the proposal can be divided into preface, background, purpose, conception, strategy, elements and so on.

1. Preface

This page includes the planning idea, the main idea of the proposal, the summary of the content to be proposed and the conclusion.

2. Background

A page that describes the background (evidence, materials, related events, etc.) of the proposal.

graphically represent or attach a table. As far as possible, collect and sort out theoretical, convincing (convincing) materials of the other party to help the other party understand. Pay special attention to speaking with data, not feeling.

the difficulty lies in the objectivity of the information, which is the bottleneck of making proposals in general. You can't write a reasonable, well-founded and convincing proposal by cramming for the last minute. Therefore, it is very important for sales consultants to collect good data on weekdays and collect and sort it out as soon as possible. Exactly, "Luoyang is full of flowers in March, and it takes much time to weave it."

3. Purpose

Describe the beautiful vision that can be brought by adopting this proposal.

graphics or icons are more professional.

"preface"-"background"-"purpose", if there is no careful logical connection, "two orioles singing green willows"-I don't know what to say, it will be rejected at the beginning. We must sort out the relationship and support between them and carefully scrutinize them.

4. conceive

if this proposal is explained in one sentence, what will it be? The staff working in McKinsey must have the ability to clearly state the key points of the proposal in the elevator. Remember, concentrate!

what would it be like to interpret this sentence for 31 seconds?

this stage is the spirit of putting forward ideas and the whole proposal. Graphic expression, coupled with related visual design, is better.

Write the preface, background, purpose and conception with logical content. Be sharp in your ideas. If your ideas can't go beyond the imagination of the other party, the other party will think it is not cost-effective to pay you as a consultant, and even they will think they can be a consultant in your industry.

although this is the fourth part, our creativity is often inferred from the idea, so we need to find the first three parts (preface-background-purpose) as evidence.

5. Strategy

This part specifically describes what kind of plan to implement.

put forward how the "idea" will be implemented. The advantages of our products or services, etc., make it easy for customers to understand and describe the benefits that the proposed plan will bring to customers.

6. Requirements

This part lists the necessary hardware, software, programs and other contents and systems when implementing the "strategy".

most of them are configuration charts of staff and organizations.

it is also acceptable to describe them together in the "strategy".