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On March 25th, Country Garden disclosed its 2020 financial report. Country Garden has achieved steady growth in COVID-19 and the increasingly severe property market environment. According to the annual report, in 2020, Country Garden achieved a total revenue of about 462.86 billion yuan, a gross profit of about 1.009 1.00 billion yuan, and a net profit of about 5.41.20 billion yuan, ranking among the top housing enterprises.

At the press conference, Mo Bin, president of Country Garden Group, said that the company is confident that in the next three years, the equity sales will increase by more than 65,438+00% every year, and all business indicators will keep growing at the same time. At the same time, Mo Bin took the initiative to disclose the latest progress of the robot business to the outside world, and claimed: "Bozhilin Robot and Robot Restaurant plan to make a profit next year."

As early as 20 12, some industry leaders predicted that the real estate industry in China would enter the "silver age", and in recent two years, they even shouted the voice of "living". However, Country Garden has maintained a rapid growth in performance. Even when the industry generally thinks that it is going downhill, Country Garden still shouts "65,438+00% growth in the next three years". Where is its confidence?

A question that management scientists have been exploring is whether an enterprise has a "password" that can last forever. By decoding the inside and outside of Country Garden's financial report, we may get a glimpse of the leopard.

0 1

Firmly believe in the urbanization of China.

After the beginning of this year, the reform of the domestic household registration system was accelerated.

On February 23rd, Jiangxi, a central province, issued the "Implementation Opinions on Promoting the Reform of the System and Mechanism of Social Mobility of Labor Force and Talents", which fully liberalized the conditions for urban settlement in the province and completely abolished the restrictions on urban settlement, and the whole province of Jiangxi settled at zero threshold.

At the subsequent National "Two Sessions", Hu Zucai, deputy director of the National Development and Reform Commission, introduced that during the "Fourteenth Five-Year Plan" period, it is necessary to deepen the reform of the household registration system, optimize the layout of urbanization, and comprehensively improve the quality of cities. The most important thing is to relax the restrictions on urban settlement except for a few megacities.

This is a long-term positive for China's urbanization and China's real estate enterprises.

By the end of 2020, the urbanization rate of permanent residents in China has just reached 60%, and the urbanization rate of registered population is only about 45%. Compared with the urbanization rate of 75-80% in developed countries, we still have a long way to go. In the long run, optimistic about the development of urbanization in China means optimistic about the future of China.

In the 2020 annual report just released by Country Garden, Country Garden continues to be optimistic about the development of urbanization in China. Country Garden has set itself the goal of "continuing to be a leader in the journey of urbanization, providing good houses for the people, and contributing to social progress and modernization for a hundred years."

According to the annual report, as of June 65438+February 3, 2020, Country Garden's business covers 3/kloc-0 provinces/autonomous regions/municipalities directly under the central government, 289 prefecture-level cities, 1 350 counties/towns, making it the most widely distributed real estate enterprise in the industry.

Yang Guoqiang, the founder of Country Garden, said that the fate of enterprises and individuals is closely related to the development of the country. "Without the strength of the country, there would be no Country Garden today."

Many people are asking why Country Garden can become the first in the industry. Looking at Country Garden's financial report, we can more clearly feel that Country Garden has a profound grasp of the development rhythm of the country and the times, which may be a "secret" that many people see but ignore.

02

Persistence and pragmatism coexist.

2020 is not easy for housing enterprises. On the one hand, the surge of COVID-19 epidemic has pressed the pause button for economic development. All walks of life are fighting against this unprecedented crisis, and Qi Xin is working together to tide over the difficulties.

Needless to say, the real estate industry has also been hit hard. According to the real estate development prosperity index published by the National Bureau of Statistics, in February 2020, the index dropped sharply from 10/00.31to 97.42. After that, it rebounded slightly, but it only rose to 99.85 in June.

On the other hand, as a capital-intensive industry, due to stricter regulatory policies, tighter financing environment and higher financing costs, the pressure can be clearly felt.

Facing the pressure, Country Garden insists on long-term doctrine and "extreme pragmatism".

In the face of the epidemic, Country Garden has come forward for a long time, donating 200 million yuan to set up an anti-epidemic fund, purchasing 1800 tons of materials from eight provinces across the country to help the front line. It is the first batch of private enterprises to fight the epidemic with all their strength.

