In

order to ensure that work or things are carried out in an orderly manner, it is often necessary to formulate an excellent plan in advance, which is a written plan made after taking into account the factors related to the matter or problem. So how should the plan be formulated? The following are 6 marketing planning plans that I have collected and sorted out, I hope to help you.

Marketing planning plan 1

In view of the particularity of Wuhan Jiujiu Duck in the local environment, it is recommended to make sufficient efforts from the culture. Here's around that idea. I divide it into conventional marketing planning and promotion plans, and other supplementary parts to elaborate:

Part 1: Long-term marketing planning

1. Marketing of Wuhan Jiujiu Duck Culture

As you want to play your own brand in the town, what you sell is not only the food itself, but a kind of Jiujiu duck cultural history.

1. Jiujiu duck culture.

In terms of specific operation: this can be made into billboards and copywriting, which will be introduced below.

Jiujiu Duck Cultural Creativity

Healthy nutrition is the trump card of today's catering industry. I believe that in terms of long-term duck operation, quality, etc., your boss can do it well. I won't go into details. Here, it is recommended to launch a series of themes Jiujiu Duck

(1) seven days a week, with a theme every day, not a simple list of meals. Instead, write about other topics that can be more appealing to people; For example, love, mood, city, memory, forest, or even a song, a movie, ....., launch a long-term duck with related themes

Specific operation: These themes can be advertised or displayed in the form of copywriting (which can be supplemented by pictures or posters, etc.). Or just display it in an advertising position in a building or in a fixed place in the store. The theme of the long-term duck can be exhibited through different collocations, duck neck, duck wings, etc., can be attached to humorous small advertisements, I will list a few here:

1. Chivalrous version

In the tavern, a hero wearing a hat grabbed a long-term duck neck and was about to gnaw it, when suddenly a lewd-looking roe deer man came in. It was too late, it was fast, a red light, and a scream. I saw that the latter's hat had been nailed deep into the pillar by a duck's neck. Xiao Er was stunned with fright, and shouted three seconds later: "What a profound internal strength!" What a strong duck neck!

Second, the Journey to the West version of the big talk

What

do you want? Wukong, you can speak if you want! If you don't speak, how do I know you want it? Even though you are looking at me with sincerity, you still have to tell me what you want. Do you really want it? Then you can take it!

You don't really want to, do you? Do you really want to? .... Narrator: Speak when you want!

3. Gege version

My mother has waited for a lifetime, hated for a lifetime, thought about it for a lifetime, and complained for a lifetime, but she is still grateful to God for giving her this opportunity to wait, hate, think, and complain, otherwise life will be like a dry well, lifeless. When my mother was dying, she said to me: Child, you must find that Tang Lajiu and let him teach you the technique of making a duck neck for a long time, I don't believe that our mother and son will not be able to learn it!

Fourth, the poetic version

You are as soft as the veins that slide between your fingers / Hold you in the palm of your hand, you are as light as a feather, about to go away with the wind / Under the wandering moonlight, your restrained crystal shine reflects the whole night / Mixed with the peach blossoms of March, colorful and falling, it is your fragrance ---- people take food as the sky, and the duck neck for a long time is all I have!

(2) Theme activities on festivals. Especially in the second half of the year, there are various Chinese and Western festivals, and the particularity of each festival can be used to promote. Specifically, the following description

(3) It is recommended to make a special leaflet of the duck neck for a long time, or a variety of characteristic cards on each dining table, the card can be taken away, and the LOGO address of the duck should be printed on it, and of course, there should be a variety of attractive content. You can write the story of a long duck. It is also possible to print the previous weekly and daily theme of the long duck promotion. Can be an expired theme.

