plan of gathering praise and giving gifts
In order to ensure the safe and smooth progress of things or work, it is often necessary to make a plan in advance, which belongs to a kind of planning instrument. What problems should we pay attention to when making a plan? The following is my collection of praise and gift-giving activities, hoping to help everyone.
Gift-giving activity plan 1
1. Activity background
Valentine's Day is coming on xx, XX. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to set up a venue to convey the message of this program to consumers.
according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.
II. Theme of the event
Pink Tour in Dongguan Villa on Valentine's Day
Roses, Pink, Tales
III. Time of the event
xx month
IV. Venue
Main venue: Lijun Club Hall
Secondary venue: guest room sauna
V. Method of the event.
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with an activity plan attached)
4. Set up a "Pink Couple Suite" in the guest room and sauna room, which is cleverly arranged and presented with roses, chocolate, champagne and double breakfast.
5. Sprinkle the bar to introduce the contents of lovers' chicken tails.
VI. Atmosphere creation:
Nightclub: 1. The gate is tied with pine branches, flowers and pink snow gauze to form a heart-shaped arch.
2. The activity theme is indicated on the cross beam of the entrance door.
3. Set up a 4× 2m "Couple Message Board" on the glass wall on the second floor.
4. The hall is decorated with pink snow gauze, roses and pink balloons.
guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
VII. Advertising method:
1. Flyer: 11111 copies, distributed by yourself.
2. SMS publishing: 3,111 yuan.
3. Internal advertising: (including spray painting and computer screen).
4. Advertising text:
A. I am lucky to have you in my life.
cherish you, and I will do it all my life. (advertising words)
b, spring letters bloom, roses bloom, love comes, and your story begins;
When Valentine's Day arrives, prepare a precious gift at Dongguan Villa, and then gently bring your her or him, and start meeting on this romantic day. (SMS)
c, xx, xx Valentine's Day, "Pink Couple Suite" 188 yuan, I wish you a happy Valentine's Day!
On xx, XX, the single aristocrat in Dongguan Villa "Couples touch each other" party is waiting for you!
Rose rain, wine and candlelight, the pink trip of Lijun Club on Valentine's Day, waiting for your participation!
8. Promote the plan:
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, and 8 roses, a box of chocolates and one champagne are given as gifts.
2. There are eight "Pink Couples Suites" in the sauna room, each room is 218 yuan per night, and 8 roses and one box of champagne are presented.
3. The "Couple Cocktails" package is launched in the nightclub lobby.
4. The activities of "single aristocrats" and "lovers touching each other" in the nightclub lobby.
IX. Activity arrangement
1. Marketing Department: Launch the activity advertisement before xx month
Do a good job in creating Valentine's Day atmosphere before xx month
2. Entertainment Department: Work out the detailed rules of Valentine's Day activities before xx month in combination with the marketing plan:
Do a good job in creating Valentine's Day atmosphere before xx month
3. Sauna and Housekeeping Department: xx month.
X. Budget:
1. Simulation roses: 6111× 1, 3 yuan =1811 yuan
2. Roses: 511× 1, 11 yuan =511 yuan
3. Chocolate: 111 boxes× 21 yuan =XX yuan
4. Pink snow yarn. 25 yuan = 2,511 yuan
6. Spray painting: 211 square× 11 yuan =XX yuan
7. Others: 511 yuan
Total: 9,811 yuan. Gift-giving activity plan 2
1. Preface:
As the first fashion weekly in Chongqing, Chongqing Daily has always been concerned about the youth, and its car weekly has taken the lead in running newspapers. And it has been recognized and affirmed by some authoritative figures and marketing elites in the domestic car industry. In order to make the concept of young cars widely recognized by the public, especially the readers of Chongqing Newspaper, we specially planned this Youth Car Month on the occasion of the March 15 Consumer Festival and taking advantage of the influence of Chongqing International Car Show.
II. Purpose of the event:
1. Popularize the concept of youth car
2. Enhance the influence of Yubao car edition in the car industry
3. Realize the increment of car advertisement in 2115
III. Event time:
21xx March 3-April 7
IV. Event theme: < p (Please confirm the concept of "young people buying cars" by people in the industry, the editor-in-chief of car professional media, factory bosses and local marketing elites) Strengthen the 315 rights protection hotline and publish the 315 consumer questionnaire; The container column of auto market was launched to refine the local industry news, and the Chongqing International Auto Show was packaged for the first time.
Follow-up report on 315 on March 5th, presenting with specific news facts, enhancing the awareness of car consumers on rights protection
Packaging the auto show for the second time
Making the auto show journal on March 24th, including the regular car version
Focus on some exhibitors on March 31th, and do some news about the listing of new cars
Live report on the auto show on April 7th, About the newspaper's live activities and tidbits, etc.
2. Planning of special journal:
During the normal editing and publishing period of Chongqing Newspaper on March 24th, we plan to distribute a beautifully printed special booklet specially planned by Chongqing Newspaper at Chongqing International Car Show, which is specially designed for car merchants to show off during the exhibition, and print another 5,111 copies for distribution at the auto show site, and at the same time, it will be distributed with Chongqing Newspaper to increase readers' reading breadth.
3. Ground promotion activities:
We will make full use of the great influence and wide popularity of Chongqing International Car Show to serve advertisers through ground promotion activities, and at the same time enhance the image power of Chongqing Newspaper Car Edition in the car industry.
