Reasons for opening a dessert shop
Everyone always likes sweet things, and people's demand for entertainment in their leisure time is getting higher and higher. Dessert can be said to be a snack food that many young people will choose now. Let's take a look at the reasons for opening a dessert shop. Reasons for opening a dessert shop 1
1. Reasons for choosing a dessert shop to start a business
1. Sweet shops are still in their infancy in many second-and third-tier cities, and in many places they are still the same as they were ten years ago.
2. Dessert can bring people taste enjoyment and pleasant mood.
2. Which dessert brand is better to join
1. Caravet Colorful Fruit Drink
Caravet Colorful Fruit Drink has many advantages to join, and all franchisees can get one-stop support from the headquarters. Caravet Colorful Fruit Drinks has an exclusive mode of operation. The headquarters of this brand will also have its own marketing plan, and for all franchisees, the headquarters of this brand will also give a lot of support. At the beginning of the operators' joining, the headquarters will have an economic support, and the headquarters of this brand will also make great efforts in the marketing of the franchise stores, and will try its best to solve the problems in the operation of Caravet Colorful Fruit Drinks dessert shops.
Some people say that running a small business is just like running a big business. If you want to run a women's business, you will definitely make a big difference, so opening a dessert shop has a bright future. Some people mistakenly think that women like sweets more than men, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many men also like sweets. In order to keep slim (or lose weight), many young women often regard sweets as a scourge, so friends who open dessert shops can't bet on young women, but want to do mass business.
2. Mei Zi Dessert
Mei Zi Dessert is almost a well-known brand. Mei Zi Dessert is very delicious, and it is very delicious after eating. The headquarters of Meizi Dessert has been advertising in major media, and now the brand has established a very high brand image in the catering industry in China, and many customers have high recognition of it.
3. Mangbudian Dessert
The franchise stores of Mangbudian Dessert are popular in every city in China, which is the starting point of your successful business and a famous brand in the industry.
Joining these dessert shops will get full support from the headquarters, and the headquarters staff of these dessert brands will also provide the most intimate service for investors, which will help each chain store to open smoothly. At present, the investment promotion of these brands is in full swing, and after joining, they can get help from the headquarters. Reasons for opening a dessert shop 2
Where is the dessert shop suitable for opening
First, the location of the dessert shop
It is necessary to observe how many shopping malls, office buildings, institutions, tourism, schools, household goods stores and residential areas are within a distance of 1111 meters, whether the surrounding facilities are beneficial to the shop, the nature of the units gathered nearby, the nature of work, and whether there are similar shops. If there are, it is necessary to investigate. At present, many large and medium-sized cities are relatively concentrated in various areas, such as commercial areas, tourist areas, university areas, etc. We should pay attention to analyzing this situation when opening stores in different areas.
second, traffic conditions
the convenience of traffic is an important factor to consider in the location of dessert franchise stores. How many buses pass by near the selected store site, how many bus stops there are, and the corner of the intersection, because of the extensive roads and high visibility, should be a good location for setting up a store. In some areas, there is a long central divider or railing in the middle of the road, which restricts pedestrians and vehicles from crossing, like a wall, which will naturally affect the effect of opening a store.
III. Population distribution at the location of the store
Generally speaking, the more people near the location of the dessert franchise store, the denser the better. Target customer level, that is, the consumption ability and habits of people in this region, the income level of target customers, etc. Opening jewelry stores and core fashion stores in areas where the rich gather is a feature of targeting customers.
All kinds of commercial villas or graded communities built around the city are places where the rich gather. What factors should be considered in the location selection of dessert franchise stores? The deeper you understand the target customer level, the more you can address their needs and preferences when positioning the store.
IV. Other factors
This includes municipal administration, greening and long-term planning of the city. In particular, the long-term planning of the city will have a great impact on the operation of dessert franchisees. There are many factors that affect the location of dessert franchise stores, and the factors are also very different. Why are some shops in remote alleys prosperous year after year, while some shops in prosperous areas are difficult to operate?
this is a philosophical saying: analyze the specific situation. A good ring of position is relative, not absolute. The quality of dessert franchise business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a dessert franchise store is by no means a matter of following your feelings. Only by combining rationality and sensibility can you order a dessert franchise store successfully. Reasons for opening a dessert shop 3
Where is a dessert shop suitable for opening
It is best to choose a place where people gather. Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easier for customers to remember the location of the store, and it is easier for customers who have been to publicize and introduce it to others, which will guide others to patronize. In addition, the development of business district, the expansion of residential area and the construction of municipal planning will bring more customers to the store and make it have more development potential in operation.
it is best to choose an area with convenient transportation. Ideally, shops or commercial streets should have transportation facilities to accept all kinds of visitors, that is, there are rail transit, bus stops and parking lots around the shops. Set up a shop near the main station, or on the street within 21 minutes' walk of customers. Observe the pedestrian flow on both sides of the road, and choose the side with more pedestrians is more conducive to business.
Choose the side with fewer crosswalks or obstacles. Many times, when pedestrians notice your shop, they give up because they need to cross the road, or pedestrians concentrate on avoiding cars or other pedestrians in order to cross the road and ignore the shops on the side.
choose the address according to the business content. Different types of goods sold in stores have different requirements for store locations. Some shops are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all shops are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, which are suitable to be opened in remote and quiet places. Recently, community shops that have attracted much attention are more suitable to open such shops.
learn to be rich. That is, open the store near a famous chain store or brand store, and even open it next to it if conditions permit. For example, if you want to deal in desserts, you should set up stores around McDonald's and KFC. Because these famous foreign fast foods have done a lot of detailed market research before choosing the store site, opening a store next to them can not only save time and energy in inspecting the venue, but also "pick up" some customers with their brand effect.