Wechat applet online marketing (1) keyword promotion and search advertising Wechat launched the function of applet custom keyword promotion several months ago. Developers only need to click "Promote" in the background of WeChat applet, then select "Add Keyword", enter relevant search keywords for one-time approval, and bind the approved keywords after 7 working days. (2) The applet near the applet advertisement is an early traffic portal of WeChat, which plays an important role in the promotion of the catering and retail industry. The nearby applet also added an advertising channel, which appeared in the third line of the nearby applet. Click to open the corresponding applet. (3) Text advertisement of WeChat official account At present, advertisers can create "text advertisements" in the background to connect CPC advertisements in WeChat official account articles with products in applets.