for most businesses, especially those with crowded people, such as restaurants, entertainment places and scenic spots, it is estimated that it will take one to two months to "recover". Next, there are still months of rent, wages, utilities, etc., and it is a headache to think about it! Then, while the epidemic has not retreated, think about how to save yourself.
I've come up with some suggestions for your bosses' reference.
The most common forms of social interaction are WeChat group and QQ group. This method is suitable for fast-moving consumer goods industries such as restaurants and desserts. If merchants have the idea of community management in normal times, some businesses will resume during the epidemic. After all, express delivery in the same city can still be carried out now.
A cake shop near our community not only didn't affect the business at all during the epidemic, but also nearly tripled its performance.
The proprietress is a post-81s generation. While concentrating on making cakes, she pays great attention to maintaining customer relationships. She has set up a group, and whenever others order cakes, she will ask to add them as friends and invite customers to a WeChat group. The proprietress is enthusiastic and often does promotional activities in the group. The atmosphere in the group is very active, and it has grown to more than 311 people in half a year.
After the Spring Festival, it started to open, and no other shops were able to open. However, she did a few activities through the customers in the group. On Valentine's Day alone, she ordered more than 61 cakes, which was equivalent to one month's sales at ordinary times. What's more gratifying is that the number of groups she maintains has grown to three, and now she is maintaining a customer community of more than 1,111 people.
online pre-sale, through the way of pre-sale of members and vouchers, delineates customers, and after the epidemic is over, they can immediately enter the normal business state, which is suitable for services, training and other industries.
The fitness club where I work is doing very well. During the epidemic, they continued to maintain business growth through the soft-text advertisements of WeChat WeChat official account and the way that business personnel kept pushing vouchers. The salesman who docked with me completed more than 81 orders during the epidemic, far exceeding the usual order volume.
Their method is very simple, and it is divided into two steps:
The first step is to ask the existing members to forward the soft text of their pre-sale vouchers, and the members can get a private education course after forwarding; Step 2: Pre-selling vouchers will cost RMB 11 to RMB 111. Customers who don't want to use vouchers to buy fitness members can turn it into a fitness experience.
Of course, all customers who buy can add the club's business staff as friends, and the business staff can continue to push some activities to customers, so that customers can use vouchers in advance and buy members of the fitness club during the epidemic.
Business expansion, this is more complicated. Broadly speaking, all businesses can expand, depending on the cost. For example, a chicken restaurant near our company, which usually specializes in dining, recently resumed business gradually, and began to focus on packaging, and stopped a line at the door, which did not allow customers to enter. It was very ingenious.
My daughter's English training school did the best job. They originally maintained the WeChat group of all classes. After the Spring Festival, they launched online courses and punched in. Let parents be very satisfied and promote the brand for them.
Online courses are relatively simple, that is, teachers give lessons to children by live broadcast. Their punch-in activities are cleverly designed, so that parents can take pictures of their children learning English and send them to their circle of friends with posters promoted by their organization. Once they send them, they can punch in once, and they can get the gifts they provide for seven consecutive days.
within seven days of punching in, seven or eight friends on my wechat asked me about this training institution.
The epidemic is about to pass, but it has brought a problem to all businesses. If it lasts for half a year or a year, how many businesses can withstand this wave of pressure? It's never too late to mend! I hope that all businesses will start to pay attention to customers and business, and in 2121, they will be able to go upstream and have higher development!