? Finding partners, obtaining funds and other policy support can not be separated from excellent business plan, which can show whether the producer has conducted a complete market analysis. In daily work, when it comes to business plan, everyone is certainly familiar with it. Business plan is a target book of the founder. How to write a commendable business plan? I specially collected and sorted out the "Business Plan for Fresh Graduates (5 highlights)" for you, hoping to provide you with more reference. Business plan for fresh graduates (5 highlights) (1)

? Brief introduction to the business plan project of the pharmacy development branch

? 1. entrepreneurial background

? Looking closely at the pharmaceutical market and related pharmaceutical reform policies, the traditional small pharmacies will be gradually replaced and merged by large pharmacies and chain enterprises, and the traditional price tactics will be gradually replaced by the service system, thus giving birth to a pharmaceutical sales enterprise with a new concept of service, namely chain pharmacies.

? This is our opportunity to create a new service system in the pharmaceutical market.

? Current business situation

? The pharmacy was established in July 1999, and its predecessor was the Pharmaceutical Management Department.

? Later, after restructuring, it became an individual pharmacy. At present, it is located at No.31, with a business area of 76 square meters. There are 5 employees, 4 of whom have obtained professional titles in pharmacy.

? At present, the customers of this store are stable. After renovation this year, the store has been completely renewed, creating a good shopping environment for customers, and the passenger flow is constantly rising. Based on this, we plan to develop another branch, and the start-up capital for developing the branch is about 211,111 yuan.

? Due to the renovation of the storefront and the addition of new varieties, the financial pressure is relatively high now.

? Based on this, I hereby apply to your bureau for a business start-up loan for the start-up capital of developing branches.

? 2. Project originality

? In this context, we propose to establish a drug retail branch as our initial plan.

? The initial address of the pharmacy was chosen in the street, with the rural area as the development market.

? The difference of our project lies in that we should establish a sales model combining characteristic projects with ordinary projects according to the high-incidence cases (rheumatism, cardiovascular and cerebrovascular diseases, etc.) in early villages and towns in pharmacies, and at the same time implement our unique medical sales service system.

? Through the establishment of VIP personal database of customers, the system collects the personal information of each customer and the information of family and friends in the database to improve our medical service and after-sales service in the sales process, which is the innovation and highlight of this business plan.

? Through this humanized and all-round medical service, we can build a trust bridge between pharmacies and customers, so as to improve customers' loyalty to our pharmacies, help people understand health medical services, and win the favor of most consumers in the market, thus gaining a greater share of the pharmaceutical market.

? Iii. market analysis

? Our initial venture base was selected in a rural market town with a relatively perfect medical service system.

? Looking at the rural market, although the overall consumption level is too low and the medical service system is not understood, the government is expanding. Efforts should be made to develop community health services, improve the financing standards and support capacity of the new rural cooperative medical system, and strive to alleviate the problems of difficult and expensive medical treatment.

? At the same time, the survey found that some pharmacies have set up a membership card system, and consumers have a great sense of curiosity about it, but its low service quality has prompted consumers to desire a high-quality service.

? Therefore, today's pharmaceutical sales system will gradually withdraw from the stage and replace it with high standards of sales services.

? Advantages of rural market:

? The competition encountered is significantly reduced, and it is easy to occupy the dominant position in the market

? Treat all manufacturers equally, regardless of "brand" or "non-brand"

? The entry threshold is low

? Avoid the troubles caused by drug bidding and purchasing

? Channel control is relatively easy

? Project advantages

? Through the sales of this system, customers essentially buy services with heart, not just drugs.

? The words and deeds, communication skills and service level of all staff in pharmacies can make consumers feel cordial, comfortable, admired and satisfied.

? Its main advantages are:

? Change the inherent mode of pharmacy and improve humanized service.

? Improve the drug safety and knowledge of drug buyers.

? Promote the pharmaceutical sales system from the simple stage of drug purchase to the stage of medical service.

? Get a broader and more fixed source of customers, thus reducing the cost of medicine.

? Increase the income of pharmacies.

? Harmonious doctor-patient relationship and better development of medicine.

? Project prospect

? This project is the initial stage of the transformation from "buying drugs" to "buying services" in the pharmaceutical market. According to the requirements of social development, this system will become inevitable.

? For the relatively mature foreign medical services, the domestic medical services are still lacking, even zero, and only Shanghai has formulated relevant molding regulations.

