what should I pay attention to in menu printing design? Recipes are undoubtedly the most important printing publicity materials in restaurants and the basic means of catering promotion. A well-made menu can not only improve the dining atmosphere, but also reflect the style of the restaurant. Making exquisite recipes can make customers feel comfortable and willing to order more dishes; Moreover, the menu content can be used to guide customers to try high-profit dishes, so as to increase the income of restaurants. Therefore, many stores have made great efforts in making recipes.

what should I pay attention to in menu printing design? The materials of common recipes include leather cover (the cover can also be gilded with silver, stainless steel LOGO, embossed printing, etc.), and the menu paper can be photographic paper, coated paper, special paper, etc. Some customers want to be unique and also use bamboo slips, cloth and other materials.

There are many arrangement principles and methods in the design of universal recipes, such as sorting by cooking techniques, sorting by raw material categories, and sorting by price grade. However, no matter how it is arranged, the following issues are worthy of our attention:

First, the status of signature dishes must be highlighted in the design of menu making. Restaurants should put their most distinctive and skillful dishes on the front page of the menu, and make key recommendations with large-size color photos and concise words to guide customers to place orders.

2. Generally, 81-111 dishes (including snacks and cold dishes, the dishes in small restaurants can be reduced appropriately) can be selected in the design of menu making. Too many dishes are not conducive to the guests' ordering, which is not conducive to the chef's processing and making. If it is a fast-food restaurant, the dishes on the menu will be greatly reduced. Because fast food is selling time, if the variety is complicated, it will definitely not be fast.

Third, the names of dishes on the menu should be artistic and easy to understand. Although the names of dishes such as "early birth", "peace for all ages" and so on are artistic, it is difficult for customers to understand the materials, preparation methods and taste of their dishes. Therefore, it can be made clear by adding notes. For example, "pushing the yarn to look at the moon" can be followed by "Zhu Sun burning pigeon eggs" as a note. (Of course, stores that use creative dish names as marketing methods are not included.)

Fourth, the labeling of examples, large portions and small portions should be considered when designing recipes. Many restaurant menus do not pay much attention to meeting the ordering needs of different numbers of diners through weight standards, which hinders their operation. For example, if 2-3 people eat in a restaurant, if all the dishes on the restaurant menu are examples for 11 people, I really don't know how to order. If a small portion is arranged, guests can order more dishes.

five, dish photography is the most important point in menu design, with artistic sense such as photo shooting and creative design to enhance customers' spiritual enjoyment. For example, how to show the freshness, deliciousness, sanitation and beauty of food makes people drool. How to express the texture of food, soft, crisp, delicate, plump, oily and so on.

VI. Generally, the ideal size of food design is 23-31cm, and the amount of characters in the total page does not exceed 51%, and the less the better, which has adapted to the modern fast-paced life.