The new store opening promotion plan can be written as follows:

1. Purpose of the activity

1. Gather popularity and attract pedestrians to wait and see through the opening activities, form word-of-mouth publicity, achieve the effect of communication, and further expand the popularity and reputation of the household name brand in a certain range.

2. attract consumers into the store through activities, and strive to promote the purchase of consumers who visit the store for the first time.

2. Publicity strategy

1. Hanging large-scale outdoor advertisements or lamp post and light box advertisements on main streets, usually short-term advertisements, near new stores, is mainly for opening, and it is more appropriate to publish the opening time and surprise activities about 11 days before and after opening.

2. One week before the opening:

(1) Distribute DM leaflets to households in commercial concentrated areas, key blocks or residential quarters, mainly to convey the opening information and the contents of the opening surprise activities, and stimulate consumers' desire to participate and buy;

(2) If conditions permit, you can find strong local newspapers to cooperate and carry out publicity with leaflets;

(3) If funds permit, it can also be publicized through newspapers and television.

3. Three days before the opening:

Strengthen the promotion, release the opening information by using SMS platform, place floating balloons around the business circle, hang the opening celebration banners and the banners on the adjacent streets and main roads of the new store, create the opening atmosphere, strengthen the stimulation of passers-by, and do the warm-up work for the official opening celebration.

4. On the opening day, a parade can be held in the main street nearby to attract the attention of pedestrians and release the opening information and activities.

5. One week after opening: Continue the enthusiasm when opening, and introduce new promotion plans according to local consumption habits to ensure passenger flow and sales volume.

III. Event Settings

1. Opening Ceremony.

2. Promotional activities.

IV. Layout of the event site

1. Arch at the entrance of the new store, floating balloons, banners and vertical banners with appropriate specifications (suspended from the upper floor of the building where the new store is located).

2. lay a red carpet along the street in front of the new store, with a length of x meters.

3. Put the opening celebration flowers on the left and right sides of the new store gate.

4. Make sure that the new store is staffed on the opening day. Employees will stand on both sides of the door or at the entrance of the new store in uniform clothes that everyone knows, and will accompany the guests into the store to help them introduce and pack their bags, so as to try their best to follow them one-on-one (X days before opening).

5. Sound and microphone are equipped and debugged.

V. Opening ceremony process

Before X: Now the layout is completed and the sound debugging is before X: All the activity staff arrive at X

From X to X: All the participants, such as department heads of the company, arrive at X, to coordinate the site and enhance the popularity of the opening site.

from point x to point x: drums are drummed and military bands are blown to attract passers-by and create a popularity index.

From X to X: The celebration ceremony officially begins. General Manager Lu simply announces the opening ceremony and the start of the lion dance performance. At the same time, leaders and guests can visit Jubao Store and begin to perform the traditional China program "Lion Dance Performance" with applause. During the performance, the lion gave a word (the caption of "Jubao Store, which is well-known by every family, has been opened")

From X to X: After the event, the new store will open as usual, and activities such as selling products on the spot, the salesperson's promotion activities (calling out the contents of the promotion activities from time to time) and introducing the discount of membership cards will continue. In order to continue the shopping craze at the opening of Jubao Store, the promotion activities can be extended for X days, aiming at increasing the rate of entering the store and promoting sales.

VI. Matters that should be prepared before the start of the activity (X days before the start of the activity)

1. Contact the arch, balloon and banner production company to communicate the release content, release time and price, negotiate and sign a contract.

2, DM leaflets, posters and other promotional materials design and production.

3. If you need to publish an advertisement, contact the local outdoor media or TV, newspaper and media companies, communicate the publishing content and price negotiation and sign a contract.

4. Proposed opening promotion plan, opening gift preparation and promotional gifts preparation.

5. Contact the local lion dance performance team, communicate the performance time and price, negotiate and sign the contract.

8. Props for ribbon-cutting (red ribbon, tray, scissors, white gloves).

6. Prepare the red carpet (rent or buy), purchase the flower baskets for the opening of the new store and ensure that they arrive at the store normally on the opening day.

7. Prepare the speeches and press releases of the host and leaders.

8. Prepare the customer information card and file the customer information (for users who have newly opened membership cards during the opening period).