(1), Chongqing Newspaper Cover Car Girl Contest (details will be paid separately)
We will use the usual normal layout to report the event properly, set up a registration hotline, mobilize the participation of beauty of chongqing and car merchants, attract readers' attention, and hold a cover girl final at the exhibition site. The winner can be on the cover of Chongqing Newspaper and join the star workshop of Chongqing Newspaper.
(2), car mini-obstacle course
(3) and car beauty contest
In order to cooperate with the auto show and convey the fashion concept of Chongqing Newspaper, we will hold the above two small-scale activities at the auto show site to increase the interest of the auto show, attract exhibitors, bring channel effect to the brand communication of auto show parties and manufacturers, and enhance the influence of Chongqing Newspaper. (The implementation plan will be paid separately)
VI. Publicity and promotion:
In order to launch the car version of Chongqing Newspaper strongly and shape it into a brand column of Chongqing Newspaper, we plan to put three and a half print advertisements on its own page (March 11, March 24, April 7th) Put a vertical 1|4 print advertisement in Business Daily (March 22nd)
VII. Highlights of the activity:
Unprecedented response Chongqing Newspaper pioneered
The first local fashion weekly in Chongqing took the lead in putting forward the concept of youth car, which was widely recognized by people in the industry and young car buyers, and added new highlights to car marketing. The advertisement was put into a special issue of Chongqing Newspaper Exhibition.
Incremental distribution is the first choice
This auto show special issue of Yubao will be distributed incrementally, and the advertising communication effect will be significantly improved, so it is the first choice for the media to serve the needs of strong publicity and promotion during the auto show.
Wonderful topics with unlimited creativity
Yubao Auto Weekly has accurate positioning, a series of activities with great creativity and great appeal to the target audience. The topic of this special issue has been carefully created, bringing readers and businesses more reading excitement from form to content, and the advertising communication effect is extraordinary.
The first choice for fine printing collection
The printing quality of Chongqing Newspaper has been improved in an all-round way, and fine printing has made the contents and pictures of the newspaper more exquisite. This special issue will surely become the first choice for newspaper collection. The effect of customer advertising communication is lasting and effective.
VIII. Invitation for investment of activities:
Prepare the investment proposal according to the planning case by Dingge Advertising
IX. Division of activities:
Coordination of activities and special issues: Peng Zhangzhong
Planning and coordination: Chen Zhiquan
Industry invitation: Wang Rui
Special issue execution: Liu Lina Jizan gift-giving activity plan 3
I, Activity objective
In order to thank our customers for their long-term care and support, and further enhance the market influence of our branch, our branch held the following marketing activities with gratitude, striving to repay customers' trust, enhancing customers' value, striving for development with customers and sharing creative achievements.
II. Contents of activities
(1) Carry out the theme activity of "Winning the Grand Prize for Deposit, Happiness at the Door"
1. Target audience: all deposit customers of the branch.
2. Activity time: 21xx May 1-21xx May 7.
3. Activity rules: During the activity, all customers who have gone to the sub-branch for deposit business of over XXXX yuan will be eligible for a lucky draw. At the end of the activity, 21 lucky customers will be selected to win XX goods worth XXXX yuan respectively.
(II) Carry out the theme activity of "Loans like winning prizes, and good luck will come every day"
1. Target audience: all loan customers of the sub-branch.
2. Activity time: 21xx May 1-21xx May 7.
3. Activity rules: During the activity, all customers who go to the sub-branch to handle the loan business will be eligible for a lucky draw. At the end of the activity, 21 lucky customers will be selected to win XX goods worth XXXX yuan respectively.
(3) Carry out the theme activity of "Surprise and Gift with Electronic Banking"
1. Target audience: all corporate online banking, personal online banking and mobile banking customers of the sub-branch.
2. Activity time: 21xx May 1-21xx May 7.
3. Activity rules: During the activity, firstly, the corporate online banking customers of the sub-branch completed more than 5 accounting transactions with corporate online banking, and the accumulated amount reached RMB 1 million, so they can participate in the lucky draw. At the end of the activity, 11 lucky customers were selected and given XX goods worth RMB XXXX respectively. Secondly, the personal online banking customers and mobile banking customers of the sub-branch completed more than 5 accounting transactions with personal online banking and mobile banking respectively. And if each sum exceeds 211 yuan, you can participate in the lucky draw, and each person will receive the following prizes: 21 first prizes (11 users of personal online banking and mobile banking), each of which will win XX goods with a value of XXXX yuan, and 511 second prizes (251 users of personal online banking and mobile banking), each of which will receive a prepaid phone card with a phone bill of 111 yuan.
III. Activity Arrangement
After the activity, a lottery will be held in mid-May. The lottery will be conducted under the notarization of the notary department, and the computer will randomly draw the lottery. The winning information will be announced in the business halls of the branches, and the prizes will be collected at the designated places.
iv. announcement of activities
within one month from the announcement of the winners' list, the customer will be deemed to have given up the prize at the designated place in the future.
V. Promotion of the event
(1) Posters of this marketing activity are posted at all business outlets of this branch, and the information of the activity is scrolled through the LED screen.
(ii) this branch publicized this marketing activity through TV, newspapers and other media.
(iii) all departments and outlets of this branch answer customers' inquiries about this marketing activity.