If the dining area spends more than 300 yuan, it will send room coupons to 30 yuan; if it spends more than 500 yuan, it will send room coupons to 50 yuan; if it spends more than 1000 yuan, it will send room coupons to 1000 yuan. 1 The standard room is more than 3,000 yuan/night (excluding alcohol and tobacco, guests will no longer enjoy the food discount when participating in this preferential activity).

Second, organize travel packages.

This is mainly because in the off-season, the hotel considers cooperation with travel agencies, and the hotel offers package prices for room tours at preferential prices. Where the travel agency has booked more than 10 (including 10) at one time, the hotel will provide 2 ordinary standard rooms/night free of charge, and two tour guides will accompany the meal according to the standard of 50 yuan/person. If there are more than 20 one-time rooms, the hotel will give away 5 ordinary standard rooms/night, and 2 accompanying meals according to the standard of 50 yuan/person.

Third, the room recharge card

If the guest recharges 1000 yuan or more, he will give it to 300 yuan on the spot, and if he recharges 1000 yuan or more, he will give it to 600 yuan, and if he recharges1000 yuan or more, he will give it to 3000 yuan. (This card is for room consumption only).

4. Room gift certificate (package).

This activity is mainly considered to be promoted at the end of the year and during the Spring Festival. The hotel launched a room gift certificate. When using coupons to stay in hotel rooms, guests can enjoy:

1, stay in the hotel standard room for free 1/ night.

2. Enjoy a free breakfast buffet for two.

3. Free extra beds.

Room service is free.

5. Stay in the guest room and enjoy the lucky draw.

Stay in the hotel room within the specified date, and you can enjoy the lucky draw and win rich prizes.

1, the hotel draws one lucky guest every day and enjoys a half-price discount on the room rate.

2. The hotel draws out a lucky housekeeper every month and can enjoy a free room rate discount.

3. Every quarter, the hotel will take out a lucky guest and give away a set of high-quality digital audio (in fact, it is worth about 600 yuan, which ordinary guests don't know).

Sixth, the room coupon group purchase business, promotion.

The hotel launched a group purchase business of room coupons. If you buy 10 room coupon at one time, you can get 2 coupons, 20 coupons and 4 coupons, and so on, and you can enjoy a 4.5% discount when you stay.

Seven, launch the theme room.

Around a theme, the hotel sets a specific room view to promote sales at a special price.

1 For example, can we imitate a scene in a movie, a guest room?

2. Launch Mid-Autumn Festival Moon Watching Room, Romantic Valentine's Day Suite, Christmas Surprise Room, Halloween Theme Room, etc.

Room yield = room price realization rate x room occupancy rate

As can be seen from the above formula, the room yield actually depends on two factors: house price and room occupancy rate.

Therefore, in order to improve the room yield, either increase the house price or increase the occupancy rate. In Taizhou market, the vicious competition of individual hotels misled consumers. In their eyes, discount is the last word. This kind of price without discount is abnormal in their eyes, not to mention consumption or occupancy. Therefore, there is basically no room for the price of Taizhou hotels to rise. And the price war between hotels will become more and more fierce.

First, the housing price strategy:

There is no room for hotel prices to rise, but we can think from another angle, that is, our competitors are cutting prices, but we are not cutting prices. Compared with our competitors, our rate of return is rising at the same occupancy rate. At present, hotels have cut prices one after another, but many big hotels have not cut prices for a long time. I think it is based on this consideration.

However, adopting this price strategy requires an important premise, that is, finding your target market, cultivating and owning a group of loyal customers. These customers spend or stay in the hotel for a long time, and they have a sense of dependence on the hotel. The reason for this "dependence" is that they are used to the service facilities and service personnel here. In view of this, I think hotels should start with improving the service quality and efficiency of floor butlers and establish such awareness from now on.

Second, the occupancy rate strategy:

Whether the house price is rising or falling, increasing the occupancy rate is the best way to improve the room yield. In the current market situation in Taizhou, since there is no room for rising house prices, the most effective way to increase room income is to increase the room occupancy rate.

How to improve the room occupancy rate?

1, improve the quality of room service. For example, at present, we are also providing "welcome tea service", but do the appliances we use match the stars? Standardize service procedures and use service terms. Let our little housekeeper really become a "caring" little housekeeper for the guests.

2. Improve the service efficiency of housekeeping. Don't wait for a cup of tea for 28 minutes.

3. Improve the grade of room decoration products. For example, magazines should not only be "migrant workers" or "companions", but also introduce fashion magazines appropriately.

4. Improve the individual occupancy rate and develop the surrounding tourism team market.

5. Appropriate use of price strategy, with the theme of marketing activities, enhance visibility.

6, the use of catering and guest room linkage management strategy.

7. Improve the VOD system, such as adding some adult movies and increasing the on-demand rate of guests.

8. Increase the variety of our room supplies. For example, instant noodles, can you add wet noodles such as Wahaha and Paofan? In order to improve the possibility of customers using them.

9. Improve the variety and taste of food delivery dishes and increase food delivery income.

10, increase the promotion of luxury floors and executive floors. The same rooms, luxury rooms and executive rooms, are much higher than those on ordinary floors.