? Based on such a blank market, we should seize the opportunity to start a business in the early village from a small market, and then March into the big rural market when the concept is mature, so as to achieve great success in the later stage through the strategy of encircling the city from the countryside. Business plan for fresh graduates (5 highlights) (2)

? I. introduction of the project

? Project name: Green Base

? Project scale: 51 square meters supermarket

? Project infrastructure: 7 vegetable containers, 2 electronic scales, 5 exquisite vegetable color pages, 8 advertising banners, 2 tellers, 2 buyers, 2 air conditioners and 1 computers. 1 sets of audio equipment, 6 cameras, 2 sets of cash register facilities, 1 sets of lighting facilities, several packaging bags, 1 sets of cleaning appliances, and several publicity pages every quarter.

? Brief introduction of the project product:

? Vegetables:

? 1) Root vegetables: including radish, carrot, turnip, etc.

? 2) Cabbages: including Chinese cabbage and green vegetables.

? 3) Solanum fruits: including tomato, eggplant and pepper.

? 4) Melons: including cucumber, wax gourd, pumpkin, bitter gourd, zucchini, etc.

? 5) Beans: including kidney beans, cowpeas, peas and lentils.

? 6) Green leafy vegetables: including spinach, celery, lettuce and fennel.

? 7) Potato and taro: including potato, yam, ginger, etc.

? 8) Onion and garlic: including onion, garlic, onion, leek, etc.

? 9) Aquatic vegetables: including Zizania latifolia, arrowhead, lotus root, cress, etc.

? 11) Perennial vegetables: including bamboo shoots, day lily, asparagus, lily, etc.

? 11) Edible fungi: including mushrooms, straw mushrooms, shiitake mushrooms, fungus, etc.

? Fruit category:

? 1) Berries: strawberry, kiwi fruit, blueberry, persimmon, banana, longan and litchi

? 2) pear: apple, pear and hawthorn

? 3) drupe: peach, apricot, plum, jujube, cherry, olive and plum

? Second, the project analysis

? 1. The living standard of urban and rural residents has been continuously improved, and the consumption concept and mode have undergone profound changes. People have stricter requirements for food safety and are willing to buy products or services with better quality or relatively high price.

? With the frequent occurrence of food safety problems in life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumption environment, which is also conducive to creating a good market environment. Green marketing can catch up, which shows that the market potential of green products is very huge and the market demand is very extensive.

? At present, people are relatively well educated, have strong consumption ability, have certain taste and grade requirements for lifestyle, have advanced consumption concepts, have certain grade requirements for products or services they consume, and are willing to accept good consumption environment and products.

? Due to the progress of technology, people produce out-of-season vegetables through greenhouse technology, and the progress of preservation and refrigeration technology during transportation ensures that people can eat all kinds of fresh and nutritious fruits and vegetables all year round.

? 2. Analyzing the consumption behavior of vegetables from the perspective of demand, vegetable research shows that fresh vegetables are still the main body, and the per capita consumption level of fresh vegetables for urban and rural residents in China will remain at a relatively stable level in the next 11 years. The total demand for vegetables will increase with the growth of population, and the importance of vegetable quality and safety will increase. In the future, the consumption structure of vegetables needs to be adjusted, and the consumption demand for processed vegetables will increase.

? The main characteristics of consumers' market buying behavior:

? (1) The purchase in the consumer market is diverse, different people have different hobbies, and different vegetables have different nutritional values. In addition, people eat several different vegetables at a time, so people have diverse choices when choosing vegetables, and they will buy different vegetables at a time.

? (2) From the perspective of transaction scale and mode, the consumer market has a large number of buyers, scattered market and frequent transactions, but the number of transactions per transaction is not large. Therefore, the vegetable market requires a high turnover rate of vegetables, and vegetables are perishable, so we must do a good job of preservation.

? (3) As a daily necessity, the elasticity of consumers' demand is small, and the pattern of oversupply of vegetables and buyer's market will exist for a long time, and consumers' purchase will be induced to a greater extent and will have a better response to some promotional means.

