Jiaxing Wufangzhai Zongzi is a national geographical indication (origin) product registered by AQSIQ. Wufangzhai trademark is a well-known trademark in China recognized by the State Trademark Office. Wufangzhai brand's intangible assets are rich in value, with excellent product quality, excellent taste and profound cultural connotation. On the basis of inheriting the national diet culture, Wufangzhai constantly innovates and modernizes the production technology of the famous "Jiahu Fine Point" in Ming and Qing Dynasties. At present, a series of products focusing on zongzi, concentrated snacks, marinated products and egg products have been formed. By the end of 2008, the sales revenue reached 640 million yuan. Wufangzhai Industrial Park, located in Xiuzhou District, Jiaxing, is a national industrial tourism demonstration site, and together with Chengdu Wufangzhai Industrial Park, located in Wenjiang District, Chengdu, it constitutes two major centers of Wufangzhai food manufacturing and logistics distribution.
In the early years of the Republic of China, a group of Lanxi people from Zhejiang came to Jiaxing. They play cotton in winter and sell zongzi in spring and summer. In the Republic of China 10 (192 1), Zhang Jinquan opened the first "Wufangzhai Zongzi Shop" at No.6 Zhangjialong. A few years later, two Jiaxing people, Feng Changnian and Zhu Qingtang, opened two "Wufangzhai" zongzi shops in the same alley. The three stores were named as Rongji, Hutchison and Qingji respectively, and fierce competition was launched in the selection of materials and techniques of zongzi, which made the skills of zongzi mature day by day and formed a distinctive feature-"waxy but not sticky, fat but not greasy". 1956, the three stores merged into a "Jiaxing Wufangzhai Zongzi Store".
Wufangzhai Delicious Zongzi Company set up a 15 regional marketing branch, and built a nationwide marketing network centered on the Yangtze River Delta through the channels of store distribution, chain monopoly, breakfast management and e-commerce, and exported to China, Hongkong, the United States, Canada, Australia and Japan.
Wufangzhai Delicious Zongzi Division and its subsidiaries Heilongjiang Wufangzhai Rice Company, Heilongjiang Baoqing County Wufangzhai Rice Company, Heilongjiang founder county Wufangzhai Rice Company (to be established) and Anhui Wufangzhai Rice Company form a rice industrial chain. Through the establishment of Wufangzhai high-quality rice base in Northeast China, an agricultural industrialization management mode integrating production, processing and marketing will be formed, and medium and high-grade brand rice will be supplied to the market, and high-quality rice raw materials will be provided for all subsidiaries of the food industry of the Group. Jiaxing Wufangzhai Meat Food Company and Jiangxi Wufangzhai Agricultural Development Company have established pollution-free commercial pig bases and organic bamboo leaf bases to provide high-quality pork and bamboo leaf raw materials for Wufangzhai food production.
A catering company in Yuemi, Zhejiang Province, under Wufangzhai Delicious Zongzi Group (to be established), is a subsidiary of the group specializing in Chinese fast food chain operation, providing convenient, fast and nutritious Chinese fast food for consumers with rice products as the leading factor, and striving to build a well-known Chinese fast food chain service brand in China.
Wufangzhai Delicious Zongzi Group is committed to promoting national food culture. He is the chairman of Zongzi Industry Committee of China Food Industry Association and Jiaxing Food Industry Association, and actively contributes to the revitalization of national food industry in China. In addition, the group enthusiastically supports social welfare undertakings, and has set up "Wufangzhai" scholarships in Zhejiang Gongshang University and Jiaxing No.1 Middle School respectively, and actively donated money to social charities to build a harmonious enterprise.
Wufangzhai Delicious Zongzi Group advocates the business philosophy of "harmony and business", takes "harmony, honesty, Excellence and innovation" as the enterprise spirit, takes "building a leading brand in rice products industry and a well-known brand in Chinese fast food chain" as the goal, takes food as the core, devotes itself to Excellence, and strives to become a respected leading food enterprise in China with rice products as its core products and a complete industrial chain.
Jiaxing is rich in zongzi, and Wufangzhai's zongzi is the most famous. More than 50 years ago, people put the crown of "King of Zongzi" on its head, and the little Zongzi became a symbol of Jiaxing, the land of rice, and was praised as the representative of food culture and the messenger of foreign exchange.
1987 ——1989 won the Jade Rabbit Award, the first China Food Expo Gold Award and the Golden Summit Award of the Ministry of Commerce for three consecutive years. Nowadays, Jiaxing Wufangzhai Zongzi is deeply loved by tourists because of its delicious taste, convenient carrying and eating, and is known as "Oriental fast food".