I didn't work in the catering industry before. After graduating from college, I have been working in Beijing and engaged in human resources. The days of drifting in the north made me know that life is not easy, and I couldn't see the hope of life from nine to five, so I started the idea of starting my own business.

I read a lot of projects on the Internet, and they all invest hundreds of thousands of yuan easily, or they require excellent industry technology, and the benefits are not ideal and the risks are great. I was hesitant at that time, and I didn't know that the water was shallow. My mother is very optimistic when she says that if she doesn't know what to do, let's spread pancakes. People always have to eat. It was an epiphany when I heard it, right! Eat, wear, live and travel, and eat first. No one can live without eating all year round. Although I am tired, I don't need to collect debts everywhere. The investment is not big, the threshold is low, the profit is high, and the recovery cost is fast. When I thought it was feasible, I decided to join the catering industry.

It is also a very accidental thing to choose a chicken pot. There is a chicken pot store near my girlfriend's company. She likes to eat, and she went to pick her up from work again. She invited me to dinner and went to this chicken pot. After eating it, I was attracted by this dish. It has no fishy smell of chicken, rich sauce flavor, tender meat, spicy and refreshing. I went to eat with her again, and found that their business model was also very attractive to me. On the way, I discussed with her that I planned to open a chicken pot shop myself, and she was quite supportive. So we went to some surrounding cities to check and found that the business of each chicken pot was very good, and the investment in this thing was not big, and the operating cost was low. After I came back, I found many franchisees online and went to their image stores, but each one was the same, only teaching methods.

it's hard for me. I didn't know much about these things at that time, but I think the core technology must be in my own hands. This kind of joining has too many disadvantages and is controlled by the headquarters.

Later, I went from family to family to taste the chicken pots, and my mouth blistered when I ate them. It was a very painful time. Finally, I tasted the chicken pots they made in a very large chicken pot shop in a province, so I started talking to my boss. I revealed my intention to study. The boss is still nice. He discussed it with his wife, because we are far away, which will not affect his business, and I really want to learn. It was handed over to me on the condition that the technology transfer fee was RMB 1,111.

After learning how to make sauces and store operations, I came back to buy supplies for opening a store, found a door and started business. After opening, because I have never been a chef before, many things are in a hurry. Sometimes there is too much water when stewing rice, which becomes porridge, and sometimes it is rushed out before it is cooked. As a result, there are raw rice grains and many jokes. We are close to a commercial street, which is very popular with them because of its cheap price and good taste. Often three or five people come over for dinner.

Business was good until June of last year, when the weather gradually became hot and business became cold. Because it was very hot to eat chicken pot, and chicken pot was slow to serve food (usually it took ten minutes for a pot), many guests were reluctant to come. Summer barbecue is a good season. Many shops around us have barbecues, and many guests have gone to the barbecue shop to have some beer, so I think we should serve some new dishes. It happens that a friend of mine is a spicy lobster, and their business is very prosperous.

So I contacted him and learned from him the techniques of lobster, as well as some skills of opening a shop and managing it. I started to eat spicy lobster when I came back. At that time, because there was no publicity in place, not many customers came to the store to eat lobster. When I realized this problem, lobster had passed the peak season, and the business of chicken pot gradually improved.

I have learned a lot from operating a chicken pot for more than a year, and I have also suffered from the hardships when I first opened the store. When I paid the rent, I calculated that there were more than one million pieces of investment, including the cost of decorating the house (more than 1,111 points). The rental fee of the house (41,111 points) is a little expensive in the downtown area, and the learning fee plus the material fee is (more than 21,111 points). Some franchisees say that it is obviously unrealistic to open a chicken pot shop for 21 thousand yuan. I can't open it anyway. After all this, there are still tens of thousands left in the passbook. Although it is not a lot to earn, it is not bad to earn tens of thousands of dollars after the first year's cost is collected.

My store is located at No.141, East Street, Zhuozhou, Hebei Province, and the sales volume of the US delegation is the highest in Zhuozhou. Everyone can learn about it online, and more experiences are shared in my blog. You can pay attention to Chongqing chicken pot.

The following are the experiences of cooking in recent years, hoping to help people who start their own businesses for the first time.

