The frequent rollover of star catering is because the star catering is not the responsibility of the star himself, and the star catering is only for harvesting the interests of fans. In addition, the short-sighted development is also an important factor for the frequent rollover of star catering.

After Hu Haiquan's milk tea brands evaded taxes, people once again paid attention to the problems of celebrity catering. Because everyone did not expect that there would be so many problems in star catering. First, star catering frequently overturned because the star catering is not the responsibility of the star himself.

If the celebrity catering is the responsibility of the celebrity himself, then the celebrity himself will definitely develop his own celebrity restaurant according to the highest standards after considering the personal image, but it is a pity that most celebrity restaurants are operated by enterprises, not stars. When the star himself can't control the development of star catering, there will naturally be many problems in star catering. Second, star catering is only for harvesting the interests of fans, which makes star catering frequently overturned.

because stars have a strong appeal to fans, many fans of stars will come to their idol's restaurant to punch in. Although this is a benign interaction between stars and fans, most star restaurants will choose to raise the price of products to reap the interests of fans, so fans of stars are the group most hurt by idols. It is precisely because most of the star restaurants have adopted this kind of thinking development that the star restaurants always explode frequently. Third, the short-sighted development of star catering has led to frequent problems in the star catering model.

Although star participation has strong advantages in publicity, star catering has no long-term development plan, which leads to star catering only paying attention to immediate interests. When star catering can't take into account the long-term future development of star catering, there will be many problems, and even many situations that will harm the interests of consumers. If star catering doesn't change its short-sighted development model, then the road of star catering can't go through at all.