1. The promotion method of free tasting is common in newly launched liquor brands or newly developed markets. Due to the lack of brand influence at the channel level and low awareness at the consumer level, liquor manufacturers are often eager to quickly establish brand influence and arouse consumers' desire to try to buy, and free tasting activities have become one of the commonly used means. The specific form can be a tasting party or a gift of small-sized wine. Of course, there is a premise for free tasting promotion: manufacturers have enough confidence in self-produced liquor, and the product quality is generally recognized in the taste test before leaving the factory. Most common tasting wines are small-sized wines in 51ml. 2. Exhibition Award Exhibition Award is also common in liquor market operation, and its common forms include product display award and box skin display award, such as the scheme adopted by the author in a mid-range liquor consulting project: 4*4 display and 5*8 display and so on, and the display award is often embodied by a certain physical product or cash in the product portfolio. As a conventional promotion method, display reward is of great help to improve the meeting rate of consumers at the terminal. If the display surface is in the first visible position when consumers enter the store or on the first commodity display shelf, and the area occupied by the display surface is large, the promotion of sales is very significant. 3. There is a saying in the concept of association and integration to promote Mengniu: 98% of resources rely on integration. This sentence also applies to mid-range liquor enterprises, which can often get twice the result with half the effort in sales performance through the association and integration with resource-complementary enterprises. For example, in a mid-range liquor consulting project, we made an associated promotion with Snowflake Beer and Wang Laoji in the off-season, and bought a few pieces of wine to send a box of Snowflake Beer or Wang Laoji; In the peak season, we will do related promotions with red wine in order to expand sales in the two markets. The advantage of this operation is that it can complement and integrate channel resources and market resources. Snowflake beer has a strong ability to control the catering channels, but the off-season of beer and liquor is just non-overlapping. When beer enters the off-season, most of its distributors hope to make their business stronger and bigger through their own catering channels, and supplementing several liquor products is often their favorite choice. 4. The common forms of channel purchase reward include channel replenishment package policy, cumulative purchase reward and temporary promotion reward policy of order meeting, etc. The purpose is to quickly withdraw funds and realize the crowding out of channel cash resources, so as to suppress competitors, expand their own share and enhance market share. 5. In-box (lid) prize The in-box (lid) prize is a common way for consumers to pull mid-range liquor, which is a reflection of consumers' pull. The specific operation methods are often as follows: by placing a scratch card in the box (cover), the award setting is listed on the card, and consumers can know whether they have won or not and how many prizes they have won by scraping off the coating; Awards often include cigarettes, cash, dollars, precious metal products, exquisite souvenirs, tourism products, etc., in various forms. Depending on the preferences of consumers in different places and the different target audiences, mid-range liquor enterprises often make corresponding changes. 6. Vivid terminal The vivid display forms of the terminal include: shop signs, light boxes, X-display stands, Yi Labao, electronic calendars and so on. Mid-range liquor enterprises often promise to provide channel providers with vivid materials for making the above terminals as a reward for purchasing a certain amount; Or, as a means of advertising to increase the brand's meeting rate, it is also a conventional means of promotion.