why do you choose to do catering? It's a big industry, with a scale of over 2 trillion. 2. The format can be large or small, and it can be operated continuously, which can create a century-old shop or innovate infinitely. 3. At present, the industry level is still in the period of development and transformation, and the format, business model, service level and product innovation need to be improved; Social progress, the evolution of civilization and the increase of people's income contain great opportunities. 4. Being a labor-intensive industry, customers consume on the spot, and people have relationships all the time, which makes interpersonal relationship management an innovation and conforms to our career ideal. Create beauty and pass it on. 5. Industrialized development, chain operation and unlimited entrepreneurship. 6. Cultivate entrepreneurs and shape leaders. Establishing a healthy and energetic culture with distinctive features has become a social phenomenon, which adds well-being to social progress. 1. How to make a profit (what is the core point of the business model) 1. Create products and service systems that make customers have a good dining experience, make customers depend on us, form stable and batch consumption, and realize profit by creating value. 2. Focus on cultivating employees to grow up quickly and healthily, become inheritors and innovators of corporate culture, become leaders with enterprising spirit and entrepreneurial passion, and be able to take charge of daily operations independently, so that talents can become shareholders and business partners. The development of career is directly proportional to the maturity of talents. 3. Chain development, forming industrial scale. Second, core values and core competence 1. Maximize employee growth. Respect their humanity, care for their life and work, help them grow, beat their abilities and forge their personality. 2. Maximize customer satisfaction. We regard the smallest thing of customers as our biggest event, and sincerely meet the needs of customers as our greatest pleasure, creating emotion and conveying beauty. Take creating customer touch as a belief. The number of customers touched is directly proportional to the turnover. Seize every opportunity to give the guests an unexpected surprise and a great enjoyment, and leave a little memorable story for each guest, so that the guests can firmly remember us and become everyone's pursuit. 3. Change destiny and create the future with loving heart, intelligent brain and hardworking hands. 4. Strong learning ability and innovative ability. Third, the atmosphere we pursue and create 1. Fairness, justice and transparency. 2. Kindness and care, happiness and humor. 3. Respect honesty, help each other and be grateful. 4. Energetic passion, innovation and progress. Fourth, take the mechanism construction as the foundation of the system. 1. Follow the methodology of "idea-mechanism-method" and constantly improve the mechanism construction in practice. 2. Focus on creating mechanisms such as employee growth, customer creation, multiple incentives, problem management, learning and innovation, rapid feedback, supervision and evaluation, and teamwork' five, four strengths, nine habits: set yourself a small goal every day; Do 1% more every day; Improve by 1% every day; Neat habits; The habit of communication; The habit of not being angry; The habit of telling stories; The habit of racing against time; The habit of praise and praise. 2. Four strengths: strong eyesight; Mental strength; Mental strength; Physical strength. 6. Relationships and differences between several issues 1. Survival and development We are the idea first, act according to the idea, and guide practice with values. This is the reason for our survival, the gene for our development, and the foundation of our life. In order to perfectly embody the ideas and values we pursue in practice, we should do things well even if we borrow money. For employees and customers, we must pay first. Only in this way can employees and customers pay like us and create and retain employees and customers. Only employees and customers have the opportunity to create value, and they can continue to make profits and create brands. 2. As for employees, employees are our business partners. First of all, we regard them as living people who need to be respected and cared for. We create wealth together, share wealth together, inspire the energy of truth, goodness and beauty in them, and strive to cultivate them into useful talents, entrepreneurs and masters of their own destiny. 3. Products and service products are fundamental, safe, hygienic, nutritious and delicious. Service is the guarantee to make the dining process beautiful, and it is also the way for employees to cultivate themselves. Good service can enhance the happiness index of customers' dining, is the magnetic line of force that makes customers depend on us except products, and is also the core ability of our business mode. Committed to excellent service and taking the pursuit of service improvement as our mission and belief, this stems from our great love for people. This is a win-win situation, which can not only benefit customers, but also make us full of joy and joy and pride. In today's catering industry, truly high-level services are very scarce, so this is an opportunity. Once a virtuous circle is formed, its brand effect is unstoppable, and it is difficult to win customers and make money. 