1. How capable you are to accomplish great things.

This is mainly about the start-up capital of our business. Many students say that starting a business is full of blood and passion, and think that venture capital means having challenges and making money. It's important to be enthusiastic about starting a business, but please calm down. Investment is risky. You must minimize the risk and keep it within your tolerance. Chicken pot restaurants are flexible, big or small, from fast food restaurants to hot pot cities. What suits you is the best

2. Franchisees blindly expand profits

Many friends who want to be chicken pot restaurants generally learn by going to Baidu to search for chicken pots to join them. You can find a lot of franchisees at a glance. It says that you can earn hundreds of thousands and millions a year, how high the profits are, how good the projects are, and so on.

at first glance, the students were so excited that they dared to pick up the phone and talk about joining, without paying any attention to the charging standards and equipment provided by the franchisees. I just think about how much money I can earn by opening my own shop in the future.

But when you open your own shop, you will understand that opening a chicken pot shop is definitely not as beautiful as they say. Just sit back and wait for the money. I have been a chicken pot shop for two years, and I know how much profit it makes and how much I can earn a year.

The answer is yes, but it is definitely not that kind of new store. All the chicken pot shops that can earn hundreds of thousands are well run by their bosses, and it is only after years of customer accumulation that they can earn money.

Therefore, advise students and friends to keep their eyes open before cooking chicken pot, and don't be fooled by advertisements.

3. Can the cost of sauce make you profitable?

The sauces provided by many franchisees are very expensive, but they may taste good. At this time, you have to calculate an account, assuming that you use their company's sauce, whether you can make money when you run a chicken pot shop, and how much profit space there is.

I've seen too many chicken pot restaurants. They look busy on the surface, but they are actually maintaining. The reason is that the cost is too high and the profit margin is too low, which makes you work hard and make no money.

4. Don't think that you can make money by opening a store.

Some affiliated companies may write provocative advertisements, thinking that as long as they open a store, they will just wait to buy a car and a house.

friends who have seen this kind of advertisement should pay attention. There are really many people who open chicken pot shops at a loss.

　5、? Small wealth is safe? Have a good attitude

Chicken pot requires little investment and little daily expenses. I only need to earn some money every day. Why should I be so tired? This mentality is not acceptable.

every industry has its off-peak season, and so does the chicken pot shop. In the peak season, you must stay open for a long time, and you can't close the door because you are tired. When you can make money, you must make it. Don't wait until the off-season, when you want to make it again, it's too late.

Pay more in the peak season, and you can go to the same type of restaurants to study in the off-season.

6. I'm the boss, so I don't have to work.

When I open a chicken pot shop, I must stop thinking I'm the boss and wait for the money. In fact, the boss is the most tired and hard-working one. You may not believe it. When I opened a chicken pot shop, I closed at 3 o'clock every night, got up at 7 o'clock in the morning to buy food, mop the floor, make pots, wash pots, make tea, pour water, and open sewers. Think about it at that time, it was really bitter.

Now, although we have found people from all sides, sometimes we have to make our own pots and wash them ourselves.

My opinion is that the boss = the boss, you must pay, and you can make money without fear of hardship. Therefore, before opening a chicken pot shop, we must be fully prepared for hardship.

experience of catering entrepreneurship 2

preparation is always flawed, and we can't wait until everything is complete before developing.

1. I don't have a budget for opening a store, so I have to close the door.

I used to be in the clothing business, and I want to switch to catering after making some money. In 2111, I saw that the business of restaurants all over the street was very good, and I thought it must be very profitable, so I thought I was self-righteous and opened a hot pot restaurant. At that time, I thought that the hot pot didn't need a chef, and it should be relatively simple to operate. However, I didn't expect that the hot pot restaurant closed down three months after its opening. Adding up the expenses of decoration, rent and labor, it cost more than 511,111 yuan. Later, an expert helped me analyze it, only to know that it was impossible to get on the horse in a hurry without conducting market research and finding out the preferences of customers. Feedback

A year later, I opened another seafood shop. This time it seemed good. People came and went in the shop every day. I was quietly happy and thought it was time to make money. As a result, I guessed wrong again: because the operating cost and rent were too high, the seafood shop actually made ends meet after half a year. In the days that followed, I opened fast food restaurants and snack bars, and all of them ended in failure.