Or create a video ad in which a man is drinking a drink alone, when a lady comes up gracefully with a tempting long-lasting duck and says, oh sir, you need a partner. The man looked at the beautiful lady and smiled, thinking that she was talking about love, when the lady pushed the plate with the delicious duck to the side of the man's bottle or glass, and made a pleasant slight collision sound, and then the lady spoke again: they are also waiting to meet, or they will also produce love... Cut to the next picture: the man's admiration after tasting the duck for a long time... You can add an ending, which is the happy meal of the hero and heroine. Then out of the long duck LOGO, advertising slogan and so on

the

second part; Promotion plan

The

opening promotion of Kukugaku. It can be an event with the theme of Kujiu duck culture. To create a kind of culture that is like going to an exhibition hall, to see the Kujiu duck culture, and at the same time to be able to taste delicious food, of course, the opening discount is a must'.

One. Membership.

Or maybe you think membership is too cliché. But even the world's top clubs have a membership system, just like a woman buys cosmetics, and high-end clubs also have a membership system. This can give members a sense of honor. It is recommended not to be ordinary, but to be random by industry or story, or by date or day of the week to make and distribute, reflecting personality.

2. Holiday activities are indispensable.

Especially when your boss has just opened, he is just going to use the year-end and New Year holidays at the beginning of the opening, during this time, there are many Chinese and Western holidays, and you can make a theme according to each holiday.

Part 3: Other Marketing Methods and Operational Supplements

1. Regarding each of the above mentioned copywriting, it can be written as a card, or made into a poster or billboard, in addition to the previously mentioned on the dining table, it can also be placed in the place where you go out, so that when the diner leaves, you can not set up a waiter, but you can take away the cards you are interested in at will, these cards should be rich in content, and you can write about the health of the duck for a long time. You can write about the permanent activities of the restaurant, you can write the story of Kukugamo, etc., and of course, the main thing is to print the name of the restaurant, location, and phone number.

Make posters or advertisements that can be placed in the building. Mall. In the elevator hall of the office road, it is recommended to write tasteful copywriting that highlights fashion creativity supplemented by simple pictures. This is a targeted targeting of a fixed group of people.

2. It is possible to advertise in food magazines or websites. It's a good idea to look for a newspaper such as a fashion magazine or shopping guide, and the ad must highlight your position.

Of course, if you have advertising copy or planning plan, you can contact me directly and put forward your requirements, and I will complete it with my heart!

Marketing Planning Plan Chapter 2 I.

Preface

With the gradual deepening of reform and opening up and the rapid improvement of the development of market economy, the consumer demand for daily consumer goods is also increasing. Judging from the development of the luggage industry in the past five years, the demand has developed rapidly, especially for student bags, and the prospects are extremely broad. But at present, especially for a regional market, how to give full play to the advantages of groups and scale, to maximize the development of the market, is the most important issue. In addition, from a macro point of view, it is imperative to accelerate the development of chain operations. The Ministry of Foreign Trade and Economic Cooperation has now revealed that it will expand the pilot areas for foreign-invested retail commercial enterprises to include provincial capitals, municipalities directly under the Central Government, cities specifically designated in the state plan, and special economic zones, so as to further accelerate the pace of opening up to the outside world. In this situation, it is the general trend to accelerate the pace of development, establish a brand image, and occupy the market as soon as possible before the large-scale "invasion" of foreign giants and the "awakening" of other key domestic industries.

Marketing plan

1: consignment

　Put the products in some of the larger luggage stores and place them in one location. In addition, a promotional poster is attached to it. All products are sold at a flat retail price and are supplied to distributors at discounted prices. The owner can sell at the original price or at a discount depending on the situation. In addition, if the customer buys a bag at the point, it can also be modified according to the needs of the other party. Charge an appropriate processing fee. In this way, you can not only sell your own bag, but also use the novelty of the bag to attract customers to our store.

2: Cooperate with the luggage store

in the section with a relatively large flow of people to negotiate cooperation with the owner of the luggage store, this method has less investment and the effect is also very fast. Because there are some regular customers in the store, and the scale of the store is large, the traffic of customers should be relatively large, so it is easy to let more customers know about your products, and at the same time, it can also help you attract some customers to buy.

