The following is an example of Internet dining, I hope to help you:

How to Cut Unpopular Dishes from the Menu by Boston Matrix Analysis

With the sales analysis of the individual dishes/packages, the shopkeepers may already be thinking of "cutting the menu". With the sales analysis of individual dishes/set menus, you may already be thinking of "cutting the menu" in your mind. After all, the unpopular dishes will be "bombarded", but how to determine whether the dish is completely unpopular, or improve the improvement can become a "dark horse"? It's really hard to make a reasonable judgment on a non-standard product like a dish, but it's good to know that our Boston Matrix can assist in that analysis.

1. What is the Boston Matrix?

Boston Matrix is called (BCG Matrix), also known as the market growth rate - relative market share matrix, Boston Consulting Group method, four-quadrant analysis and so on.

Dishes such as non-standard products are difficult to obtain market share, so the general reference dimensions we will use: sales volume (sales growth rate), sales (sales growth rate), sales profit (profit growth rate), profit margins, retention index or churn index (invented by chance, explained below), dish ratings, and other data, two of which are selected to form a four-quadrant to be guided.

The exact choice depends on what you wish to know.

2. How do you build a Boston matrix on the data analysis tool bdp?

For example, let's component a table in BDP Personal Edition with the average weekly sales ring growth rate of a dish as the vertical axis, the average weekly sales profit as the horizontal axis, and the dish sales as the diameter of the circle (large circle with large sales, small circle with small sales). We can derive the following matrix:

The chart needs to emphasize that "sell more and more" and "sell well" are two different concepts, the former is the growth rate, the latter is the absolute value. Here reflects the significance of the weekly rate of increase, by comparing the weekly rate of increase (vertical axis) of the high and low, you can determine which is the potential stock dishes (sales profit is average or low, but the rate of increase is high), which are mature dishes (sales profit is high, but the rate of increase in sales is low).

3. Decide which dishes you want to cut

The Boston Matrix itself has four quadrants: the upper left corner is a problem product, the upper right corner is a star product, the lower left corner of the skinny dog product, the lower right corner of the golden calf product. We can clearly make a judgment -- low growth rate, profits are also low products are the dishes you want to cut. And those low margin, growth rate is not bad dishes, improve the master's craft, packaging, display and other factors, it is likely to be able to become the next star product.