Student entrepreneurship case study one:
Wang Yingying: 95 girls after entrepreneurship in love with fireflies
Woods, starry sky, fireflies? The memory of the urban population of the distant countryside life is always so romantic and beautiful. The flickering fireflies are even more rare in the city and have become a childhood memory for many people.
In Shiyan, Hubei Medical College, a group of 90 students, sensitive to capture this emotional carrier, the use of professional expertise, the firefly incubation of this scientific research project used in the commercial field.
95 after the girl fell in love with fireflies
Egg freezing technology patented
95 after the girl Wang Yingying is Shiyan people, round face, long hair, smooth speech, the first face to the reporter's impression of a very calm.
In her QQ space, more than 70% of the content in the record firefly cultivation process. Through the microscope to shoot the fireflies, from eggs to larvae, and then to adults, different stages of pink, purple, orange, etc., beautiful like an abstract painting. Now still in her sophomore year, she is a student majoring in biological science at Hubei Medical College. Under the guidance of instructor Chen Gorgeous, gradually exposed to the firefly cultivation technology. At first, she was afraid of these little bugs, but soon fell in love with these little guys.
Through in-depth study and understanding, Wang Yingying knows a lot of things that did not know before, for example, fireflies mainly eat snails, snails, shellfish, etc., is located in the bottom of the ecological pyramid, the city does not have fireflies because of the air, photovoltaic, sound and other pollution, so they do not have room to live.
Firefly larvae are divided into aquatic and terrestrial, from the egg to adult the entire life cycle for a year, and the life of adult fireflies is only a short five or six days. Adult males in this short life seize the time to use the luminous signal to recruit female insects, the female insects also in the form of luminous response, so we can see the flickering light and shadow of the beauty of nature.
As we all know, fireflies can only be seen in the summer. However, at the end of last year, Wang Yingying in the College of Medicine famous, the reason is that their laboratory developed a firefly egg freezing technology, to realize the fireflies can be seen all year round. At present, this technology has applied for a national invention patent.
Science and technology as the main business
Flash of light to bring wealth
? In addition to egg freezing technology, we can also artificial cultivation, breeding fireflies indoors. In addition, you can ecological re-breeding, that is, the introduction of suitable varieties of fireflies in areas where they are scarce or disappeared, re-breeding into ecological landscapes.? Wang Yingying told reporters.
A chance thought, let her have a new idea: Taobao a wild-caught fireflies can be sold for four or five dollars, while the Japanese aquatic larvae can create 10 billion yuan a year output value. If this advanced results can be transformed to the market, will not it be able to do both popularization of science and economic benefits?
She told her classmates about her idea, and the result was unanimously recognized. Earlier this year, Wang Yingying initiated the establishment of the elf ecotourism development company, 15 students and teachers have become shareholders of the company. Summer vacation, the company held a firefly release theme activities in Wudang Mountain, just two nights, attracted three to four thousand people to visit the experience. A ticket is sold for 10 yuan, compared to tens of thousands of yuan of income, in fact, we are more satisfied with the excitement of the first venture.? Wang Yingying said.
At present, the company has designed firefly lanterns, firefly trees and similar ornamental fish firefly ecological tanks and other crafts, while with the ecological landscape, and museums, science museums and scenic areas to reach cooperation. Their entrepreneurial plan was also approved by the Ministry of Education as a national entrepreneurship training program for college students. There are many interesting ideas for the future, such as grafting the project into weddings, cafes, etc.? Although the company's operation is still immature, Wang Yingying is very calm,? The main focus is on popularization of science, to open up the market to make money will be water to the drain?
University students entrepreneurship case study two:
Lu Qihui: give up 200,000 annual salary to return to his hometown to sell fruit and vegetable buns to open 20 bun store
In the ? The public entrepreneurship, innovation? In the wave of mass entrepreneurship, 80-year-old Changsha Saeki Lu Qihui gave up the annual salary of 200,000 McDonald's executive position, back to Changsha entrepreneurial selling buns, a group of 90 college students in the form of technology shares, to join his entrepreneurial team. Today, Lu Qihui's fruit and vegetable bun store opened more than 20 chain stores in the country, known as ? entrepreneurial legend?
