Zhang Ping, male, from Hechuan, Chongqing, is an associate professor and vice president of Refined Business School. He has been engaged in basic education, enterprise HRM, international marketing, etc. At present, he focuses on the teaching and research of college students' leadership courses, brand practice of enterprises and institutions, and has served as a consultant for many small and medium-sized enterprises. He has won the excellent prize in the first young teachers' lecture competition of Mobile Communication College, two outstanding teachers' prizes for long-term vision, presided over 1 municipal-level educational reform projects in Chongqing, participated in 3 projects, and published core journals and

q: hello, teacher Zhang. I'm glad you can take part in this new business course? I want to ask you a few questions about the column interview leading the new era. First of all, the first question is, what is the original intention and idea of changing the trinity to the quaternity in our school this time?

a: actually, the change from trinity to quaternity is based on the needs of school orientation and personnel training objectives. As we all know, the orientation of our school is the business school of information industry, which trains the leaders of the future social backbone, that is, the middle and senior managers of small and medium-sized enterprises in the information industry. Information Business School means that our school is a business school as a whole, which means that our school is a cluster with business education as the core and information industry as the characteristic specialty. There must be a motive behind the transformation of Trinity into Trinity. If we want to be a business school, it means that our business education must be very important, because only in this way can we realize the strategic transformation, which means that we are not training pure technical talents like cyit, nor are we training pure management talents like chongqing technology and business university. We are doing integration and crossing, and it is also a subdivision-information industry management personnel training. Only in this way can we be different and achieve overtaking in corners with differentiated development. So what do we do? First, all students in the school should take business courses to learn basic management and operation models and cultivate business thinking and ability; Secondly, there are many specialties in information industry in our school. Students should have basic technical knowledge and skills, such as communication engineering, big data, Internet of Things, etc. However, we should also realize that these specialties are not strictly to train technical talents. For example, if you study software engineering, you don't need to be a pure technician. Our talent training goal is to train management talents. This explanation is that your development direction in a large number of enterprises in the information industry is to be a middle school. You have a certain technical foundation, at the same time, you have a lot of business thinking, leadership and broad vision. However, these thinking and abilities should be developed through continuous training, and perfect education and general education are training platforms, which will train everyone's comprehensive quality.

q: the school is positioned as a business school in the information industry, our college is positioned as a supplier of new business courses in the information industry, and our students are positioned as a backbone leader in the information industry. So how do these three things combine and cooperate?

A: What is the relationship between the three? This thing, in fact, is a logical system, that is, you can think about it. The school is an information industry business school, which means that there are a large number of professional clusters of information industry with business education as the core. If all the students in our school want to study business, who will provide it? It's refinement business school. So we made a leadership course package, which is now called three plus one course. There may be many students in business school who don't know it, but many students in other secondary colleges may know it, because it has been opened now. Three plus one is the three core functional sectors of the enterprise, corresponding to three compulsory courses of human resource management, marketing and financial management, and then choose one of the four courses of management, investment and financing management, organizational behavior and current advertising. So, at present, in order to match the positioning of this information industry business school, we have upgraded the course of "three plus one" to "six plus two". Now this course is still in the pipeline. What does "six plus two" mean is that we have six compulsory courses and two elective courses. On the basis of the original "three plus one", it is to highlight the four-in-one of our school, with business education as the core, and the original four courses cannot highlight this importance. For all the students in our school, we have provided necessary business thinking training courses to become an excellent leader. For example, the core courses are: information economics, enterprise strategic management in the Internet age, business ethics and law, which are macro courses; Human resource management, financial management, brand management and marketing in the internet age, organizational behavior, online advertising, investment and financing management, these are functional courses. Besides these courses, we also have MBA management cases in the information industry. From the course, we can ensure that all our professional students can realize that our school is a school with business education as the core, and their position is to become the backbone leader of the information industry in the future society. Moreover, through the four-in-one melting of "business+perfection+general knowledge+specialty", they already have the basic quality and potential to become middle and high-level managers.

