full name in English: McDonald's McDonald's

Clear business philosophy and standardized management

The golden rule of McDonald's is that customers are supreme and customers always come first. The highest standards for providing Services are Quality, service, cleanliness and Value, that is, QSC&V principle. This is an important principle that best reflects the characteristics of McDonald's. Quality means that McDonald's has set extremely strict standards to ensure food quality. For example, beef food has to go through more than 41 quality inspections; Food production exceeds a certain time limit (the time limit for hamburgers and French fries is 11 minutes), that is, it is discarded and not sold; It is stipulated that patties must be mixed with 83% shoulder meat and 17% pork belly, etc. Strict standards enable customers to taste McDonald's food of the same quality at any time and any place. Service refers to providing warm, thoughtful and fast service according to the principle of care, care and love. Clean means that McDonald's has formulated clean work standards that must be strictly observed. Value stands for value, which is the criterion added later (originally only Q, S and C), and V is added to further convey McDonald's concept of "providing customers with more valuable and high quality". It can also be said that QSC&V principles not only embody McDonald's business philosophy, but also become the code of conduct for all McDonald's restaurant employees because of their detailed and strict quantitative standards. This is an important part of McDonald's standardized management.

Strict inspection and supervision system

In order to make all franchisees achieve satisfactory service and standardization for consumers, McDonald's has also established a strict inspection and supervision system in addition to the above concepts and norms. There are three inspection systems in McDonald's system: one is the routine monthly evaluation, the other is the inspection of the company headquarters, and the third is the spot check (once a year in the selected branch). The unified inspection forms of the company headquarters mainly include food production checklist, counter work checklist, comprehensive operation evaluation form and monthly routine examination form; The sampling materials of the company headquarters include branch accounts, bank accounts, monthly statements, cash warehouses and important files, etc., with different details. The annual inspection of each branch is generally presided over by regional supervisors, mainly checking cash, inventory and personnel. As an ordinary customer, district supervisors often inspect whether the freshness, temperature, taste, floor, ceiling, walls, tables and chairs of food are clean and hygienic, and the attitude and speed of counter attendants to serve customers.

complete training system

McDonald's attaches great importance to employee training and has established a relatively complete training system. This provides a reliable guarantee for the franchisee to successfully run McDonald's restaurant and shape the unified image of McDonald's brand. The training system of McDonald's is a combination of on-the-job training and off-the-job training. Off-the-job training is mainly completed by Hamburger University in Chicago. Hamburg University is a base for training branch managers and important staff. Four managers of the first McDonald's restaurant in China, which opened in Beijing in 1992, graduated from Hamburg University. The University of Hamburg offers two courses of training. One is the Basic Operation Lecture Course (BOC), which aims to educate students on the methods of making products, production and quality management, and marketing management. Operation and data management and profit management; The other is Advanced Operation Workshop (AOC), which is mainly used to train senior managers. Its contents include QSC&V research, ways to improve profits, real estate, law, financial analysis and interpersonal relationships.

China

Lihua Fast Food was founded in 1993. After more than ten years' hard work, it has developed from a small-scale fast food restaurant to more than 81 fast food companies with chain distribution scale and more than 2,611 employees in China, ranking among the top ten Chinese fast food enterprises, ranking among the top 111 restaurants in China, being the vice president of China Fast Food Association and becoming the image representative of Chinese fast food. In the years of market competition, Lihua has always adhered to the business philosophy of "people-oriented, serving the society" and strived to build the most successful fast food enterprise in China and even in the world, which not only made "Lihua Fast Food" close to people's lives and won the favor of white-collar workers, but also entered more than 111 embassies in China and boarded many "express trains". Nowadays, "Lihua, Lihua, family kitchen, enterprise canteen" has become a well-known brand of fast food for women and children.

Lihua fast food is not only a well-known fast food enterprise, but also the pioneer of Chinese kitchen. She injects brand-new scientific and technological concepts into traditional food culture, guides consumers to get rid of the misunderstanding of food and clothing, and creates a nutritious catering suitable for the public, so that more people can spend and live scientifically.

