For Guang Pharmaceutical, 22 consecutive defeats, the money out, although not much, but the market has been gradually eroded; for Chinese Foods, the lawsuit lost a game, but paid 250 million; in 2018, the high-level turbulence, Gadobao more than half a year can not be production; 2019, finally recovered some vitality, ready to eat some meat, as a result, 2020 and encountered an epidemic.

It seems that Gadobao become "Jianlibao" is only a matter of time, Gadobao mainland president Li Chunlin mentioned the "second venture, three years on the market" seems to be just a "dead duck hard mouth ". But in 2019, Gadobao announced a profit of 1 billion, and in early 2020 paid the COFCO 250 million "goodwill".

01, adding people to the payroll.

This Spring Festival is a devastating blow to the gift-giving market, do the gift market business, most of the sales only 2-3%. Many dealers, manufacturers business repeatedly postponed the work time, one is to save wages, the second is to be reluctant to face a large number of returns.

Particularly Gadobao Henan market, a year more than 60% of the share is dependent on the Spring Festival sales. But the difficulties will not be because you delay will not not exist, only the sooner the solution, the market can be more favorable afterwards.

To this end, after the year Gadobao people, early on the "cloud office", to develop the 2020 development strategy. Some of the head of the office in the epidemic has just eased, they returned to the front line, even if the isolation, but also early with the dealers connected to the dealers, to send a signal to the dealers: "We have been in, will solve the problem".

At this time, confidence is more important for the team to look forward to than moving sales. So, in addition to sending confidence to your dealers, send confidence to your own team.

In 2018, Gadobao in order to tide over the difficulties, large-scale layoffs, followed by a decline in market share, sales decline. And what is not an opportunity for Gadobao under the difficulties of the current epidemic.

The problem with the Gadobao market is that the rise of gift consumption has allowed the business team to pursue higher sales, putting more energy into how to tap into the gift-giving opportunities, but forgetting that Gadobao started out by relying on the ready-to-drink market.

This epidemic, although the gift market and catering market are "frozen", but undoubtedly the future catering opportunities are greater, so let the team to return to the ready-to-drink.

At the same time, it is also a good opportunity for Gadobao to promote its own bottles. So many years, Gadobao single item, can not be criticized. In fact, Gadobao also has bottled boxed, just that both products in the eyes of the team are tired.

Instead, Wanglaoji's bottled boxed is more advantageous. In 2019, for example, Gadobao bottle sales but 10 million cases, while Wang Laoji bottle sales of 60 million cases, Dali's annual report shows, and its positive year also has 1.8 billion in sales.

Whether you want to grab the market or sell bottles need staff support. So this time, Gadobao added hundreds of employees in the Henan market alone.

At the same time, because of the epidemic, resulting in sales tax cuts, or even can be said to be immobile sales, which will also lead to a reduction in the income tax of employees, and the previous distributors on behalf of the wages is a large sum of money on behalf of the cost of pads, which is already suffering dealers, it may become the last straw that crushed the camel.

So, in 2020, the Gadobo staff salary and new changes, restored the previous "bottom new + performance appraisal", two years of trial commission system, temporarily abolished. And, employee wages from the original dealer pad, changed to the company directly, reduce the pressure of dealer costs.

Of course, things have two sides. Some employees believe that the performance appraisal set by the company is certainly difficult to achieve, which is "a change in the direction of pay cuts". Just as some employees believe that the 2019 billion dollar profit is at the expense of employees and layoffs in exchange for the "reason" is the same.

It is true that in 2019, the oil subsidies and meal supplements for Gadobao employees were suspended, but in 2020, these costs are back. And taking into account the development of the economy and the commission system when many industry generation, high generation salary is more attractive, now change back to the performance system, will cause some employees dissatisfaction and recruitment difficulties, Gadobao deliberately for industry generation, high generation salary increase.