Prepare to open a restaurant, but how to analyze the surrounding competitors?

For a new entrant, choosing the right competitor/competitive category is crucial. Only by finding and identifying the right competitive objects can a company's resources be utilized more centrally and effectively.

After identifying the competitive category, your targeted marketing focus is to create a strong "new category vs. competitive category" atmosphere in the market. In the confrontation, to convey the problems of the competing category, as well as the new category gives consumers new benefits and solutions. The many years of experience of Jujitu Vision can help you

How do you analyze your competitors?

Of course that's just the general case, the next step is to analyze your competitors' outbound links. Generally speaking, the more the number of external links, the more powerful your competitors, the more difficult your competition. If a main domain name are not, that competitors are not very strong, in general you use the home page to compete easily to get the ideal rankings. Next, the same or to review the competitor's external chain situation. But you have to pay attention: you are now reviewing the competitor's "web page" rather than "website". After analyzing, if your competitor has more than 1,000 links (for the first page of the case), the competition level is medium; competitors have more than 10,000 links, it means that the difficulty is relatively large. Of course, the number of links mentioned here is the number given without considering the quality. Besides that, you have to check whether the competitors are optimized in every aspect. Special circumstances: We are in the competition analysis, if the first page of the return results are non-home page, you want to use your home page to attack will still be difficult: 1, if the competitor is a mega-site or authoritative sites, such as Sina, 58 City, Tencent and so on these sites within the page or the second level of the domain name. Even if it is just a page, you use the home page to compete with the competition may not be competitive. If you use the inner pages to compete, the difficulty can be imagined. 2, the degree of their own website is favored, if the competitors are Baidu know, Baidu bar, Baidu encyclopedia and other Baidu products, then you're lucky, the best can only be guaranteed to enter the top three. Of course, if you really become an authority in that industry, then DuMian will still give you a place.

Do SEO optimization, how to analyze competitors?

SEO analysis of competitors to consider the following aspects:

1, the site's basic information collection. These are mainly the site's inclusion, external chain, domain name time comparison.

2, website keyword analysis. You can collect which keywords the competitor's website is doing. Keyword layout is how (this can be said to be competitors site structure analysis.)

3, website content analysis. The main thing is to look at the content of the competitor's website, the originality of the content, the rate of inclusion.

4, external chain analysis. To analyze the competitor's external links, you can do accordingly to their own website's external links.

5, you can analyze whether to buy links.

6, to analyze the situation of its friends chain.

In short, there are many factors to analyze competitors. The above points are also some of the more critical

How to analyze competitors SEO

You can analyze from the site (site links, links, article relevance, keyword density), outside the site (libraries, know), code tdk, etc.

How to analyze the bidding competitors?

Do bidding is nothing more than to analyze the site can do keywords, or to do how many keywords, in fact, these are the keywords that can go to analyze competitors. Try to put you can imagine out of the keywords are going to use Baidu search. The choice of keywords is the most core of bidding, must be analyzed clearly to go to the price adjustment. Because some keywords are directly affect the conversion rate of the enterprise.

2, analyze the rival keyword ranking

When analyzing the rival keywords, then we have to analyze the rival keyword ranking status. See what keywords the opponents have is ranked in which position. Is the right or left to the right. Also go to analyze whether they are stable in these rankings. Because some of the ranking position is very unstable, some over ten minutes to fall, so when I go to analyze this point can also analyze the opponents have no special people in the maintenance of the ranking of this piece. Once again, we also want to analyze how much the opponent's budget for a day.

3, analyze the opponent's creativity

4, analyze the opponent's website

When we lead the user to our website, then the next is to rely on our website to convert. Because the bidding staff only need to bring users to the site has completed their work. So the next conversion will rely on the content and features of our website to let the user to buy for us. So we have to find some good website to analyze, see how fast the opponent's website open speed, analyze the opponent's website page design is not generous and professional, rich in content, product is not attractive enough. The overall page of the website gives us a sense of which.

