One, the title
Any soft text should have its own title, but also should start writing from the title, the title of the soft text copy of the store must point out the theme, and to be able to attract customers, in the title of the title is best to have a gimmick, can be the consumer's attention are attracted to. And the title of the soft copy should have a sense of slogan and symmetry. It is best to include the name of the store or the address of the new store, as well as the characteristics of the new store products, which requires the writing of the soft paper of the person's brain, how to do three things at once, and does not fall into the cliché, such as the traditional warmly celebrate the opening of the xx big auspicious, such a title is too clichéd, there is no novelty, and will not attract the attention of consumers. In the title must make some effort, so that the title has a novelty, characteristics, can attract the attention of consumers, but also to elaborate on the name of the new store and the characteristics of the product. Second, the beginning In writing the opening of the soft copy, the beginning of the soft copy do not write directly to our opening, so that the beginning of no novelty, you can rely on the topic of the current fire, or consumers are more interested in the event to intervene, or with the help of some festivals hotspots, such as the Dragon Boat Festival, then you can take advantage of the Dragon Boat Festival festivals heat, starting from the Dragon Boat Festival, to find a more accurate entry point for soft writing. Third, the body In the body of the store soft copy, it is best to introduce the origin of your store, as well as the heritage of your store products craft, if not, then write a write Netflix products, if, unfortunately, these are not, then write about the advantages of your products, what kind of your new store opening activities, of course, in the writing, it can be appropriately enlarged, such as the new store store The origin of the store, as well as the store products of the heritage of craftsmanship, etc., how many times you expand, consumers do not know, and no one to care. Soft copy writing, there is only one purpose, that is, the new store to publicize and promote, to attract more customers, through the soft to expand the visibility of the new store, to achieve this effect is enough. Fourth, the end At the end of the opening of the soft text copy, must focus on clarifying the strength of the activities on the day of the opening of the store, to let the reader see, on the opening day, the activities are the largest, the offer is the most complete, and the number is limited, because many times a limited number of snaps are more stimulating to consumers. The last thing to remind you is that in the process of soft copy writing, it is best to be accompanied by pictures of the new store and product pictures, so much more useful than those dense text, of course, the picture is best to be true, naturally, and the content of your soft copy has relevance, irrelevant pictures are not of any significance, if your new store is a crayfish store, then with a few tempting crayfish, picture effect will be better.