The peak of his career but resigned to start his own business
In 1981, Lu Qihui was born in Jiangbei Town, Changsha County, his parents are honest farmers, family poverty.
Lu Qihui from a young understanding of his very good grades, in 2000, a shot into the South China University, studying business administration. During the school period, in order to earn living expenses, he did tutoring, sent flyers, but also when the insurance salesman, but also involved in the school laundry work-study, ? Every day I go to the major dormitory to collect the students' clothes, classification and wash, and then sent back accurately, each trip can earn 5 dollars. Lu Qihui told reporters, although the delivery process is very hard, but this has developed my strong sense of service, but also for the future into the catering industry laid the foundation.
In 2004, Lu Qihui graduated from university, although he wanted to start his own business, but just out of school did not know anything, or choose to accumulate work experience. So he went south to Shenzhen, in McDonald's Nanshan branch as a trainee manager. As a result of hard work since childhood, into the catering industry, he is actively involved in cleaning, french fries, wrapped chicken wings and other work, coupled with a person friendly, strong work ability, and soon he and the grassroots staff to mingle.
After work, Lu Qihui has not forgotten to charge himself, he actively participated in McDonald's food and beverage management courses, has been to Beijing, Shanghai, Hong Kong and other places for further study, and can every time in the final assessment of the outstanding awards. In ten years, with his excellent working ability, he rose from a small trainee manager to deputy store manager, store manager, and then to McDonald's southern headquarters of the operations manager, the management of the store also expanded to more than a dozen, the annual salary is as high as more than 200,000 yuan.
At the beginning of last year, in their own career in ? The first time I saw this, I was in the middle of it. When, Lu Qihui made a shocking move? The first is to give up the annual salary of 200,000 yuan, choose to go back to Changsha to start their own business. After returning to Changsha, he took out his savings to open a coffee shop in the city, half a year later, due to losses only to close down.
The failure of entrepreneurship Lu Qihui did not discourage, decided to restart the stove to sell buns. To start with the buns ? Cake ? In a piece, you have to innovate and launch a new type of bun point that meets the healthy diet of modern people.? So, Lu Qihui and Tsinghua University? In cooperation with Tsinghua University?
Fruit and vegetable buns for market recognition
In order to change the traditional buns of a single raw material, heavy fat, nutrition is not balanced status quo, Lu Qihui attempted to traditional buns of technology and modern fruit and vegetable powder combined with carbohydrates + vegetable protein + crude fiber + moderate fat composed of healthy, reasonable dietary structure. Lu Qihui said, he is a rural child, for the rural areas have characteristics of the plot, in the buns he innovatively integrated into the vegetables and fruits powder for deep processing, the launch of the country's first fruit and vegetable bun point.
? Every launch of a new package point, we invite a group of people to taste, if there is still a person said the taste is not good or not recognized, we will carry out re-ratio.? Lu Qihui in 1 year of continuous attempts to become more and more confident, until May this year, called the Royal Phoenix fruit and vegetable package point finally with its good taste and perception, consistent with the tasters recognized and called, these colorful package point of sale quietly was a hot trend.
A year of hibernation, so that Lu Qihui appreciate the hard work of the entrepreneurial process, but he has never regretted his choice. Compared with a comfortable life, I am more willing to try to challenge, if you do not try, perhaps never know their ability to reach a limit.
In May this year, Lu Qihui and Tsinghua University *** with the development of fruit and vegetable package point ? The first time I saw this, it was a very good idea to get the ball rolling. In order to change the traditional package of single raw material, heavy fat, nutrition is not balanced status quo, fruit and vegetable package of points will be the traditional package of points of technology and modern fruit and vegetable powder and probiotic elements, in order to regulate gastrointestinal, lower calorie.
Today, *** there are 13 food, marketing, network and other professional graduates of the 90 college students involved in his entrepreneurial team to sell buns. Lu Qihui told reporters that only the Lu Valley fruit and vegetable bun store can sell more than 3,000 buns per day on average, a single day turnover reached more than 4,500 yuan.? By the end of September, the fruit and vegetable buns chain stores in the country opened more than 20, plans to open a chain of 2,000 franchise stores in the country in the next three years.