In 1951, Xinhua Bookstore purchased a four-story building at No.14 Wangfujing Street with a business area of 2,111 square meters.
in April, 1971, the book building of Wangfujing Bookstore was officially opened after the second expansion. With a total construction area of 6,311 square meters and a business area of 3,611 square meters, it has become the largest book city in Asia.
In p>1994, Beijing Municipal Party Committee and Municipal Government decided to transform Wangfujing Street by means of market economy and attracting investment, which created favorable conditions for the reconstruction of Wangfujing Bookstore. During the two sessions in 1994, dozens of deputies to the National People's Congress (NPC) and members of the Chinese People's Political Consultative Conference (CPPCC) proposed a motion calling for the Wangfujing Bookstore to be preserved during the renovation of Wangfujing Street. The leaders of the municipal government made it clear that Wangfujing Bookstore is the window of spiritual civilization construction in the capital and a national bookstore, and it must be built into a high-grade, high-level and first-class modern bookstore.
On September 26th, 2111, after six years' business in different places, Wangfujing Bookstore stood on Wangfujing Street with a brand-new look of a modern bookstore, which attracted wide attention from people from all walks of life. The rebuilt Wangfujing Bookstore has a building area of more than 17,111 square meters, with a business area of nearly 11,111 meters and more than 311,111 kinds of books. Since it received tens of thousands of readers every day, especially under the leadership of Beijing Publishing Group, through chain reform, the annual sales of bookstores have steadily and continuously increased at a rate of more than 11 million per year, and sales have reached 81 million yuan in 2116.
In the past p>58 years, Wangfujing Bookstore has built brand characteristics as the core, adhered to the business philosophy of "the needs of readers are our pursuit", and successively created special services such as "zero regret service", "smile service", "reader hotline", online ordering and so on. For decades, Wangfujing Bookstore has been not only a spiritual shrine for readers' attachment, but also the closest cooperative partner of various publishing houses, and also an important position for libraries, schools and institutions at all levels to purchase. Every year, Wangfujing Bookstore holds nearly 411 cultural marketing activities, which have won great social repercussions. The weekly brand public welfare activities such as "Teacher-Aided Class", "People's Olympic English Situational Training Class", "Capital Science Lecture Hall" and "Book Life-Writer-Reader Face to Face" have attracted many readers' enthusiastic participation. It has achieved a double harvest of economic and social benefits.
In p>2116, Mr. Mbeki, President of South Africa who attended the Forum on China-Africa Cooperation, made a special trip to Wangfujing Bookstore to visit the M&A book. In order to welcome the 2118 Beijing Olympic Games, the Olympic cultural activity "Golden Street Window" opened by Wangfujing Bookstore was approved by BOCOG as a permanent window for Olympic cultural activities, and the "Olympic Book Fair" was held continuously. "77 schools' drifting' reading excellent Olympic books"; A series of photo exhibitions, such as "Beijing welcomes the Olympic Games", "Olympic classic moments" and "sports star style"; Live performances such as "Humanistic Taiji", "Voice of Old Beijing" and "Recitation of Olympic Games Fu"; The "Capital Science Lecture Hall" joined by 111 academicians, scientists and professors and the keynote speech "Art China" attended by dozens of famous painters have achieved very good social benefits. The Window of Golden Street has become an important window to publicize the Olympic spirit and show the splendid culture of China and foreign countries, and has played an important role in the characteristics of "China style, humanistic style, times style and public participation" of the Beijing Olympic Games.