Q: At present, most students still don't understand our new orientation-new business. How can teachers let students know more about the new business?

a: the new business is a concept corresponding to the traditional business, and it is a business education model that meets the needs of economic and social development. Traditional business is to cultivate "commercial and technical talents". For example, you studied financial management, so from the day you studied financial management, you defined yourself as a finance technology employee. If you study human resource management, you are a professional and technical person who does human resources. However, with the progress of the times, only paying attention to financial knowledge or human resource management knowledge itself can't solve the problem. First, you have to understand the development of the industry before you can do a good job in financial and human resources, because every industry is developing very fast, and it has its own characteristics. Do you need to know the development status of the industry? What is the current competitive situation in the international and domestic markets? Therefore, the first characteristic of the new business is that it has an industry background, which is very different from all walks of life, especially the impact of the information industry. Internet companies and new media companies have challenged the professional education of traditional business. The second is crossover. As a financial person or HR, do you need to know about production? Do you need to know about marketing? The biggest problem for people trained in traditional business is that everyone does their own thing. Many enterprises are facing this problem, and the gap between these departments is very large. This means that our majors must be integrated, such as understanding company strategy, understanding production and understanding market. The third is called innovation, which is to do innovative education. Innovation means coping with constant changes. For example, some industries have disappeared now, and majors have changed. For example, there was such a major five years ago, which was very hot, but this year he may suddenly "die". For example, some time ago, it was revealed on the Internet that Zhejiang University's communication engineering major stopped recruiting. Zhejiang University is very famous in the country. Theoretically, his communication engineering major should not be bad, but his major stopped recruiting. Zhejiang University is a first-class university in China. He may find that there are many similar majors in China, and he may be in an unfavorable competitive position in the competition. This major will be saturated in the future, so he may not do it. Then it is possible that it will set up an artificial intelligence college, big data and cloud computing, etc., and you will find that in fact, the profession is constantly updated and iterative. And traditional business can't solve this problem, so many people only learn a little technical knowledge, and if they don't update, they will be eliminated in the future. And the new business of information industry, the general direction, you know, it will maintain continuous innovation, its iteration is also fast, and it is also closely integrated with innovation and entrepreneurship. As for how teachers let students know about new business subjects? As a matter of fact, the teachers in our business school are trying out new business courses in the information industry throughout the semester. After the four-in-one talent training mode came out this year, we have been constantly strengthening teachers and getting to know more about the background knowledge of the information industry since the beginning of this semester. We also invited professors from professional communication engineering colleges to give us lectures, and we also asked teachers to increase the cases of enterprise management in the information industry and increase the transmission of background knowledge in industries and interdisciplinary subjects. In addition, it is to strengthen actual combat. Teachers should "walk" more and participate more, as you may have realized. We have teachers involved in a lot of successful activities this semester, which involve business education activities. Many of the instructors behind them are our business teachers, because the teachers have professional knowledge, but the students' professional knowledge is not enough. Everyone has the enthusiasm for activities, and through activities again and again, students are constantly feeling new. Maybe the teachers we contact will integrate projects into the classroom in the future, and they will combine some of your projects to help you in the course or in daily teaching. Students can learn both theory and operation. Many teachers are also conveying the "Four in One" to students, including some ideas of new business courses in the information industry. There must be a process in the follow-up, not to say that it will be effective immediately, but it must be a process of gradual adaptation.

Q: What do you think of our lecture forums and leadership workshops for college students, so that students can learn more?