At present, many enterprises and institutions are worrying about the staff canteen. The unit has spent a lot of manpower and material resources, but the painstaking efforts have had little effect. Employees complain a lot about the old-fashioned working meals and are dissatisfied with the sanitary conditions of the canteen. The staff canteen is often in an embarrassing situation of dilemma. Lihua believes that hosting social canteens is a win-win cooperation, which conforms to a trend in the international market and promotes the management of professional catering companies to a deeper level. As enterprises and institutions, the canteen is managed by a professional company, and professional things are done by professionals, which saves worry, money and effort.

Lihua group meals are introduced with "three management systems" to improve the service to a higher level; Use "almost harsh" checks to ensure the high freshness of dishes; Relying on the rationality of "nutritional allocation", it won the praise of the public. Lihua fast food always believes that ensuring the freshness and hygiene of food is not only the basic commitment of the catering industry to consumers, but also the foundation of an enterprise. Lihua not only took the lead in investing heavily in self-built product testing centers (nutrition analysis rooms and bacteria laboratories) to ensure food hygiene and safety by scientific and technological means, but also kept a "zero" record of food safety accidents over the years; Take the lead in realizing the industrialized and standardized production of Chinese catering and become a "kitchen for families and a canteen for enterprises"; In order to realize scientific management, we have taken the lead in introducing and implementing three management systems: ISO9111, ISO14111 and HACCP ... so that the business philosophy of "people-oriented, serving the society" can be planted in more nutritious soil.

The supply of group meals in Lihua depends on the nutrition menu provided by the company's professional nutritionist. The varieties and colors of snacks are refreshed every day, and the color, fragrance, taste and shape are emphasized. At present, there are nearly 111 canteens such as Institute of Biophysics of Chinese Academy of Sciences, Institute of Electronics of Chinese Academy of Sciences, Pepsi-Cola Beijing Company, Shanghai Tongda Insurance Company, Changzhou Xinbei District Management Committee, American Flextronics (Changzhou) Electronics Co., Ltd., A O Smith Electric Products (Changzhou) Co., Ltd., Bridgestone, Changzhou Shopping Center, Changzhou Senior Middle School in Jiangsu Province, Changzhou No.1 Middle School and Changzhou Boai Primary School. Many employees who didn't eat in the unit canteen have returned. They said, "The newly-built unit canteen makes us feel at home!"

Lihua fast food sincerely invites people from all walks of life to visit the modern Lihua group meal; Lihua is more welcome to cooperate closely with more enterprises and institutions, so that hygienic, nutritious and healthy food can be brought to more friends ... Lihua Fast Food has created a "no-store operation" mode in China, specializing in "delivery" of fast food. Since its establishment in 1993, with science and technology as the means, innovation as the feature, relying on the concept of low-cost expansion, standardized operation and creating an industry model, we have worked hard and courageously, and the scale of food delivery has been continuously expanded and the coverage has been continuously promoted, ranking first in the country. At the same time, Lihua Fast Food has taken the lead in introducing nutritional catering and enterprise standards in the industry, and its product quality has been continuously improved. Its image of "safety" and "hygiene" has taken root in the hearts of the general public and been well received.

Lihua Fast Food has cast the products with low profit and strong regional characteristics into a national brand, and embarked on a road of scientific management of standardized, industrialized and scientific Chinese fast food. Lihua Fast Food is the largest professional food delivery company in China at present. It has more than 81 fast food distribution chain stores in over 11 large and medium-sized cities in China, such as Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Nanjing, Zhengzhou and Changsha. It ranks among the top ten famous brand enterprises of Chinese fast food, and is awarded the vice-president unit of China Fast Food Association, becoming the image representative of Chinese fast food. Lihua fast food is a private joint-stock enterprise. 1997 passed the ISO9112 international quality system certification, taking the lead in realizing the industrialization, standardized production and scientific management of Chinese fast food. Now it has passed the certification of ISO9111, ISO14111 and HACCP. Over the years, the company has been adhering to the business philosophy of "people-oriented, serving the society", striving to achieve the business goal of "making Lihua fast food the most successful fast food enterprise in China and even the world". With the product characteristics of "hygiene, nutrition and quickness" and the quality service of "one delivery in half an hour", it has not only made fast food enter more than T711 embassies and consulates in China, but also boarded the "express train" (T At the same time, it has become a designated catering service in all previous major historical activities such as CCTV flood relief charity performance, 51th National Day military parade, Spring Festival party, Olympic bid celebration, welcoming the new century party, 21th Universiade, 11th National Games and 3rd National Sports Conference.