4. Management and leadership management is to do things right, and leaders first choose what is right. Management pursues execution and completes tasks through others. Leadership is an motivator, leading everyone to realize their ideals and visions. Management pays more attention to the details of the work site, while leaders pay more attention to the consistency between behavior and values. Managers should make others' behaviors conform to the requirements and achieve "you should do the right thing"; A leader should follow his followers' approval from the heart, and then say "I want to do it!" The most important core competence of our business model is to achieve continuous expansion by cultivating entrepreneurial talents with independent management ability. Our cultivation of talents is first of all the shaping of a complete personality, which must be permeated with our distinctive corporate culture symbols and become the embodiment, disseminator, defender and replicator of corporate culture. Therefore, in them, the first thing to forge is leadership, and the second is the skill and ability of work. As a leader, first of all, people who follow you are not bossing around, bossing around, but taking the lead in setting an example with enthusiasm, knowing how to do it, and doing it repeatedly, so that others can see it and then learn. There must be a relatively long-term patient and meticulous process in which a master takes his disciples and teaches them by example. The fundamental reason why deep-sea dance has not been successful for more than two years is the lack of such persistence; The health care products have achieved remarkable results for more than a year, that is, they have firmly grasped this unique method from the beginning. Leaders are not above themselves, but mobilize the masses among the masses. 5. The process specification in service and the on-site service of Lingbian catering industry are very emotional, and they are always faced with unchanging customers. Even the same customer will have different changes at different times and scenes. Good service is personalized service. To provide services for specific customers at this moment, it requires employees to be sensitive to the clues of customer changes. Customers' needs are generally not known in advance, but felt on the spot. Process specifications should be designed in terms of how to find customer needs, how to solve and meet customer needs, and more methods should be used, such as authorization, response speed to problems, and how to reward good services. Standardization is to make work more efficient and effective, and service is a creative and fun work, not a mechanized movement. In catering work, backyard work pursues high standardization, and the more standardized the process, the better; The front office work pursues innovation, flexibility and vividness. However, both norms and spiritual changes stem from our sincerity and goodwill release to customers, and from our sincere care, respect and care for customers. Based on this, sincere, all services are goodwill expressions, sincere, only thinking about the money in the customer's pocket, bent on getting the customer, all services are skills, even showing off. In this regard, especially in the gift, if the heart is not right and sincere, this gift is a bribe, and it is afraid that customers will eat for nothing. If you are sincere, customers can feel it. 6. The characteristics of the bitter and happy catering industry determine that its work is tedious and delicate, time-consuming and hard-working, and it is not allowed to be lazy or fake. Many people left and gave up the industry because they could not bear the hardships. Some people say that if the catering industry can do well, other industries can do well. It makes sense to think about it carefully. When it comes to suffering, all walks of life have their own sufferings that are difficult to tell others, but the degree is different. But if you can find love and fun in it, it will no longer be bitter, but will become enjoyment. The catering industry is an industry that can be played and done. Every day, it is new. Every day, ever-changing customers greet and send it, experiencing and witnessing life in various ways, colliding with people, being happy and unhappy, and reading all the world. Everyone is also a world, and the service industry is to study and read people's minds, and those who understand people's minds win the world. How big the heart is, how big the stage is, and whether the play is interesting or not depends on how we direct it and how we play it. Seven, our necessary and focused cultivation ability 1. Sincere ability; 2. The ability to quickly adjust emotions to make yourself happy; 3. The ability to be considerate and do good; 4. The ability to tell stories; 5. The ability to help others; 6. The ability to learn to be good; 7. Humorous ability; 8. Passion, energy and hospitality.