As long as the price of varieties of specifications featured in a small text to indicate clearly, or labeled with numbers, customers will not look at the wrong, it is worth mentioning that it is better to have a small text, but also do not save the text. As long as the characteristics of the variety of publicity favorable, and must not be fuzzy to fool the customer, will only ask for trouble. In the layout of the design, certain lace and ornamental charts are indispensable, but not too complex, just often choose a few suitable with it. Fourth, the introduction of advertising should be related to the enterprise concept and product mainstream. For example, life-oriented supermarkets focus on low prices, not always the same words: sale, low price. Why not from the effect of the surface to encourage customers: store celebrations, painting a big cake, insert a few years old candles, surrounded by a circle of people happy to drink and drink, said: to participate in the party! It does not deviate from the theme of the enterprise idea. If it is to change the season, or the enterprise has a big event, simply pick clearly that everything should be developed around the needs of customers. Life-oriented supermarkets are close to the people's lives, so try to be easy to really considerate and detailed posture. If it is a home appliance supermarket, can not be petty, to have a big style, do not let people underestimate. If it is a home furnishing supermarket, can pay attention to rhyme and elegance, the customer is interested in its style and chic. Fifth, the unit text description and price tags to be fixed format. The text has been described in the font to be uniform, the color material can be changed according to the layout of the sub-tone, but the format should try to maintain uniformity, or in other reasons, the same version of the same format to be. Price markers are also. It is worth noting that the poster of a store as far as possible from the beginning and the end with the same price tag, the price of the product is the most important customer, but also must see. Price labels should be carefully designed, including the frame style, can be round can be square into a circle volume type can also be triangular or a sketch of an object type, general life supermarkets choose more oval type scroll type more friendly, home appliances type of selection of hardness of the book page type of square type of triangular type. Secondly, pay attention to the design of the arrow, and the frame type match. Some businessmen do posters tend to expand the size of the picture, and in order to save space, only do a small price tag and rest in the picture of the goods, there is no arrow, extremely inconspicuous, and impede the intuitive nature of the goods. In fact, as long as the picture is clear, due to the product's own brand and packaging design uniqueness, do not have to look closely can easily recognize which brand which variety, so pay more attention to the price of the marked method. There is no arrow is not strict, the price refers to must be clear, sometimes for the layout requirements, often in different directions in the commodity picture set the price tag, so it must be clear with the arrow instructions, arrows are more triangular, arc hook type, etc., is not easy to be too complex. The above pattern is fixed, you can carry out the border and font as well as the inner space to fill in the color of the different to make the price tag symbols vivid. All activities are people-oriented, so many DM posters scattered, customers will pick one out of a hundred. DM posters continue to guide the trend of consumption, customers will be alone, rely on and believe that this guide. How to make liquor promotion poster template? Poster production: theme + color + text image material + some special effects + layout, the theme is already there, according to the theme to write a good copy, find a good material, layout can be.
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