A: Let's put it this way, these projects are not only for students in business schools, but also for the whole school, because we are now positioning ourselves as a new business subject in information industry. So under such a position, in addition to traditional teaching, our business school actually needs to have unique projects so that students can open their eyes and feel the characteristics and charm of business education. For example, we have opened a special lecture hall on business ethics. At present, we mainly invite people from well-known domestic enterprises in Sichuan and Chongqing, such as middle and high-level managers, such as department managers and directors, and some entrepreneurs. The famous teacher class is now the first-class management consulting company in China, such as Huaxia Cornerstone and Peking University Horizon. We ask their executives to provide us with business-related professional knowledge and industry or enterprise management experience. Besides, we have matched some other projects, for example, we have a special library. This is the only specialized business library in the school at present. Then, on the basis of the business library, we are also doing business reading meetings every month. We have a group of teachers who like reading very much, and then there are many classmates who also like reading very much. We will do that kind of special reading meeting, for example, we will do a discussion on the business war TV series "Heaven" this month. Last month, our sharing theme was "Hello Interviewer", sharing workplace etiquette, interview skills and other issues. Then what we did last month was "How to read a book", including some sharing of reading methods or skills. Teachers and classmates have an interaction. Let's communicate together. At present, the workshop on leadership is incorporated into the Qingma Project, and some training is provided for hundreds of student cadres in business schools. In fact, one of the main purposes of this workshop in the future is to provide a large number of student cadres with some leadership or management skills or professional knowledge through discussion, so that everyone can learn to deal with some problems encountered in the team. For example, some technical problems in the team, or conceptual problems. When you form a team, such as a certain department, how should you improve your leadership quality when you are a minister or a leader? Therefore, we actually want to do it first through business schools now, and we can promote it to schools if there is an opportunity in the future. Everyone needs these things. Therefore, through this set of matching projects, everyone can expand their professional knowledge and improve their management skills or business thinking in such a system.

Q: So in the face of new changes, what attitude should students take to welcome the arrival of new business subjects and how to learn new business knowledge better? Can you provide some methods to the students?

a: I think that is to say, the prerequisite for a person to learn new things is to open our minds first. When I was working for teachers this semester, I also mentioned a work culture. I mentioned three "open", the first is openness, the second is development, and the third is happiness. The first thing to do is to open your eyes. You have to open your eyes, which means you have to learn to accept new things. It is very likely that this will happen when school starts. For example, our new teacher said something wrong and did something wrong, and our old teacher should learn to accept him. I think people must have an open mind when they do their work. Everyone is young, and you must make mistakes when you are young. That's your experience, so young teachers should also accept the advice and help of old teachers. If you want to broaden your horizons, it means that you have to touch a lot of new things, see the world outside your major, and touch various fields, such as politics, economy, history, literature and so on. The second is called capacity development. If you want to improve your ability and make yourself better, the premise is that you have to constantly temper yourself. If you don't constantly temper yourself, how can you develop? Every year in the senior class, I will talk about several key words when giving lectures: read more books, walk more and make more friends. If you read more books, you will meet many experts. If you do more things, you will meet that kind of awesome team. If you read business-related magazines and books in the last two years, you will be able to talk with the trends in the last two years. After reading the classics of business management, you can talk to the master; Then if you read some "casual books" again, you can talk to your heart and feel that your daily life is still interesting, so the first thing to say is to read more books. The second thing I said was to call for more walking. What do you mean by walking more, that is, you have to do it. Have you ever experienced the four sections of the perfect education system in our school? Why do you want to do more? Our teachers are also faced with this problem. Many of them are from campus to campus. After graduating from college graduate students, they immediately came to the Mobile College to teach, so they have no experience. When they are in class, they are very rigid. Those who talk about theory have no actual combat experience and no actual experience. So now I'm just pushing that our teachers should go out to work. For example, if an entrepreneur comes in to give a lecture, I'll ask the teachers to listen. There are often entrepreneurs outside to engage in exchanges, and we also have a large number of students who have graduated, so we can exchange experiences more. Otherwise, first of all, teachers can't take the lead or students just stay in school to study. In fact, this is contrary to the purpose of business education, and business is a practical thing. It will always be a practical thing. We can't stay in school every day, keep our ears closed to things outside the window and concentrate on reading sage books. The third is to make more friends. This is to make more friends and make more friends in the business world. Confucius said, those who benefit have three friends, friends are straight, friends forgive, and friends hear more. The friends you make should be honest, right? You should have a broad vision. Your vision, your ability and your heart will be improved with your friends. There is a popular saying on the Internet that if you want to see a person, you should go and see his best friends around him. As I said, the ability development I just mentioned is to do a lot of such things, and your ability will be improved. Read more books, communicate more with your friends, and your ability will be improved. Why are you happy in the end? That is, for example, your vision is broadened and your ability is improved.