While fulfilling its social responsibilities, Country Garden strives for steady development, ensures construction, cultivates internal strength, strengthens its own construction, and promotes enterprise development with "one rate and five strengths" (high efficiency, cost strength, product strength, marketing strength, service strength and scientific and technological strength). In 20021year, Country Garden took "all-round competition promotion" as its annual theme for the third year in a row, and further enhanced its comprehensive competitiveness in the whole cycle through self-examination and moved towards a high-quality development stage.

Because of "extreme pragmatism", Country Garden puts meeting people's needs in the first place. Since the outbreak of new crown pneumonia, the concept of healthy living has been more deeply rooted in people's hearts, and the demand for healthy housing products has become more prominent. Country Garden quickly began to comprehensively sort out and upgrade its product strength, and launched healthy residential products, healthy home upgrades, and safe and healthy intelligent services. At the beginning of this year, based on the follow-up survey of the housing demand of 4.5 million owners, Country Garden launched four new product series of "Star, Mansion, Cloud and Sky", highlighting "extreme pragmatism" and explaining Country Garden's latest concept of modern and contemporary beautiful human settlements products.

If permanence is the initial intention of enterprises, then pragmatism is the mission to promote the continuous growth of enterprises. Country Garden has them all.

03

Endowment and hard work are indispensable.

James collins, the author of "The Foundation is Evergreen", believes that a long-lived enterprise, like a long-lived person, is an innate gene on the one hand and an acquired factor on the other.

Country Garden's innate genes come from its founder Yang Guoqiang. As an entrepreneur coming out from the grassroots, Yang Guoqiang's simple feelings for farmers have been supporting the development of Country Garden. 2065438+June 2008, Country Garden announced that it would enter modern agriculture, establish Phoenix Optimization, optimize the supply chain of agricultural products, and bring consumers a healthy experience from the field to the table through high-standard product selection and full-link quality control. Besides, Country Garden has always adhered to the cause of poverty alleviation. Yang Guoqiang and his family have donated more than 8.7 billion yuan to social charity. Country Garden has taken the initiative to undertake precision poverty alleviation and rural revitalization in 57 counties in the national 16 provinces, with a direct benefit of more than 490,000 people.

The acquired factor of Country Garden is the courage and determination to keep pace with the times. This is particularly typical in the robot industry in Country Garden.

Country Garden marches into intelligent robot industry. At first, many people were skeptical, but in just over two years, Country Garden's high-tech industry showed vigorous vitality. BoZhilin, a wholly-owned subsidiary of Country Garden, has been focusing on R&D and application of construction robots and intelligent building equipment since its establishment in July, 20 18. From independent R&D, manufacturing to full-cycle application of engineering, construction robots have entered the stage of commercial application, and intelligent building products and technologies have achieved many "zero" breakthroughs, filling the gap in the industry. By February, 20021year, Bo Zhilin robot had been applied in many projects of 15, with a total construction area of 800,000. Professor Zhang Yue, academician of China Academy of Sciences and dean of Tsinghua University Institute of Artificial Intelligence, said: "Country Garden has delivered a large number of robots and has been at the forefront of the country and even the world in intelligent buildings and construction robots."

The growth, innate endowment and acquired efforts of an enterprise are indispensable, and Country Garden is an excellent example.

04

Three opportunities in the next decade

In order to pursue sustainable management, build an evergreen foundation and continuously create value for society, we need to adhere to more stable finance, safer production and stability day after day and year after year, and we need to constantly lead and meet the needs of consumption upgrading. This is the front and back of a coin.

Throughout the development of Country Garden, we find that many enterprises claim to be "rhythm masters", which can keep pace with the times, but they are somewhat biased. The growth of Country Garden at least shows us the development opportunities of China in the next decade:

First of all, following the development of China, it is an opportunity for the rise of Country Garden and the focus of its future development to deeply cultivate small towns and urban agglomerations in China.

Secondly, it is to serve the countryside, agriculture and farmers. China's rural market is vast, and serving "agriculture, countryside and farmers" is not only the initial mission, but also an opportunity. In the future, China will focus on improving its service and consumption level.

I once again strengthened my belief in rejuvenating the country through science and technology. Can't the real estate industry play with technology? No, technology will enter all walks of life in the next ten years.

Of course, what changes will happen in the real estate industry in the next decade is unpredictable. However, we can only go far if we are slow and steady, and opportunities are reserved for those who are prepared and hardworking. Success may not be replicated, but we can learn from it. Decoding Country Garden's successful "password" can at least let us witness the future transformation of this real estate enterprise.