How to analyze competitors' websites

You can try in the following ways:

Website title, description; review each other's website pages included in the amount of indexing; website opening speed; website keyword rankings;

Website page is simple and beautiful, attracting users' eyes; website main product features are prominent, can not maximize the attraction of users to convert;

Website page is simple and beautiful, attracting users' eyes; website main product features are prominent, can not attract

1, the analysis of the domain name analysis content is as follows:

a, analysis of the domain name registration time, the new domain name is good over some of the old domain name if the site keyword rankings have been very stable, that more than have to be difficult to some of the optimization of Baidu, Baidu is more trusting of the old domain name, Google is a little better.

b, the domain name of the pr value

domain name of the pr value of the high site long time, the exchange of friendship links to the time easier, pr high and low on the Baidu keyword ranking marketing is not big.

c, the composition of the domain name

see whether the domain name composition contains keywords, such as do website seo station, domain name contains seo this keyword, do keyword optimization is a little easier.

d, the domain name of the word end

review competitors domain name of the word end, this point on the website optimization is not much impact, most of the use of . domain name, . domain name to do a little easier, .inf to do the most can, because the .inf domain name price is cheap, a lot of garbage site with the word end of the domain name, Baidu more disgusted.

2, the site's title

3, review the competitors' website logo tags

4, review the keywords are bold or italic

review the site keywords are bold or italic, play a prominent role in the ranking of keywords is favorable.

5. Review the links

Review the number of links, the quality of the links, whether the links are related to the type of links, as well as the pr of the links, links to the snapshots and so on.

6, analysis of external links

Analysis of the number of competitors Baidu, Google external links, analysis of competitors external links time, know the competitors website optimization time, we specify the time schedule, how long to exceed this level. Analysis of the breadth of the external chain is an important reference when we optimize our website.

7, Baidu Google Inclusion Comparison

Review Baidu Google Inclusion Comparison, you can understand the proportion of each other's website original, Baidu prefers to include the original, Google basic full inclusion.

8, site opening speed test

Fast opening speed for the site optimization is more powerful, whether the server is often open server information, pay attention to analysis.

9, website program code analysis

Analysis of the content of the picture is too large, a lot of flash, website program code redundant, whether it is div + css format. The content of the website, color style, whether it is suitable for user experience. Analyze the frequency of updating competitors' websites, the number of updates per day, in the content update, more than competitors. Interactivity is an important symbol of user experience, increase interactivity easier snapshot update, more conducive to website keyword ranking, Baidu spider more like.

10, the site's link strategy

Analyze the link format, whether the use of static, pseudo-static, dynamic links to the number of citations, citations include noon and other link analysis.

This is something that I would recommend that you look directly to a professional technical team to assist you with

You know very well that this is not something that you can say in a few words, and not something that you can teach in a couple of months. Many professionals are five years on experience combined with technology continues to progress before doing related business.

Here to ask a couple of questions, you can achieve the analytical skills that people have accumulated over the years?

That's not going to happen.

It is not a blow, but to do things from a practical point of view, to be reliable is the basis

What do you say

Do not say analyze, even if you eat an apple, there are countless ways to eat it, peeling apples, different people have different techniques

To distinguish between which apples are acidic and which are sweet, it is not one or two words to say it is finished ah

Not to mention that the site of the thousands of kinds of industries hundreds of different kinds, different people have different ways of different apples, different people have different ways of different apples.

So you have to consider the actual situation.

Your goal is to analyze, not to say that you must analyze

If everything will be their own to do, it is cold

People's lives are limited, things, is unlimited, things are learned to do, a lifetime of old age and death can not do a few small things.

Go for it

Look at his columns, his features, the quality of his site, his site's keywords

seo Competitive Analysis: How to Analyze Competitors

SEO analyzes competitors from these aspects:

Whether the site's navigation and linking is implemented in Html.

Whether the URL is static.

Whether the keyword optimization is in place, including title writing, keyword setting, keyword density control.

Whether the structure of the site is reasonable, whether there are simple SEO techniques.

In addition to the 4 important aspects, SEO optimization analysis there are many detailed aspects, you can go to search outside to learn and get more methods.