in 2114, unwilling to fail, I wanted to open a home-cooked dish. This time, I summed up the lessons of previous failures, starting with the feasibility of the project, and after getting the feasibility conclusion, I carefully calculated the rent, labor and other miscellaneous items to determine the daily operating cost. With the market research and cost budget, the popularity of home-cooked dishes exploded as soon as they opened, and the profit momentum has been maintained until now.

from the above, the first lesson I have summed up is: we must objectively and fully demonstrate the project, don't run anything that is popular in the market, let alone think that what we like is what customers like, and we must find out the dining needs of customers; Before opening a store, you should make a budget, calculate the operating income and profit level, understand the basic profit model of the project to be launched, and calculate what level the average daily cost should not exceed and what level the average daily operating income should not be lower than. These must be well known before opening, otherwise even if the business looks prosperous, it may not make money.

2. If you are too optimistic or too pessimistic, you may fail.

It's easier said than done to be neither too optimistic nor too pessimistic in cooking. When I failed to invest in the third project, I felt that my life had entered? Dead end? God wants to deliberately give himself a hard time. Only now do I understand that when a person fails, the most important and difficult thing to do is to be calm. If you can calm down and think about where you are wrong and where you failed, the chances of turning failure into success are much greater.

The profit of the restaurant I am running now exceeds my expectation every day, but I warn myself every day: Don't be too optimistic, business is good today, and maybe it will close tomorrow. Therefore, I strive for

precision in the management of the store every day. I not only have very high requirements for dishes, but also pay attention to customer feedback. Even a drop of oil stains on the ground is required to be cleaned.

as an operator, you should not be too optimistic or too pessimistic in the face of any performance? But not everyone can do it, and I don't have a clever way to teach it to you. It mainly depends on my personal experience and experience, and of course I should learn from old experts. Because business is in trouble? Endure? Come out, so when business is bad, don't be flustered, and analyze the reasons. Is the project not suitable for the selected environment, or is it not well operated? If the conclusion is the latter, then we should persevere; If it is the former, it is natural to make a decisive decision and immediately start withdrawing troops. Don't avoid it at this time? Love war? And when withdrawing troops, you should not flee in haste, but should take your time and minimize the losses? In a word, be calm.

3. aimlessly changing, it will only get worse

my first catering project was the most popular hot pot variety in the market at that time, but I gave it up only three months after opening. Should I stick to it? Now it seems that giving up should be the right decision? Because the hot pot market was saturated at that time, my shop had no advantage to compete with others, and even if I persisted, there was no chance of coming back to life. And my second project? It's a pity to give up seafood after a year's operation. From my current point of view, I should stick to it. Why is this? Because the market positioning of seafood shops is very accurate, customers like it, and the popularity is extremely strong. What is not good is actually their own internal management? The labor cost and management cost are too high, which leads to? Popular but not making money? If I didn't give up at that time, but optimized internal management in time and controlled the cost within a reasonable range, then I must be a successful seafood shop owner now.

in many cases, the strategies we carefully designed in advance are correct, but what are these strategies? Landing? Don't cling to the ground immediately, often? How many bounces up and down? When it jumps, we must not mistakenly think that it can't fall to the ground? It takes time for any strategy to have a positive effect, which on the other hand proves that business is made. Therefore, if we determine a strategy, including customer positioning, price positioning, product positioning, promotion means, customer service, employment plan, etc., we must stick to it and don't always change it, and the result may be even worse. Sooner or later, you will find that the original strategy is right, but often we have missed the opportunity.

4. No short-term benefits, and no long-term benefits

When I first set foot in catering, I heard some friends say that cooking is basically? Pay first and earn later? 、? First prosperous shop and then prosperous money? . I think these statements are very reasonable, so I hold them every time I open a shop? Pay for three months first The mentality that only first? Pay? You can make a lot of money later. But that's not the truth: you? Pay? The money that goes out may not benefit customers. It is very likely that you have lost money because you don't know how to operate. The money flows out in vain.

when choosing between short-term interests and long-term interests, the results will be different because everyone has different starting points. My point is that when the catering project was just started, the enterprise was still hovering between life and death, so it was better to put the interests of the immediate three months first. I always firmly believe that if there is no today, what's the point of talking about tomorrow and the day after tomorrow? My home-cooked dish proves this truth. On the first day of opening, we did not give customers a rebate.