3: Promotion

in the city of relatively large commercial squares, schools, residential quarters, pedestrian streets, every weekend, holidays will have a variety of promotional activities, the rent of the venue depends on the location and flow of people, generally in the range of 80 ~ 300 yuan. This approach is also less expensive and effective. Because most of the customers here are your prospects, their income and consumption levels are relatively high; And there is a lot of traffic here, even customers who don't buy can do some word-of-mouth publicity for you, and at the same time send more leaflets to do more publicity.

4: Direct Selling

Recruit some people who are engaged in education, insurance, and brokerage jobs to work part-time, because these people have a wide range of social networks. Since most of the customers they work for are high-income, high-spending groups, they can use the convenience of their jobs to sell products without affecting their work. Each package is given to them on a commission, or they are given a fixed reserve price, so that they can control the price and sell it themselves.

5: Advertising

While using a variety of methods to sell on your own, you can also do some appropriate advertising.

(1) Newspaper advertisements. Its advantages are flexibility, timeliness, low cost, wide dissemination, good regional selectivity, and high credibility. The disadvantages are short duration and poor expressiveness.

(2) Magazine advertising. Its advantages are that it can go deep into a certain industry, can be saved, has a high conversion rate, is beautifully printed, can be expressed in the form of inserts or multi-page layouts, is easy to concentrate the reader's attention, and has plenty of reading time. The disadvantages are high cost and poor flexibility.

(3) Radio advertising. Its advantage is that it can cover the national market and is very flexible in regional selection; Entertaining, the audience is in a relaxed mood, and it is easy to accept the hints of the advertisement; Because of the verbal means of communication, it is easy to arouse the emotions of the listener, even if the listener has no intention of listening to the advertisement. The disadvantages are that the cost is high, the time is short, and it is difficult for the listener to remember.

(4) TV commercials. It is the only medium that can combine image, sound and action, and its advantages are strong impact, easy to watch, and attractive; The demonstration effect of advertising is strong, and it can unify the attitude and impression of families towards advertising products in a timely manner; TV advertising coverage is large and regional selectivity is good. The disadvantages are high cost, short time, difficult to remember, and poor flexibility.

(5) Online advertising. It not only contains the major advantages of TV advertising, but also has the characteristics of low cost and flexibility, and is a novel advertising medium with great potential. There are many other advertising media, each with its own characteristics, and they can achieve good results in their respective scopes.

Marketing Planning Plan Chapter 3

Program Name: Mid-Autumn Festival Marketing Planning Plan of Quxiang Bakery (University and College Version)

Planner: He Liangjian

Unit: Sword Walking World

Position: Planning Director

Planning goal: to improve the brand awareness of Quxiangfang to reach 30%

Description of the plan On the occasion of the Mid-Autumn Festival, in order to expand the popularity and reputation of Quxiang Bakery, establish a certain brand share and market share, and directly drive the sales of moon cakes, pastries, bread and other products during the Mid-Autumn Festival, we will start from the three major aspects of the theme concept, the content form of the event, the product design and the price characteristics, and specially design the marketing plan for the Mid-Autumn Festival for reference!

Activity theme: "Strong Mid-Autumn Festival Love Fun Fragrance Sends You Love" Activity slogan: Family, friendship and love Fun Xiang sends you strong love Activity object: Hunan University of Humanities and Technology (similar to other institutions) Activity time: August 1 - August 30 of the lunar calendar The Japan planning plan will be guided by the "4P" principle, starting from the four aspects of product design, product price, promotional activities and promotion locations, and packaging the main event into a system. Strengthen the theme and brand concept of the event to form a short-term sales boost and a long-term brand attraction effect.

1. Preface

In Loudi, there are many enterprises that produce and produce moon cakes, bread and cakes, including chain brands such as Guangzhou Cake House and other local brands with strong reputation, because the taste difference of these foods is small, the brand attraction is not strong, and the marketing concept and method are bland and lack of novelty, so the competitive pressure is huge. In addition, the marketing target of this time is students from colleges and universities, and the consumption concept is trendy and the consumption capacity is limited. Therefore, in order to take the lead in the student market and obtain the market, the differentiation, interest and cheapness of products are the main comprehensive factors to occupy the market, but at the same time, there are low profits and poor benefits of production enterprises