Open a small restaurant

If you make up your mind to open a restaurant, a new question will immediately arise: What kind of restaurant will you open? What size and grade? How much investment is needed? What's the return? How risky will it be? Let's learn from the experience of successful people first.

Correct and farsighted site selection

Ms. Zhu's family lives in Xinzhuang, 4 kilometers away from the subway station. At first, she wanted to open a small restaurant, but she hesitated about the location next to the subway station and the community. Ms. Zhu decided to step on the spot first and take her family to a number of restaurants in different places for dinner inspection at different times. The results show that the small hotels near the subway have high rents, stable customers and easy to make characteristics. The most important thing is that most young couples living in Xinzhuang often leave the subway after work at 7 o'clock in the evening. At this time, the characteristic small restaurants next to the subway are these people? Eat better? The best choice. Next to the community, the rent is much cheaper, but the tourists are average. The most important thing is that there may be some business only on weekends. But Ms. Zhu put herself in the other's shoes. On the rest day, she must like to go to the market to buy some side dishes for her family to eat, and seldom visit restaurants. Let's take a look at the existing residential hotels. Most of them are caught in a vicious circle of business failure, high prices and declining quality. After thinking clearly, Ms. Zhu seized the opportunity to set up a special small restaurant at the subway entrance. In less than a year, her business was on the right track, and her investment was recovered and she began to make money.

It's really an affordable thing to open a small restaurant that can make money. One's own family can not only pack meals in the store without worrying about it, but also create stable value-added after eliminating all expenses. How to open a hotel with rolling financial resources, the successful experience is: choose a location with potential customers.

realistic creative selling points

in the era of eyeball economy, it is crucial for a good hotel to attract popularity to have good ideas and selling points. It is said that Kissinger visited Saudi Arabia one year and went to a restaurant for dinner. Later, the restaurant publicized it? Our restaurant once hosted the US Secretary of State Kissinger? , fame. Later, Kissinger came to Saudi Arabia again and wanted to go to another restaurant for dinner. Because it was Ramadan, the restaurant refused Kissinger's request. The restaurant is also advertised? This restaurant refused Kissinger's request for dinner? . People think this restaurant is really awesome, even Americans dare to offend it, and as a result, it is famous.

There are many themed restaurants in Shanghai that people can't understand: a dish of boiled Flammulina velutipes dares to sell 81 yuan, but it's the characteristics and selling points that someone tries to eat. On the contrary, it is not uncommon for some cheap home-cooked dishes to be neglected. Nowadays, more and more people eat not only for food, but also for affection and taste.

it is also important that the creativity and selling points of the hotel are practical. A friend of the reporter imagined the primitive tribal restaurant she wanted to open: it was decorated like a cave, a stone table and a wooden pier chair, the waiter wore a grass skirt, the bowl was made of mud, the chopsticks were made of branches, and several primitive people in the center of the restaurant danced with the ancient beating. The person who runs the restaurant told her that the idea is good, but it is not suitable for opening a restaurant, because it is enough for customers to come in and feast their eyes, and no one will think of ordering food in this environment. In fact, the catering industry needs quite clever marketing art, and the key to turning the best idea into a gimmick lies in clever use.

Cultivate loyal and stable regulars

For many customers who often need to have lunch and dinner outside, small restaurants are the right choice. On the one hand, they are relatively inexpensive, and on the other hand, they are more intimate than large and medium-sized hotels. Familiar places, familiar bosses and even familiar salespeople can attract regulars. Do you want guests to have it in the hotel? Home? There are two indispensable factors:

First, friendly and high-quality service, intelligent and enthusiastic operators and service personnel, who treat their guests as relatives, often make natural and cordial contact with them, so that they are willing to come and go frequently;

the second is the frequently changing dishes. It is necessary to adjust the menu according to the taste of the guests at any time, and adjust the taste according to the change of seasons. Because the modern consumers' hobbies for food change rapidly, only by constantly making the guests feel fresh can they not get bored for a long time. Through the understanding and in-depth contact with the guests, the guests are gradually fixed. Over time, these old guests will form an informal? Club? It has become the enduring foundation of small hotels.

As long as you put your heart into it, it's not difficult to make money by opening a restaurant, but you can't do business without conscience. So-called? A gentleman loves money and takes it wisely? I hope that your future hotel owner will remember one sentence, which businessmen should always remember: honesty is the foundation and business is conducted according to law. ;