? 3. Damaged vegetables or fruits produced during the transportation of fruits and vegetables shall be treated in different ways according to the degree of damage. Slightly damaged vegetables shall be sold at a discount, and treated at a low price. Seriously damaged vegetables or fruits shall be directly disposed of. In the course of business, the tallyman sorts the fruits and vegetables in the store every day, discounts the fruits and vegetables that have not been sold for a long time, and directly treats the rotten fruits and vegetables. Check the vegetables and fruits in time to see if they are within the shelf life, or if they are in the early stage of deterioration, and select the foods with obvious changes in color and taste in time. In the case of unstable vegetable prices, inform consumers in advance of the products that will increase or decrease prices, so as to facilitate consumers' choice. And try to encourage consumers to choose goods with slightly lower prices, so as to prevent the stacking pressure of high-priced goods from causing the profit loss of the supermarket itself.

? 4. In the early stage of opening, we mainly used low-price penetration to let consumers know about our fruit and vegetable store. In order to attract consumers to keep buying, we adopted various promotion methods:

? (1) Distribution of publicity pages: Elaborate exquisite publicity pages, which clearly indicate the promotion activities in the store and distribute them in the community to attract consumers to buy.

? (2) Time-limited buying: select several kinds of fruits and vegetables that consumers buy most often and occasionally buy them in a limited time to attract customers, increase the popularity of the store and drive the sales of other fruits and vegetables.

? In the normal business operation in the future, in order to ensure the customer flow and attract more customers, the green base can adopt the following different promotion methods:

? (1) Today's special offer: a special vegetable or fruit is introduced every day to attract consumers to buy it.

? (2) Festival promotion: In some important holidays, some vegetables and fruits in the store are discounted or coupons are issued (coupons can only be used in cash according to the above denomination, but they cannot be exchanged for cash.

? (3) Membership points: Any one-time purchase amount in our store reaches 31 yuan (including 31 yuan) or above, you can get a complimentary exquisite membership card, which can accumulate points, one yuan can accumulate one point, and those who reach 211 yuan or above can redeem some exquisite gifts or coupons with different values. The higher the points, the greater the denomination.

? Iii. infrastructure funds

? Fruit and vegetable shelves: 151 yuan each, ***7, totaling 1151 yuan

? Electronic scales: 121 yuan each, ***2, totaling 241 yuan

? Air conditioners: 3111 yuan each, ***2, totaling 6111 yuan

? Computers: 3111 yuan each, ***1 sets, totaling 3111 yuan

? Cashier facilities: 21xx yuan each, ***2, totaling 4,111 yuan

? Rent: 4111 yuan *12 months =48111 yuan

? Decoration: wall renovation, lighting facilities, monitoring facilities, within a total of 5,111 yuan

? It takes about 21xx yuan to go through business license and tax formalities. The above total: 69,311 yuan. Business plan for fresh graduates (5 highlights) (3)

? The first chapter enterprise products and services

? I. business model

? Centralized procurement, processing and distribution of raw materials, assembly line production in various stores, to provide customers with self-service

? Learn from the business models of well-known Chinese and western chain catering brands (such as McDonald's, KFC, Kungfu, etc.) and improve them according to regional characteristics.

? Second, the main product structure of the enterprise:

? The pre-product * * * consists of three pieces: a, Xiangfan beef noodles/soup powder series with yellow wine and soybean milk; B) Jiangsu and Zhejiang soup packets series with various kinds of porridge (corn porridge, red bean porridge, clear porridge, etc.); C, western pastry series with milk and coffee, etc.

? Third, central catering and direct catering

? Noodles series and soup packets series are operated directly by the company.

? Fourth, join the catering

? Western-style pastry series invites famous cake brands to join (such as Niu Niu, Crown, etc.).

? V. Value-added services

? If the scale permits in the later stage, a breakfast card integrated with one card/bus card can be set up, and appropriate discounts can be given to students, the elderly and socially disadvantaged groups. Add some convenience services (such as storage, mailing, dry cleaning, etc.) in each store to realize real livelihood.

? Vi. service quality control

? Linking customer satisfaction with the performance of each management, the company adopts regular supervision and inspection, mysterious customer opinion survey, consumer feedback and other methods to monitor the service quality and improve it.

? Chapter II Industry and Market Analysis

? I. industry and development prospect

? At present, the breakfast market in Xiangfan is still in three stages: poor dining environment, poor quality and hygiene, and poor service awareness. There is no professional and formal breakfast brand. Due to the low profit of breakfast and the lack of chain management methods, no one in the local catering industry is willing to invest in the development of chain breakfast. It is in sharp contrast with the fierce competition scene of traditional dinner, special catering and night market catering.

? However, with the change of modern urbanites' consumption concept, more and more