Site selection is the key to the success or failure of fast food restaurants and the top priority of the development of fast food enterprises. The most important thing is to be objective, know yourself, and analyze, evaluate and make decisions without any subjective utilitarian color, so as to grasp the advantages and disadvantages of a store location, correctly evaluate the feasibility of opening a store, and choose the most suitable store location to open a store.
Small restaurants are the right choice for many customers who often need to eat lunch outside. On the one hand, it is relatively cheap, on the other hand, it is more intimate than large and medium-sized restaurants. Familiar places, familiar bosses and even familiar salespeople can attract regular customers. There are two other factors: first, cordial and high-quality service; The second is the ever-changing dishes.
In the era of eyeball economy, the key point for a good restaurant to attract popularity is to have good creativity and selling points. It is said that Kissinger visited Saudi Arabia one year and went to a restaurant for dinner. Later, the restaurant advertised that it had received US Secretary of State Kissinger, which made him famous. Later, Kissinger came to Saudi Arabia and wanted to go to another restaurant for dinner. Because it was Ramadan, the restaurant refused Kissinger's request. The restaurant also advertised and refused Kissinger's dinner request. People think this restaurant is really awesome, even Americans dare to offend it, and it is famous for it.