E-commerce operation managers need to effectively monitor and study the dynamics of the industry and competitors, and put forward effective solutions in time. The following are the specific responsibilities of the post of e-commerce operation manager that I have compiled.

Tisch

Responsibilities:

1. Lead the team to be responsible for the operation and management of the online store, including product shelving, page maintenance and optimization, product keyword formulation, etc.

2. Make a reasonable sales plan and be responsible for the sales target of online products;

3, responsible for daily data statistics, monitoring, quantitative analysis, forward-looking operation ideas;

4. Closely communicate with the company's product design and related departments to promote the optimization of product operation;

5. Formulate product publicity and communication strategies, monitor communication effects, and adjust communication schemes in time;

6. Be responsible for the surgical results.

Qualifications:

1, familiar with the rules of the game of each platform, able to practice and manage.

2. Ideas can keep up with the development of e-commerce.

3. Have strong execution ability and be able to lead the team to achieve the goal.

At least 5.5 years product operation experience in e-commerce stores (such as Tmall and JD.COM). COM)；

extreme

Responsibilities:

1. Conduct product e-commerce distribution according to company policies, including developing and maintaining customers;

2. Output the operation plan, effectively complete the work indicators in stages and timely feedback the distribution and marketing situation, make corresponding policy adjustments, and optimize the dealer structure.

3. Assist to solve the daily handling matters such as dealer's ordering, delivery, return and replacement, and ensure that all operation links are correct and efficient;

4. Do a good job in daily delivery order processing and payment follow-up, coordinate arrival and delivery, and follow up after-sales problems;

5. Monitor the dealer's sales price, and deal with the urgent matters that the dealer violates the price management principle;

Qualifications:

1 above. 3 years experience in brand e-commerce, 1 experience in mainstream platforms of brands with annual sales of more than 50 million (such as Koala, Yitao, JD.COM, Vipshop, etc.);

2. Proficient in the operating environment, background operation, marketing means, data analysis tools, trading rules, promotion of advertising resources and other skills and contents of major e-commerce platforms;

4. Understand the buying habits of buyers, have a keen perspective, and be able to formulate product marketing plans according to market trends;

5. Have good overall coordination ability, excellent written and verbal communication skills, patient and meticulous work, good professional quality, strong self-motivation and excellent teamwork spirit;

6. Strong logical thinking ability, high digital sensitivity, background in FMCG industry and experience in pet industry is preferred;

7. Love e-commerce, have a strong sense of customer service, and have the ability to deal with emergencies.

Tisso

Responsibilities:

1. Responsible for the store operation of e-commerce platform (Tmall/JD.COM). COM/ Suning/Vipshop/Pinduoduo/Xiaohongshu and other e-commerce platforms) and achieve sales targets;

2. Communicate with platform operation, procurement, sales and preservation, maximize access to platform resources, maintain good cooperative relations, and strive for resources for various activities;

3. Rich e-commerce promotion means, familiar with the promotion methods and rules of various e-commerce platforms;

4. Organize and plan the strategies, promotion plans and related budgets of marketing activities such as marketing, media operation and market research, organize and integrate relevant resources to promote the implementation of the plan and supervise the implementation effect;

5. Be responsible for monitoring and analyzing relevant data, and ensure the market share of the store according to information such as market dynamics, data dynamics and platform development dynamics;

6. Be responsible for analyzing the strategies, marketing strategies and means of competitors in the industry, formulating countermeasures in time, and constantly adjusting, perfecting and optimizing relevant strategies and schemes;

7. Be familiar with the dealer management under the brand management mode of e-commerce industry, and use the promotion operation mode to promote customers to achieve business targets;

8, sales docking, internal coordination, improve the whole store traffic and conversion rate.

job requirement

1. Bachelor degree or above, more than 3 years relevant working experience, with Internet thinking;

2. Familiar with the transaction promotion process system and rules of e-commerce (Tmall/JD.COM). COM/ etc.) platform, and be familiar with the whole sales link of e-commerce operation;

3. Familiar with various marketing tools of the platform (Tmall/JD.COM. COM/ etc.), and have the ability to organize and plan product promotion activities;

4. Have overall experience in e-commerce operation (Tmall/JD.COM). COM/ etc.) and successful cases of well-known brands are preferred;

5. Having an independent trading shop for more than 2 years is preferred;

6. Experience in e-commerce customer management is preferred;